Podimo and Troop join forces in a strategic alliance that bets on podcasting in Mexico and Latin America.

Podimo and Troop reiterate their commitment to the podcast format as one of the most attractive and fastest-growing alternatives within the entertainment industry in the region.

Mexico City, January 17, 2024. Podimo and Troop announce a strategic alliance that will allow them to offer their users a new way to create and listen to high-quality content. Nearly a year after its launch in Mexico, Podimo already has thousands of subscribers; for its part, Troop has managed, in a very short time, to consolidate an audio division that is an essential reference in the region. 

Starting this January, Troop will be the one in Mexico to operate and invest in Podimo, one of the leading platforms in Europe for subscription to podcasts and audiobooks: while Podimo brings to the table a cutting-edge technological platform, a very attractive portfolio of shows, and great learnings from international experience, Troop elevates the game by bringing local expertise and infrastructure to promote and produce content at its facilities alongside an experienced production team, thus establishing itself as a first-level Media Hub. The local Podimo team joins Troop, and Joaquín Colino, CEO of Troop, will also serve as Regional General Manager of Podimo in Latin America from now on. 

«In the dynamic audio universe, we are excited to announce the integration of Podimo into Troop, thus consolidating our presence in the markets of Mexico, US Hispanics, and Latin America. Podimo reveals itself as the ideal partner, with a spectacular platform designed to meet the needs of the most demanding and passionate audio lovers. With this alliance, Troop will continue to expand its audio division, generating content not only for Podimo but also for the rest of the audio platforms in the market, with clearly differentiated strategies that will generate an interesting and necessary synergy for strengthening the industry and growing the audiences, who will benefit from the unique and exciting experiences guaranteed by our content.»

Joaquín Colino, CEO of Troop and Regional General Manager of Podimo Latam

This agreement will increase the consumption audiences of podcasts and audiobooks, bringing these formats closer to new listeners and making the listening of original content an integral part of the daily life of its subscribers. 

«Podimo's always local approach is strengthened with Troop, which fully shares our mission, vision, and dedication to a subscription-based model. This agreement allows for an increase in investment in local content and the cultivation of new audiences, while we elevate our original content through a unique product experience. Our ongoing focus is to attract top-level talent and foster a community in the audio entertainment landscape in Latin America.»

Morten Strunge, CEO and founder of Podimo

The strategic alliance between Podimo and Troop promises not only to redefine the entertainment landscape in Mexico but also to open doors to countless possibilities for creators, listeners, and the industry in general. With Troop's support, Podimo becomes a true powerhouse in the market, providing users with an enriching and unique audio experience unlike any other in the region. For creators, this alliance represents a significant boost, as no one in Mexico has invested with such strength in podcasts and their endless possibilities. 

«We have witnessed the enormous potential that the subscription model has for the podcast format; it is very exciting what has happened in such a short time. However, it became clear along the way how important it was to have a local partner who understood the opportunities and complexities of the Mexican market and who would provide us with the strength and infrastructure needed to become a great Content Hub: alongside Troop, I am confident that we are ensuring our consolidation and expansion in the region.»

Wendolín Perla, Head of Content of Podimo Latam

Powered by Troop, Podimo will acquire the strength necessary not only to generate a powerful portfolio of intellectual property that will eventually lead to multiple adaptations and formats but also to establish itself as the most attractive audio player in the region.

About Podimo

Podimo is Europe’s fastest-growing podcast and audiobook subscription service, with a strong presence in seven markets and ongoing expansion plans. Founded in Copenhagen in 2019, the company focuses on promoting local content and diverse voices, offering a wide range of original and exclusive advertising-free podcasts, global RSS content, and audiobooks. Podimo is committed to providing spoken audio creators with alternative avenues for monetization and validation of their content, allowing them to focus solely on their craft. The app provides personalized audio experiences through a blend of human curation and AI, and listeners can enjoy Podimo on iOS and Android, iPad, CarPlay -, as well as on the web player at podimo.com.

About Troop

Troop is an All-in-One Content Powerhouse. Troop’s comprehensive solutions cover all aspects that a company may need in digital, data, and content areas, including audio services, high-quality professional production facilities, an appealing influencer network, and technological platforms for strategic data utilization. The Troop team is committed to providing its partners with a carefully planned and personalized digital media marketing strategy that increases sales, attracts new potential customers, and generates audiences through the precise platform that ensures the growth of their business.