Jonas Olson on How To ACQUIRE a Pest Control Company

Jonas Olson on How To ACQUIRE a Pest Control Company

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO of Pest Badger, a highly successful pest control company generating over $10 million annually through strategic acquisitions and organic growth. Jonas shares his firsthand experience buying multiple pest control companies, revealing the exact strategies, timelines, and financial considerations that separate profitable acquisitions from expensive mistakes. This episode breaks down when pest control owners should start looking at acquisitions, whether they're bootstrapping their first $500K in revenue or scaling past seven figures and seeking rapid market expansion through route density and brand consolidation. Jonas explains why off-market deals beat broker-listed companies every time, sharing specific tactics like LinkedIn outreach campaigns run by virtual assistants, direct mail to competitor offices, and even walking into pest control businesses unannounced to plant seeds for future acquisitions. He reveals how relationship-building with older industry veterans looking to retire has led to his best deals, including one Minnesota acquisition that came through a storage unit owner connection and another that took six months of relationship-building before terms were finalized. The conversation covers critical due diligence essentials for pest control acquisitions, including examining customer lists in the actual CRM, calculating average customer lifetime value, understanding one-time versus recurring revenue ratios, and avoiding the common trap of overestimating conversion rates on one-time service clients. The episode tackles the harsh reality that 80-90% of small business acquisitions disappoint buyers, with Jonas candidly discussing how emotional investment and competitiveness drive pest control owners to overpay for companies that look good conceptually but fail financially on paper. He emphasizes that acquisitions fundamentally come down to buying customer lists with some trucks and equipment attached, warning against getting seduced by revenue multiples when EBITDA and actual cash flow determine true valuation. Jonas shares why companies under $250K rarely justify acquisition costs unless available at steep discounts, and how strategic buyers can leverage acquisitions either for route density in existing markets or rapid expansion into new territories where building from scratch would take years of door knocking and marketing spend to achieve comparable market presence. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Dan Leibrandt, Co-Founder of Pest Control Millionaires: Facebook: https://facebook.com/DanLeibrandtOfficial   LinkedIn: https://linkedin.com/in/danleibrandt/    Twitter: https://twitter.com/DanLeibrandt    Website: https://danleibrandt.com #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

The ULTIMATE Guide To Teams and Systems (For Pest Control Business) - Jake Sheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, successful multi-company pest control and service business owner, and fractional CMO serving service-based companies nationwide. This comprehensive 5-part masterclass series covers the essential building blocks every pest control business owner needs to scale from startup to seven figures and beyond. Jake shares battle-tested strategies from growing multiple pest control companies while helping dozens of other owners across the country implement these same systems for explosive growth. The series kicks off with hiring and managing virtual assistants for pest control operations, revealing how to leverage overseas talent in Mexico and the Philippines at $5-10 per hour to handle CSR duties, scheduling, routing, and lead follow-up that would cost $25+ per hour domestically. Jake then dives into forming strategic partnerships with lawn care companies, pool services, HVAC contractors, and other home service businesses, explaining how to ethically access their customer lists through GoHighLevel CRM for transparent lead sharing that can add hundreds of accounts in 90 days. The training modules cover implementing rigorous three-interview hiring processes to attract A-players who naturally recruit other top performers, while weeding out B and C employees who drag down team culture and profitability through salary-plus-commission compensation structures. Jake closes the series with critical frameworks for training new pest control technicians and CSRs using standard operating procedures, pre-recorded training videos, and consistent onboarding timelines that prevent service quality from degrading as companies scale across multiple locations. The final segment tackles delegating marketing tasks like social media posting, video editing, SEO, and paid advertising to virtual assistants and specialized agencies, with specific metrics for tracking ROI and team effectiveness. This masterclass delivers the exact systems pest control owners need to break free from technician work, build championship teams, and create businesses that run profitably without them while maintaining premium service standards that customers rave about. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM   #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Jake Sheldon on How To HIRE A-Players (For Pest Control Business)

