The Greatest Lessons My Son Bear Has Taught Me

Join The COMPASS Method Book Launch Team

Season one of 10 Minute Masterclass is officially in the books. With over 85,000 downloads and a spot in the Top 50 Entrepreneur podcasts, Trey Sheneman reflects on the journey so far and shares a sneak peek from his upcoming book, The COMPASS Method. In this episode, Trey introduces the Five A Flywheel—awareness, attraction, acquisition, activation, and advocacy—and explains why building flywheels, not funnels, is the key to long term, compounding growth. Key Takeaways * Funnels leak energy, flywheels create momentum. * The Five A Flywheel framework: * Awareness – Be visible to the right people, not just louder. * Attraction – Spark interest with stories and value propositions. * Acquisition – First commitment is the midpoint, not the finish line. * Activation – Customers must use and experience your value or they churn. * Advocacy – Turn customers into evangelists who fuel awareness. * Flywheels multiply momentum, funnels drain it. * The COMPASS Method book launches in October (hardback), January (paperback). * Join the launch team to get an early copy, behind the scenes updates, and exclusive Q&A sessions with Trey. * Season two launches in Q4 2025 with interviews from top leaders in marketing, sales, operations, and leadership. Timestamped Highlights [00:00] Celebrating season one: 85,000 downloads and Top 50 podcast rank. [01:00] Why Trey stopped building funnels and started spinning flywheels. [02:00] Breaking down the Five A Flywheel: awareness to advocacy. [03:00] Funnels leak, flywheels compound. [04:00] Sneak peek at The COMPASS Method book and how to join the launch team. [05:00] Season two preview: interviews with world class leaders. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/ [https://www.weareherald.co/]  Want to connect with Trey for a follow up question? Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ [https://www.linkedin.com/in/treyshen/]  Are you ready for predictable growth in your business? Check out the COMPASS: 🔗 https://www.weareherald.co/compass [https://www.weareherald.co/compass]  Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse [https://www.thecompassmethod.co/crashcourse]  Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ [https://www.instagram.com/10minmc/]  Trey’s Instagram: https://www.instagram.com/trey_sheneman [https://www.instagram.com/trey_sheneman]  Herald’s Instagram: https://www.instagram.com/herald_co [https://www.instagram.com/herald_co]

The Greatest Lessons My Son Bear Has Taught Me

Sometimes the greatest leadership lessons don’t come from boardrooms or business books, they come from home. In this episode of 10 Minute Masterclass, Trey Sheneman shares three powerful lessons he’s learned from raising his son Bear, who has lived with unique medical and developmental challenges. These lessons of patience, celebrating micro wins, and adapting the plan not the goal will reshape the way you lead teams, grow your business, and build culture. Key Takeaways * Patience isn’t passive, it’s strategic. Slowing down creates space for growth and ownership. * Celebrate micro wins like championships. Small victories compound into culture and momentum. * Adapt the plan, not the goal. Let people thrive by leaning into what they love, not forcing rigid paths. * Good leadership looks less like running a factory and more like tending a garden, planting, watering, and cultivating growth over time. Timestamped Highlights [00:00] What raising Bear taught Trey about leadership. [02:00] Lesson 1: Patience isn’t passive, it’s strategic. [04:00] Lesson 2: Celebrate micro wins like championships. [06:00] Lesson 3: Adapt the plan, not the goal. [08:00] Why leadership is more like gardening than commanding. [09:30] Final reflections and invitation to connect. Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/ [https://www.weareherald.co/]  Want to connect with Trey for a follow up question? Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ [https://www.linkedin.com/in/treyshen/]  Are you ready for predictable growth in your business? Check out the COMPASS: 🔗 https://www.weareherald.co/compass [https://www.weareherald.co/compass]  Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse [https://www.thecompassmethod.co/crashcourse]  Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ [https://www.instagram.com/10minmc/]  Trey’s Instagram: https://www.instagram.com/trey_sheneman [https://www.instagram.com/trey_sheneman]  Herald’s Instagram: https://www.instagram.com/herald_co [https://www.instagram.com/herald_co]

