The Amanda Kaufman Show

The 3 Key Steps to Hiring Success for Small Business Owners

Think you can hire one person to do everything? That is the fastest way to set a great employee up to fail. This one is for every small business owner who knows it is time for help but is not sure where to start. Kirsten Zeigler is the HR consultant behind KDZ HR Consulting, where she helps small business owners build, structure, and lead their teams, from a nervous first hire to a fully compliant, thriving company. She joins Amanda Kaufman to demystify the part of growth most owners quietly dread: hiring. In this episode, you will learn: * Why "treat people like people" is the foundation of good HR, and what it looks like in the day-to-day * The contractor versus employee conundrum, and how to know when it is time for a W-2 hire * Kirsten's running-list method for figuring out what role to hire for first * Why hiring one person to "do everything" sets them up to fail * The compliance traps that quietly cost small business owners thousands * How to reframe the fear of your first hire as the milestone that frees you to grow ------ CONNECT WITH KIRSTEN ZEIGLER Website: https://www.kdzhrconsulting.com [https://www.kdzhrconsulting.com] LinkedIn: https://www.linkedin.com/in/kirsten-zeigler-humanresources/ [https://www.linkedin.com/in/kirsten-zeigler-humanresources/] Instagram: @kdz_hrconsulting YouTube: https://www.youtube.com/@KDZHRConsulting [https://www.youtube.com/channel/UCVjHKwCJbSqphBuKaZjPNzg] Free Job Description Template: DM Kirsten on Instagram or LinkedIn and she will send you a free job description template, complete with AI prompts so you can customize it to your business and the exact role. It is the best place to start when you are ready to expand your team. You can also grab it directly at hi.kdzhrconsulting.com/freebie ------ STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part [https://clairvenu.com/the-quiet-part] ------ LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow [https://www.youtube.com/@theamandakaufmanshow] Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 [https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176] Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f [https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f] If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

How Authentic LinkedIn Strategy Beats Trend Chasing

Are you confusing "showing up" with actually connecting? This one is for every B2B founder who is exhausted by the noise. Priya Shah is a LinkedIn strategist with roots in journalism and PR who has spent her career helping businesses break out of their social media silos. She joins Amanda Kaufman to talk about what actually moves the needle for B2B founders on LinkedIn... and why chasing trends is one of the fastest ways to water it all down. In this episode, you will learn: - Why social media siloed inside your organization is only performing at about 3% of its potential - Priya's 3 C's of B2B social: Credibility, Consistency, and Clarity - The difference between authentic content and performative vulnerability - Why trend chasing dilutes your brand... and what to do instead - How steadiness is its own form of competition - Why founders have more compelling stories than they realize, and how to start telling them ------ CONNECT WITH PRIYA SHAH Website: https://shahsquared.com LinkedIn: https://www.linkedin.com/in/priyashahstrategist Facebook: https://www.facebook.com/shahsquared Instagram: @theandlifeproject Free LinkedIn Starter Cheat Sheet: Follow Priya on LinkedIn and send her a DM. She will send you a free PDF with simple tips on how to get active and show up with confidence. Tell her what from today's conversation inspired you! ------ STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business... without the performance. Sign up at: https://clairvenu.com/the-quiet-part ------ LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more founders who are ready to do the real work. Thank you in advance!

The 3 Biggest Social Media 'Shoulds' Entrepreneurs Must Drop

In this episode, Amanda Kaufman interviews social media strategist Shawn Teasley to demystify the 'shoulds' of social media for entrepreneurs. They discuss how to identify your ideal audience, the importance of authentic storytelling, and effective delegation strategies to build a confident social media presence. Grab the quiz here: https://socialtonic.us/marketing-pop-quiz/ Follow Shawn at https://www.linkedin.com/in/shawnteasley/ Watch her at https://www.youtube.com/@socialtonic-us And get more info at https://socialtonic.us/