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, successful pest control and cleaning company owner, and fractional CMO for service-based businesses nationwide. Jake and Jonas dive deep into the critical topic of hiring A players for your pest control business, exploring why top talent attracts more top talent and how B and C players can drag down your entire operation. They discuss the fundamental principle that A players refuse to work alongside mediocre performers and will actively work to remove underperformers from the team, making your hiring decisions crucial for long-term pest control business growth. The conversation covers essential hiring strategies for pest control owners, including specific traits to look for like relentless mindset, positive attitude, and competitive nature over technical skills that can be trained. Jake and Jonas emphasize the importance of hiring for culture fit first, implementing a three-interview process with skills assessments, and always leading by example as an A player yourself to attract similar talent. They reveal how the best pest control employees come through referrals from existing A players and why building a strong company culture naturally draws high performers who want to work with like-minded teammates. Jake shares his proven compensation structure that retains top pest control technicians long-term, including salary plus commission models, bonus structures across all positions, and clear career roadmaps from technician to branch manager to potential partner. The episode wraps with critical mistakes pest control business owners make when hiring, particularly waiting until they desperately need someone instead of always recruiting, and introduces the powerful "hundreds list" recruiting technique to build a pipeline of potential A player candidates. This episode delivers actionable strategies every pest control owner needs to build a championship team. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Jake Sheldon on How To DELEGATE Marketing Tasks (For Pest Control Business)

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, fractional CMO for service companies nationwide, co-founder of Pest Control Millionaires, and former agency owner. Jake delivers a delegation masterclass covering which marketing tasks to outsource first, when to hire agencies versus building in-house, and the critical role of SOPs in scaling. He reveals that most pest control owners are already drowning in servicing and operations, making marketing delegation essential for growth. For pest control owners wearing every hat or struggling to scale marketing efforts, this episode provides the complete delegation framework. Jake recommends delegating social media posting first to virtual assistants, then video editing which eats massive time, followed by technical SEO tasks like off-page optimization while keeping on-page Google Business Profile work in-house. He still personally manages Facebook ads despite company size since setup takes minimal time and he enjoys the control, while local service ads and Google CPC campaigns can easily delegate to VAs found on Upwork or Fiverr. Jake emphasizes learning basics of every marketing channel before hiring agencies to avoid getting scammed, recommending agencies only for highly specialized work like SEO when they have proven pest control industry results and testimonials. He warns against agencies charging $2,500 monthly without guarantees or insurance policies, noting many burn clients who then blame the agency when their own sales processes fail by not calling leads for four days. The conversation stresses standard operating procedures as non-negotiable for delegation success, using telephone game analogy where CSR training degrades without documented scripts for pest control, mosquito, and termite services. Jake explains his agency required copy-paste SOPs for building identical Facebook ads across clients, preventing fires from broken systems that force owners to run around with heads cut off on daily tasks instead of focusing on growth. He tracks team effectiveness through Hubstaff monitoring screens to catch Netflix watching, training platform progress verification, and ultimately cost per acquisition metrics. Jake identifies the biggest delegation mistake as missing SOPs written at third-grade comprehension levels so simple that operations continue if the owner leaves for Italy tomorrow without disruption. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Jake Sheldon on How To TRAIN New Team Members (For Pest Control Business)

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, fractional CMO for service companies nationwide, co-founder of Pest Control Millionaires, and owner of Green Day Pest Control. Jake and Jonas deliver a training masterclass covering proper onboarding timelines, balancing technical skills with culture, and maintaining consistency across regions. They reveal how inadequate training creates drift where procedures deteriorate through person-to-person transmission. For pest control owners struggling with high turnover or inconsistent service delivery, this episode provides the complete training framework. Jake emphasizes over-training to third-grader comprehension levels with simple SOPs anyone can execute. For CSRs, he recommends daily Zoom calls reviewing recorded conversations for two months, with 2-3 week onboarding sitting with experienced reps before going solo. For technicians, both recommend 3-5 days of office training on culture and licensing, followed by 2-3 week ride-alongs, then branch manager spot checks before full independence. Jonas stresses recording master technicians creating training videos so service standards stay consistent rather than degrading like telephone game, sharing how he discovered massive service drift when procedures passed through multiple trainers without standardized video documentation. Culture proves equally critical to technical skills, built through daily morning huddles, social media recognition, swag, events, and demonstrating genuine care before expecting loyalty. Jonas can walk into any branch and immediately feel culture problems through tension energy. Both identify biggest mistakes as inadequate training volume, no pre-recorded video libraries, and missing SOPs that grow harder to create as companies scale. Jake recommends using ChatGPT or hiring consultants to build SOPs while small, acknowledging they'll evolve as revenue grows but establishing foundational documentation early prevents chaos. Jonas Olson, Co-Founder of Pest Control Millionaires: Instagram: https://www.instagram.com/jonasaolson/ Facebook: https://www.facebook.com/jonas.olson.18 LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/ YouTube: https://www.youtube.com/@pestcontrolmillionaire Jake Sheldon, Co-Founder of Pest Control Millionaires: LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/ Facebook: https://www.facebook.com/jake.sheldon.7 Instagram: https://www.instagram.com/jakesheldon25/ YouTube: https://www.youtube.com/@jakesheldonPCM   #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon