The Art of Commerce

EP 57: The Art of Patriotic Campaigns #IndependenceDay #July4

America turns 250 this year.Every brand is rushing to wave a flag.Most of them will get it completely wrong.In EP 56 of The Art of Commerce, we break down what actually makes a great American campaign and why the most iconic brands don't just celebrate the country—they make an argument for it.This episode covers:Why pandering with patriotism is a fast track to brand suicide.The "Motor City" rule and how Chrysler sold the ultimate underdog story.How Budweiser leveraged an immigrant origin narrative to cement its American legacy.Jeep’s attempt to use geography as a metaphor to unite a divided nation.The difference between highlighting the spirit of the people and just showing up with a red, white, and blue logo.Why the universal desire for freedom and breaking the rules always drives conversions.The argument is the brand. The flag is just the decoration.Connect with the Hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

Ep 56: Adobe’s Playbook for Global AI Upskilling ft. Reid Carlberg

Live from Adobe HQ at San Jose, Anish catches up with Reed Carlberg, Senior Director at Adobe's Experience League, live from the AI Marketing Garage in San Jose. We break down the massive shift toward agentic workflows, why AI will actually create a massive surge in marketing employment, and how enterprise leaders are upskilling their teams at global scale.This episode covers:The Agentic Paradigm Shift: How humans working with agents—and agents working with agents—will fundamentally reshape day-to-day operations.The "Buy and Build" Framework: Why modern enterprise software in 2026 demands a hybrid approach of core governance and custom extensibility.Vibe Coding vs. Enterprise Reality: The truth about building your own AI apps and why security, compliance, and guardrails still dictate buy decisions.Onboarding at Lightning Speed: How Reed used AI to compress a traditional one-year ramp-up period down to just six weeks before hitting the Adobe Summit stage.The Ultimate AI Workflow: Tactical breakdowns of using voice-to-text dictation with LLMs and custom skills to instantly eliminate tedious deck-building.The technology isn't replacing the marketer; it's scaling their unique superpower. If you aren't integrating agentic workflows into your career today, you are actively choosing to fall behind.Connect with Reid: https://www.linkedin.com/in/reidcarlberg/-----Connect with the Hosts:Connect with Anish Raul on LinkedIn: https://www.linkedin.com/in/anishraulConnect with Ajinkya “Jinx” Joglekar on LinkedIn: https://www.linkedin.com/in/ajinkyajoglekar/

EP 55: Do This In Your First 90 Days At A New Job

Most leaders fail before they even start. They jump straight into execution, inherit invisible management debt, and try to out-produce a broken system. Real leadership isn't about doing the work—it's about building the logic that lets your team scale.In EP 55 of The Art of Commerce, we break down the definitive blueprint for navigating your first quarter as a new boss without micromanaging your team into the ground.This episode covers:The shift from peak producer to systems architectIdentifying and clearing "management debt" in your first 30 daysThe exact checklist needed to align team expectations on Day OneHow to build bulletproof trust without losing operational controlDesigning a 90-day execution roadmap that guarantees early winsStop trying to do everything yourself. If you don't build the system to manage the work, the work will eventually manage you.Connect with the hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

EP 54: The Death of the Marketing Dashboard

In EP 54 of The Art of Commerce, hosts Anish Raul and Jinx Joglekar sit down with digital marketing legend Avinash Kaushik to dissect why the traditional role of the analyst will completely vanish by 2028. If your entire marketing strategy relies on vanity metrics and manual optimization, you are already leaving massive revenue on the table.This episode covers:The Flip of the 10/90 Rule: Why Avinash is reversing his legendary framework to invest $90 in AI tools and $10 in humans.Deciphering Intent at Scale: How AI processes tens of thousands of real-time signals to create individual consumer experiences unique on Earth.The Death of Performance Marketing: Why tactical ad spending, bids, and dashboard auditing should be entirely handed over to machines.The Human Edge (Taste vs. Automation): Why the future of human marketing belongs entirely to brand storytelling, empathy, and strategic intuition.Quantum Computing and Super Intelligence: A terrifying and optimistic look at how next-generation compute power will fundamentally rewrite human capability.Performance marketing is officially a machine's game. If you aren't upgrading your human skillset to focus on strategy, taste, and novel situations, you're setting a timer on your own career.Connect with Avinash: https://www.linkedin.com/in/akaushik/Connect with the Hosts:Follow Anish Raul on LinkedIn: https://www.linkedin.com/in/anishraulFollow Ajinkya "Jinx" Joglekar on LinkedIn: https://www.linkedin.com/in/ajinkyajoglekar/

EP 53: See, Think, Do, Care ft. Avinash Kaushik

In EP 53 of The Art of Commerce, we break down how to fix your broken data strategy and match customer intent with legendary digital measurement expert Avinash Kaushik. This episode covers: Why the traditional marketing funnel is a lie—and what to use instead. The architecture of the See, Think, Do, Care framework. How to leverage empathy and human psychology to influence executive decision-making. The fatal mistake of relying on "data pukes" that kill your profit. Why AI will replace the current role of the data analyst by 2028. Flipping your perspective from company-out to customer-in to build a true competitive advantage. If you torture data long enough, it will confess to anything. Make sure you're chasing intent, not just numbers. Connect with Avinash: https://www.linkedin.com/in/akaushik/ Connect with the Hosts: Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/