$5 Changes with 7 Figure Potential

Growth doesn’t always require sweeping transformations. Sometimes the biggest results come from the smallest tweaks. In this episode of 10 Minute Masterclass, Trey Sheneman shares five low cost, high impact ways to improve customer experience and boost revenue. From faster response times to better first impressions, these small hinges can swing very big doors. Key Takeaways * Small changes compound into big results when applied consistently. * 5 ways to improve customer experience with minimal cost: * Speed of Response – Leads go cold fast; respond within minutes to increase conversions. * Remove Friction Points – Simplify steps in forms, checkout, or booking flows to reduce drop-offs. * Upgrade First Impressions – Packaging, onboarding emails, or lobby experience set the tone for trust. * Train for One Thing – Focus onboarding on one skill that drives outsized impact in customer interactions. Repurpose * What Works – Take your top performing content or assets and distribute them across more platforms. * Operational efficiency is often about auditing the basics, not reinventing the wheel. * Momentum builds when you make one improvement at a time. Timestamped Highlights [00:00] A $300 restaurant menu redesign that created the best quarter ever. [02:00] Why small operational tweaks can drive massive ROI. [03:00] Fix #1: Speed of response—automation and AI cut times from hours to minutes. [05:00] Fix #2: Remove friction points—simplify booking flows and add call buttons. [06:00] Fix #3: Upgrade first impressions—trust is set at the first touchpoint. [07:00] Fix #4: Train for one thing, not 10—improve the skill that matters most. [08:00] Fix #5: Repurpose what already works—put your best testimonial everywhere. [09:30] Compounding effect: one small change a month builds momentum. 10MIN Takeaways Newsletter: 10MIN Takeaways [https://www.10minmc.com/] Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/ [https://www.weareherald.co/]  Want to connect with Trey for a follow up question? Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ [https://www.linkedin.com/in/treyshen/]  Are you ready for predictable growth in your business? Check out the COMPASS: 🔗 https://www.weareherald.co/compass [https://www.weareherald.co/compass]  Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse [https://www.thecompassmethod.co/crashcourse]  Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ [https://www.instagram.com/10minmc/]  Trey’s Instagram: https://www.instagram.com/trey_sheneman [https://www.instagram.com/trey_sheneman]  Herald’s Instagram: https://www.instagram.com/herald_co [https://www.instagram.com/herald_co]

The 5 Laws of Launching Like Apple

Nobody builds hype and delivers launches like Apple. But you don’t have to be a trillion dollar brand to launch like they do. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the five laws of launching like Apple, from creating anticipation to closing with a bang. Packed with real world stories from launches Trey has led, you’ll learn how to apply Apple’s playbook to your own products, services, or offers. Key Takeaways * The 5 Laws of Launching Like Apple: * Build a Runway – Start teasing early with case studies, behind the scenes content, and value driven problem solving. * Use the Four C’s – Every message should communicate Clarity, Credibility, Contrast, or Commitment. * Stack Scarcity and Urgency – Combine time limits with quantity limits for maximum momentum. * Engineer the Middle Push – Plan a surprise bonus, Q and A, or case study drop to avoid the mid launch slump. * Close with a Bang – Up to 50 percent of sales come in the final 24 hours; push hard with countdowns, multiple emails, and even live streams. * Real world examples: * A 28 day coaching program launch that drove 12,000 Facebook group members and 1,000 sales in week one. * A SaaS client who doubled conversions by using a simple contrast graphic. * An event launch that sold out 70 percent of tickets in 48 hours with early bird scarcity. * A high ticket mastermind launch that added $280k in sales in the final day with last minute pushes. * Big lesson: You don’t need Apple’s budget, just their discipline. Timestamped Highlights [00:00] Apple’s secret to anticipation, momentum, and loyalty. [02:00] Law #1: Build a runway with pre launch content and seeding. [03:00] Law #2: The Four C’s of effective launch messaging. [05:00] Law #3: How to stack scarcity and urgency for maximum impact. [07:00] Law #4: Planning a mid launch push to avoid the slump. [08:00] Law #5: Closing with a bang, final 24 hour strategies. [09:30] Why these principles work for small brands too. 10MIN Takeaways Newsletter: 10MIN Takeaways [https://www.10minmc.com/] Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/ [https://www.weareherald.co/]  Want to connect with Trey for a follow up question? Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ [https://www.linkedin.com/in/treyshen/]  Are you ready for predictable growth in your business? Check out the COMPASS: 🔗 https://www.weareherald.co/compass [https://www.weareherald.co/compass]  Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse [https://www.thecompassmethod.co/crashcourse]  Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ [https://www.instagram.com/10minmc/]  Trey’s Instagram: https://www.instagram.com/trey_sheneman [https://www.instagram.com/trey_sheneman]  Herald’s Instagram: https://www.instagram.com/herald_co [https://www.instagram.com/herald_co]

