The Art of Commerce

EP 54: The Death of the Marketing Dashboard

In EP 54 of The Art of Commerce, hosts Anish Raul and Jinx Joglekar sit down with digital marketing legend Avinash Kaushik to dissect why the traditional role of the analyst will completely vanish by 2028. If your entire marketing strategy relies on vanity metrics and manual optimization, you are already leaving massive revenue on the table.This episode covers:The Flip of the 10/90 Rule: Why Avinash is reversing his legendary framework to invest $90 in AI tools and $10 in humans.Deciphering Intent at Scale: How AI processes tens of thousands of real-time signals to create individual consumer experiences unique on Earth.The Death of Performance Marketing: Why tactical ad spending, bids, and dashboard auditing should be entirely handed over to machines.The Human Edge (Taste vs. Automation): Why the future of human marketing belongs entirely to brand storytelling, empathy, and strategic intuition.Quantum Computing and Super Intelligence: A terrifying and optimistic look at how next-generation compute power will fundamentally rewrite human capability.Performance marketing is officially a machine's game. If you aren't upgrading your human skillset to focus on strategy, taste, and novel situations, you're setting a timer on your own career.Connect with Avinash: https://www.linkedin.com/in/akaushik/Connect with the Hosts:Follow Anish Raul on LinkedIn: https://www.linkedin.com/in/anishraulFollow Ajinkya "Jinx" Joglekar on LinkedIn: https://www.linkedin.com/in/ajinkyajoglekar/

EP 53: See, Think, Do, Care ft. Avinash Kaushik

In EP 53 of The Art of Commerce, we break down how to fix your broken data strategy and match customer intent with legendary digital measurement expert Avinash Kaushik. This episode covers: Why the traditional marketing funnel is a lie—and what to use instead. The architecture of the See, Think, Do, Care framework. How to leverage empathy and human psychology to influence executive decision-making. The fatal mistake of relying on "data pukes" that kill your profit. Why AI will replace the current role of the data analyst by 2028. Flipping your perspective from company-out to customer-in to build a true competitive advantage. If you torture data long enough, it will confess to anything. Make sure you're chasing intent, not just numbers. Connect with Avinash: https://www.linkedin.com/in/akaushik/ Connect with the Hosts: Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

EP 52: Why Your To-Do List Is Killing Your Career

Most teams don’t stall because they lack talent. They stall because they’re waiting for permission. When leadership is a black box, momentum dies in the dark.In EP 45 of The Art of Commerce, we break down why productive transparency is the ultimate force multiplier for scaling a business. Anish and Jinx pull back the curtain on why sharing context—not just information—is the only way to get your team to stop acting like order-takers and start acting like owners.This episode covers:* Context vs. Overload: Why you don't need to share everything, just the "Why."* Owning the Pen: How leaders can use the whiteboard to translate raw ideas into strategy.* The Death of Permission: Building a team that makes the right move without checking the Slack status.* Conviction over Ego: How to invite others into the narrative without losing control of the vision.* The Parking Lot Method: Tactical ways to handle "not-so-great" ideas while keeping trust high.Transparent leaders don’t just control the narrative; they invite their team to write it with them. If you're the bottleneck in your business, you aren't leading—you’re gatekeeping.Connect with the Hosts:* Anish Raul: https://www.linkedin.com/in/anishraul* Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

EP 51: #FieldNotes The New Superpower for AI Marketers ft. Susan Aziz

In EP 51 of The Art of Commerce, host Anish Raul sits down with Susan Aziz, former Senior Manager of Customer Programs at Adobe, live from Adobe Summit. They pull back the curtain on Adobe’s massive shift toward an open ecosystem and break down exactly what it takes to build real, un-fluffable AI marketing skills today.This episode covers:The Death of AI Jargon: How Adobe's "AI for Marketers" initiative is replacing corporate fluff with real-talk execution.Why Tools Don't Matter: The critical shift from collecting software to re-engineering your daily marketing workflow.The Open Ecosystem Revolution: Adobe’s surprising embrace of outside cutting-edge models like Claude and ElevenLabs.Thinking with AI: Inside Adobe’s community-driven approach to tackling the hardest practitioner questions.The Marketer’s New Superpower: Why leaning into technical counterparts and developers is your ultimate secret weapon.If you aren't actively changing how you work with your technical teams, you aren't practicing the future of marketing—you're just falling behind.Connect with the Hosts:Connect with Anish Raul on LinkedIn: https://www.linkedin.com/in/anishraulConnect with Ajinkya "Jinx" Joglekar on LinkedIn: https://www.linkedin.com/in/ajinkyajoglekar/

EP #51: #FieldNotes: When Your Audience Is an AI Agent

In EP 51 of The Art of Commerce, we break down how the rise of agentic audiences is completely shifting the digital experience landscape and forcing a radical merger between brand identity and marketing technology.This episode covers:-The Agentic Audience: Why your content must now serve both human emotion and structured AI data.-Content as Code: Utilizing the Adobe LLM Optimizer to maximize data layer traffic growth.-The Death of Page-by-Page Design: Transitioning art directors into design system innovators.-The Ultimate Org Chart: Why the modern CMO's new best friend has to be the CTO.-The Ferrari Fallacy: Why expensive enterprise tools fail without elite people and processes.-Community-Led Content: How brands are using agents to harvest insights directly from Reddit.Technology can take you a long way, but if you don't have the pit crew to run the machine, you're just sitting on a very expensive asset. Start small, fix the system, and build for the bots.Moria Fredrickson: https://www.linkedin.com/in/moriafredrickson/Connect with the hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/