The 3-Step Pricing Overhaul to Boost Profitability

In this episode, Amanda sits down with pricing strategist Erin Haag to talk about what most business owners get wrong about pricing ... and the three-step process that fixes it. They cover the difference between real market research and dressed-up competitor comparison, what it actually means to "create a market of one," and the permission piece most pricing conversations never name. We covered: * What most businesses do instead of pricing math * What real market research actually looks like * Erin's three-step process for setting prices that hold up * The "I'm not really doing it for the money" performance and what it costs * Why a real income goal makes real demands on the pricing Chapters 00:00 [https://www.youtube.com/watch?v=ysOfOTTbw6g] Introduction to Pricing Overhaul 01:20 [https://www.youtube.com/watch?v=ysOfOTTbw6g&t=80s] The Misconception of Market Research 02:48 [https://www.youtube.com/watch?v=ysOfOTTbw6g&t=168s] Understanding True Market Research 04:08 [https://www.youtube.com/watch?v=ysOfOTTbw6g&t=248s] Creating a Market of One 08:18 [https://www.youtube.com/watch?v=ysOfOTTbw6g&t=498s] Steps to Overcome Comparisonitis in Pricing 09:16 [https://www.youtube.com/watch?v=ysOfOTTbw6g&t=556s] Conducting a Profit Analysis 11:03 [https://www.youtube.com/watch?v=ysOfOTTbw6g&t=663s] The Importance of Money in Business 12:17 [https://www.youtube.com/watch?v=ysOfOTTbw6g&t=737s] Finding Erin Haag and Pricing Overhaul Grab Your Free Copy of Give Yourself A Raise: https://pricingoverhaul.mykajabi.com/freebooksample2024 [https://pricingoverhaul.mykajabi.com/freebooksample2024] Learn more about Erin and Pricing Overhaul: https://pricingoverhaul.com/ [https://pricingoverhaul.com/] The Amanda Kaufman Show is brought to you by Clairvenu: https://clairvenu.com/ [https://clairvenu.com/] ... Stop Pivoting, Start Profiting. Get Amanda's weekly share "The Quiet Part" straight to your inbox every Wednesday: https://clairvenu.com/the-quiet-part [https://clairvenu.com/the-quiet-part]

How Women Can Reclaim Their Energy Without Guilt

If you've been feeling exhausted, off, or like your energy just isn't where it used to be, this episode is going to hit home. In this conversation, we're getting real about what's actually happening for women in midlife, especially when it comes to perimenopause, menopause, and the pressure to keep everything running at full speed. So many women are pushing through, ignoring the signals their body is giving them, and wondering why they feel so depleted. I sat down with Amy Dougherty to talk about how to start listening to your body again, why slowing down feels so hard, and what it actually looks like to take care of yourself without guilt. This is a practical, honest conversation that will help you reconnect with your energy in a way that actually works for your life. Connect with Amy: Follow her on Instagram: https://www.instagram.com/thrivinginmidlife [https://www.instagram.com/thrivinginmidlife] Connect with her on LinkedIn: https://www.linkedin.com/in/amyldougherty [https://www.linkedin.com/in/amyldougherty] Find her on Facebook: https://www.facebook.com/amy.l.dougherty [https://www.facebook.com/amy.l.dougherty] 🔗 More ways to connect with me: Join our free Clients Over Chaos community: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home [https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home] Get the Thrive & Scale Expert Blueprint: https://thecoachesplaza.com/the-thrive-and-scale-blueprint [https://thecoachesplaza.com/the-thrive-and-scale-blueprint] Listen to The Amanda Kaufman Show: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 [https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176] Send me a DM on Instagram: https://www.instagram.com/TheAmandaKaufman/ [https://www.instagram.com/TheAmandaKaufman/] Connect with me on LinkedIn: https://www.linkedin.com/in/amandakaufman/ [https://www.linkedin.com/in/amandakaufman/]