Acquired

We flew to Taiwan to interview TSMC Founder Morris Chang in a rare English interview. In fact, the last long-form video interview we could find was 17 years ago at the Computer History Museum… conducted by the one-and-only Jensen Huang! This episode came about after asking ourselves a version of the Jeff Bezos “regret minimization” question: what conversations would we most regret not having if the chance passed Acquired by? Dr. Chang was number one on our list, and thanks to a little help from Jensen himself, we’re so happy to make it happen. Dr. Chang shares the stories of a few crucial moments from TSMC’s history which have only been written about in his (currently Chinese-only) memoirs, including how TSMC won Apple’s iPhone and Mac chip business and a 2009 discrepancy with NVIDIA that almost jeopardized their relationship, and the lessons he took from them. We can’t think of a better way to kick off 2025. Please enjoy! Sponsors: Many thanks to our fantastic Spring ‘25 Season partners: * J.P. Morgan Payments [https://bit.ly/acquiredJPMPmorrispod] * ServiceNow [https://bit.ly/acquiredsn] * Fundrise [https://bit.ly/acquiredfundrise25] Links: * Worldly Partners’ Multi-Decade TSMC Study [https://worldlypartners.com/businesshistory] * Karina Bao’s writing [https://karinabao.substack.com] Carve Outs: * AAA [https://www.aaa.com] * Defunctland [https://www.youtube.com/defunctland] * Everything Everywhere all at Once [https://www.imdb.com/title/tt6710474/] * Asianometry [https://www.youtube.com/asianometry] More Acquired: * Get email updates [https://www.acquired.fm/email] with hints on next episode and follow-ups from recent episodes * Join the Slack [http://acquired.fm/slack] * Subscribe to ACQ2 [https://pod.link/acquiredlp] * Check out the latest swag in the ACQ Merch Store [https://www.acquired.fm/store]! ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

We dive into the unbelievable and unlikely history behind the quietest technology giant of them all: the Taiwan Semiconductor Manufacturing Company. Founded in 1987 by the then-56 year old Morris Chang, already a legend in the semiconductor industry by virtue of his meteoric rise and fall at Texas Instruments, TSMC today manufactures nearly all the leading-edge chips for Nvidia, Apple, Broadcom, Qualcomm, AMD, and yes — even Intel. Tune in for an incredible story of innovation, perseverance and lasers. Lots and lots of lasers! Note: this is a remastered version of our original 2021 episode. We don’t often re-release old episodes, but in this case we have a very timely reason for doing so. Stay tuned! :) Sponsors: Many thanks to our fantastic partners: * Vanta [https://bit.ly/acquiredvanta] * J.P. Morgan Payments [https://bit.ly/acquiredJPMPTSMCpod] * Statsig [https://bit.ly/acquiredstatsig24] Links: * Episode Sources [https://docs.google.com/document/d/1rQMgQDY5c3Fs5DsjB4cZHVZGdhN4kK-6HapO_r7pjyQ/edit?usp=sharing] Carve Outs: * Ted Lasso (Season 1) [https://tv.apple.com/us/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy] * Greek [https://www.imdb.com/title/tt0976014/] * Who is Michael Ovitz? [https://www.amazon.com/dp/B07B2HS77M/] More Acquired: * Get email updates [https://www.acquired.fm/email] with hints on next episode and follow-ups from recent episodes * Join the Slack [http://acquired.fm/slack] * Subscribe to ACQ2 [https://pod.link/acquiredlp] * Check out the latest swag in the ACQ Merch Store [https://www.acquired.fm/store]! ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

M&M’s, Snickers, Milky Way, Double Mint, Ben’s Rice, Pedigree, Whiskas, VCA, Banfield… all the brands you know, owned by the company you know nothing about: Mars, Incorporated. And Mars itself is 100% owned and deeply intertwined with the Mars family, who are currently the second wealthiest (and perhaps first most secretive!) family in the United States. Tune in for one of the 20th century’s most incredible entrepreneurial stories across candy and pet care, and one that’s all the more incredible because it’s so little-known! Sponsors: Many thanks to our fantastic Fall ‘24 Season partners: * J.P. Morgan Payments [https://bit.ly/acquiredJPMPF245pod] * Crusoe [https://bit.ly/acquiredcrusoefall24] * Statsig [https://bit.ly/acquiredstatsig24] Links: * Hershey’s M&M response: Hershey-ets [https://shop.hersheys.com/holiday/sweet-treats/032284016385.html] * Our past episodes on Berkshire Hathaway [https://www.acquired.fm/episodes/berkshire-hathaway-part-i], LVMH [https://www.acquired.fm/episodes/lvmh], and Novo Nordisk [https://www.acquired.fm/episodes/novo-nordisk-ozempic] * Worldly Partners Multi-Decade Mars Study [https://worldlypartners.com/wp-content/uploads/2024/12/Mars-Inc.pdf] * Episode sources [https://docs.google.com/document/d/1saoPN-Scw7bcyf4nbNNY10Ek5GuVwQep6eIq0-bAK6U/edit?usp=sharing] Carve Outs: * Dandelion Chocolate [https://www.dandelionchocolate.com] and the Dandelion Advent Calendar [https://www.dandelionchocolate.com/products/2025-advent-calendar-preorder] * Tesla Model Y [https://ts.la/ben11770] + repair service * Silo [https://www.imdb.com/title/tt14688458/] * Home Alone [https://www.imdb.com/title/tt0099785/] More Acquired: * Get email updates [https://www.acquired.fm/email] with hints on next episode and follow-ups from recent episodes * Join the Slack [http://acquired.fm/slack] * Subscribe to ACQ2 [https://pod.link/acquiredlp] * Check out the latest swag in the ACQ Merch Store [https://www.acquired.fm/store]! ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