How To Build A 90-Day Strategic Plan

A vision without a plan is just a dream. In this episode of 10 Minute Masterclass, Trey Sheneman walks through the final step of the COMPASS Method: turning research and insights into a strategic 90-day plan. With lessons from startups, coaching clients, and even Spotify’s “bets,” Trey shows why 90-day plans create urgency, build momentum, and keep your team focused on what matters most. Key Takeaways * A 12-month plan is a vision, a 90-day plan is a mission. * Focus is the secret power of a 90-day plan, it limits distractions and clarifies priorities. * Plans that are too long or too complex die in execution. Keep it actionable. * Spotify calls their 90-day objectives “bets” you either win or learn, but you always move forward. * Use Trey’s 3-question filter to shape your plan: * Does it drive Revenue, Retention, or Reach? * Can we measure impact inside 90 days? * Does it create momentum for the next quarter? * A strong plan has five parts: * 3 big objectives (not 5, not 2) * Key results for each * One clear owner per result * 30-day milestones Weekly reviews * Momentum compounds, small wins stack into breakthroughs. Timestamped Highlights [00:00] NASA countdown and why plans create lift-off. [02:00] The COMPASS Method’s final step: turning insights into action. [03:00] Why 90 days is the sweet spot for urgency and momentum. [04:00] A client’s 60-page plan reduced to 3 clear objectives. [05:00] Spotify’s 90-day “bets” and lessons for every business. [06:00] The 3-question filter: Revenue, Retention, or Reach? [07:00] Domino effect: how small wins stack into momentum. [08:00] How to structure a strategic plan that works. [09:00] A cautionary tale: when teams try to do too much. [10:00] Final reminder: momentum is your greatest multiplier. Previous Episodes Mentioned:  * Episode #6: The Comp Set is The Key to Game, Set, Match * Episode #10: The 5 Parts of an Ironclad Offer * Episode #14: Speak Their Language Or Lose Their Business * Episode #22:  How to Build An Ideal Customer Profile that Converts * Episode #26:  SWOT for Synthesis – The Step Where The COMPASS Comes Together 10MIN Takeaways Newsletter: 10MIN Takeaways [https://www.10minmc.com/] Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/ [https://www.weareherald.co/]  Want to connect with Trey for a follow up question? Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ [https://www.linkedin.com/in/treyshen/]  Are you ready for predictable growth in your business? Check out the COMPASS: 🔗 https://www.weareherald.co/compass [https://www.weareherald.co/compass]  Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗 https://www.thecompassmethod.co/crashcourse [https://www.thecompassmethod.co/crashcourse]  Connect with 10-Minute Masterclass Instagram: https://www.instagram.com/10minmc/ [https://www.instagram.com/10minmc/]  Trey’s Instagram: https://www.instagram.com/trey_sheneman [https://www.instagram.com/trey_sheneman]  Herald’s Instagram: https://www.instagram.com/herald_co [https://www.instagram.com/herald_co]