IKEA may be the most singular company we’ve ever studied on Acquired. They’re a globally scaled, $50B annual revenue company with no direct competitors — yet have only ~5% market share. They’re one of the largest retailers in the world — yet sell only their own products. They generate a few billion in free cash flow every year — yet have no shareholders. And oh yeah, they also sell hot dogs cheaper than Costco! (Sort of.) Tune in for an episode flat-packed with counterintuitive lessons about how this folksy mail order business from the Swedish countryside came into your living rooms (and bedrooms and dining rooms and kitchens and bathrooms and patios and garages and backyards) all over the globe! Sponsors: Many thanks to our fantastic Fall ‘24 Season partners: * J.P. Morgan Payments [https://bit.ly/acquiredJPMPF244pod] * Statsig [https://bit.ly/acquiredstatsig24] * Crusoe [https://bit.ly/acquiredcrusoefall24] Links: * Please take our 2024 Acquired Survey [http://acquired.fm/survey] if you have a minute. It'd mean the world to us! * The Testament of a Furniture Dealer [https://www.inter.ikea.com/en/-/media/InterIKEA/IGI/Financial%20Reports/English_The_testament_of_a_dealer_2018.pdf] * Our past episodes on Costco [https://www.acquired.fm/episodes/costco], Walmart [https://www.acquired.fm/episodes/walmart], Amazon [https://www.acquired.fm/episodes/amazon-com], LVMH [https://www.acquired.fm/episodes/lvmh] and Hermès [https://www.acquired.fm/episodes/hermes] * Worldly Partners Multi-Decade IKEA Study [https://worldlypartners.com/businesshistory] * Episode sources [https://docs.google.com/document/d/1K_E4J8aDElUg49R4lwytlI5qjalami5rVieJuVktVtY/edit?usp=sharing] Carve Outs: * Detroiters [https://www.imdb.com/title/tt4779762/] * The 11-inch iPad Pro [https://www.apple.com/ipad-pro/] * The QB School [https://www.youtube.com/c/theqbschool] * Ice Cube at the World Series [https://youtu.be/C-Cv9z86cOE?si=lknKUOgzst4HTW2X] More Acquired: * Get email updates [https://www.acquired.fm/email] with hints on next episode and follow-ups from recent episodes * Join the Slack [http://acquired.fm/slack] * Subscribe to ACQ2 [https://pod.link/acquiredlp] * Check out the latest swag in the ACQ Merch Store [https://www.acquired.fm/store]! © Copyright 2024 ACQ, LLC ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

Meta is a company everyone knows (literally, everyone). But, somehow, it’s also a company that few people feel they actually understand. Their products are used by more humans than any other’s in history — almost half of the entire world’s population daily. But… what is Meta? Why do they do what they do? How do they do what they do? Ask ten people and you’ll likely get ten very different sets of answers. Today, we dive deeper than we’ve ever gone trying to find Acquired’s answers to those questions. And after months of research and 6+ hours of incredible stories about how they (and really “they” being Mark himself) bet it all and win time and time again in the face of overwhelming odds, we arrive at our answers. Facebook, Instagram, WhatsApp, Threads, AI, Oculus, Orion, it’s all here. Tune in for one of the greatest corporate stories of all time: Meta, a Mark Zuckerberg Production. Sponsors: Many thanks to our fantastic Fall ‘24 Season partners: * J.P. Morgan Payments [https://bit.ly/acquiredJPMPF243pod] * Statsig [https://bit.ly/acquiredstatsig24] * Crusoe [https://bit.ly/acquiredcrusoefall24] * Huntress [https://bit.ly/acqhuntress] Links: * Please take our 2024 Acquired Survey [https://acquired.fm/survey] if you have a minute. It'd mean the world to us! https://acquired.fm/survey [https://acquired.fm/survey] * Our past episodes on Instagram [https://www.acquired.fm/episodes/episode-2-instagram], WhatsApp [https://www.acquired.fm/episodes/whatsapp], Oculus [https://www.acquired.fm/episodes/episode-35-oculus], Snapchat [https://www.acquired.fm/episodes/episode-12-snapchat], the Snap IPO [https://www.acquired.fm/episodes/episode-32-the-snap-inc-ipo], TikTok [https://www.acquired.fm/episodes/tiktok], NVIDIA [https://www.acquired.fm/episodes/nvidia-the-gpu-company-1993-2006], Microsoft [https://www.acquired.fm/episodes/microsoft], and the Mark Zuckerberg Interview [https://www.acquired.fm/episodes/the-mark-zuckerberg-interview] * Worldly Partners: Meta multi-decade study [https://worldlypartners.com/wp-content/uploads/2024/10/Meta-Platforms-1.pdf] * Episode sources [https://docs.google.com/document/d/1WpAkeS83tKDhFbGAE_Ifov7FjXaVognwEvClaMXzJZ8/edit?usp=sharing] Carve Outs: * Ben Cohen’s piece on NotebookLM [https://www.wsj.com/tech/ai/google-notebooklm-ai-podcast-deep-dive-audio-c30a06b3] * Mr. McMahon [https://www.imdb.com/title/tt33301469/] * The Dwarkesh Podcast [https://www.dwarkeshpatel.com] More Acquired: * Get email updates [https://www.acquired.fm/email] with hints on next episode and follow-ups from recent episodes * Join the Slack [http://acquired.fm/slack] * Subscribe to ACQ2 [https://pod.link/acquiredlp] * Check out the latest swag in the ACQ Merch Store [https://www.acquired.fm/store]! © Copyright 2024 ACQ, LLC ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.