The Hidden YouTube System That Makes Millionaires (No, Seriously)

YouTube Marketing Masterclass With $100m Founder Neil Patel

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy --- Neil Patel is one of the leading digital marketers in the world. His media company NP Digital has over 1,000 employees and work out of 28 different countries. Neil has built his YouTube channel to over 1.5 million subscribers, his LinkedIn to over 800,000 followers and so much more. Today he sits down with Richard to discuss everything from SEO on YouTube, how to start a channel in 2026 and the biggest mistakes people make when marketing their content. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Guests Socials YouTube: https://www.youtube.com/@neilpatel/featured LinkedIn: https://www.linkedin.com/in/neilkpatel/ --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:44 Who Is Neil Patel 01:34 What’s Changed in Content 02:54 How Neil Creates Content 04:08 How People Create Great Content 05:45 How To Compete With AI 07:06 Platform Conversions 08:50 Personal vs Corporate Brand 13:20 Biggest Brand Mistakes 15:22 How To Build The Best Team 16:37 SEO On YouTube 17:17 SEO Optimizations on YouTube 18:54 When YouTube Was Easy 20:22 How To Market Your YouTube 21:52 The Trap Marketers Fall Into 24:32 How To Start Content in 2026

How To Actually Build A YouTube Audience That’s Obsessed With You

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us to work with Jonathan and the team: https://1of10.com/strategy Jonathan is a Senior YouTube Strategist at 1of10. He's been uploading YouTube videos for over 11 years and is truly one of the brightest minds when it comes to growing YouTube channels. In this episode, he breaks down how to best use Outlier Theory, how to ideate winning videos and ultimately, how to get way more views than what you're currently hitting. Whether you're a big channel, small channel or someone aspirational to YouTube, this episode is full of top tier advice that people pay thousands for. --- Get the Chrome extension: https://chromewebstore.google.com/det... --- Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ --- Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:48 YouTube’s Top Strategist 01:18 How To Grow Your Channel 05:04 Finding Viral Video Ideas 08:04 How To Master Outlier Theory 13:49 #1 Skill To Grow 18:18 Growing Small YouTube Channels 27:39 From 10k Views to 100k Views 32:30 Jonathan’s YouTube Story 37:30 Final Tip

He Quit His *Dream* Job To Go Full-Time On YouTube (1.3m Subs)

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Meet Matty. The co-founder of one of YouTube's biggest personal brand channels. He and his brother, Mike were once years into studies, on the path to becoming Doctors. They started a YouTube channel together as a creative outlet. That channel became their passion, led to them quitting their studies and now sits at over 1.3 million subscribers. Today Matty shares his journey, the story behind their most viral videos and how people can grow on YouTube in 2026. Get the Chrome extension: https://chromewebstore.google.com/det... Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Guests Socials YouTube: / @mikeandmatty Instagram: / mattygrov Website: https://mikeandmatty.com/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Listen on Spotify: https://open.spotify.com/show/4z9KeRG... Listen on Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 Intro 00:49 Who Is Matty? 02:08 From Doctor To YouTuber 04:55 Matty's Viral Videos 07:47 How Matty Was Early On YouTube 10:43 How To Ideate Million View Vids 15:36 How To Research YouTube 17:08 Where To Find Inspiration 19:30 From 250k - 500k 20:53 When To Hire 24:05 How They Found Their Niche 27:15 Building Systems 29:10 Building Revenue Streams 32:47 Quitting As A Doctor 40:27 Using AI For YouTube 41:43 Final Piece of Advice

YouTube Shorts Genius: How To ACTUALLY Go Viral (steal this)

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFqYkR4U3FRQkJuVmRQNGxUM0I5bmc0Z2xGQXxBQ3Jtc0ttX0J4MENuaWZUX29UWWRoWWlSSjk4S0stb2s5Mzc2ODZJZUJGM2RxTUUwVWxQZHYweTd6RUU2WnZaYlN6TEJabmVULV9MV09YV1NhVzVFNDFjZE5PeGl1M0xiTkhES3VqOVYzV1Vxbi13cXhXc3dkNA&q=https%3A%2F%2F1of10.com%2Faffiliate%2Fpodcast%2F&v=fbxtqdYFdsc] Book a call with us: https://1of10.com/strategy [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHBwR1Y3VXNLWHlHNDZtTU1UcTV6Zjl4czRmZ3xBQ3Jtc0tsREYwcHM1TEpsMFhwY2NVVzN4Y1Z1RFB3emtYYUg3VjBkS01WSnhQalVWNDdvVVkxaG0xVExsRjdvRXBaNTdYWlVYUnlTd090M0dELWJwLVY1Z3ROVDAyRkk3N2hBYjJ4MVU0cmtQbU1rWlRrdldzWQ&q=https%3A%2F%2F1of10.com%2Fstrategy&v=fbxtqdYFdsc] John Scott is one of the leading YouTube Shorts experts in the world. He's generated hundreds of millions of views, has individual Shorts over 50 million and works with hundreds of aspiring creators. In this episode he breaks down how he finds viral Shorts ideas, how to find the niche that suits you and so much more. Get the Chrome extension: https://chromewebstore.google.com/det... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXBWOFpvdnVnRzgtNjJNZmZJT1E2b19HVEl4QXxBQ3Jtc0tubXZqRDEwWnVxdmlBZ1V4c29sLXQtWG5Fb3ZaT0R5blZFYWtqZTB2OFZNcnIxLU04ZXAxRE5HYnBhLXRRYTFUR3RYbzJIZnhRWFBJbzlDLWhnYVpaMWVRYV9sTEdHUExhWDRXSGFjWDNDUnB4UGJ4aw&q=https%3A%2F%2Fchromewebstore.google.com%2Fdetail%2F1of10com-optimization-too%2Fgkfdnmclhbgbidnpmimfdobgjpeblckn&v=fbxtqdYFdsc] Check out the 1of10 newsletter: https://1of10.com/newsletter [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFFqdlgyeGFoVV9fbjhuQWxEcW14Mnlvc2hOZ3xBQ3Jtc0tsZVRwTGlVN1Z5WHdpUlhpbDYxR3Nua2gtcUY5ZGc1c1pFREh4XzY5S0dvOWMyUFkyODZJbjNVR2JKQmM5OTA1SWZvSFFyNG9yVjJicFNWa1lTeUtITHI0MlBFVTNfVkM0QzlUMG96dC1IUEJLcTlnbw&q=https%3A%2F%2F1of10.com%2Fnewsletter&v=fbxtqdYFdsc] Check out the 1of10 blog: https://1of10.com/blog/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUpTTkVYT0VuOW5KLWJTNkNSR2dwUy1EODBzd3xBQ3Jtc0ttTFBoaDVmQWF0Y2pBczVEdDg2SUltN3NtalJxREp3Rk53SU0tdHFLUkhpYUg3clZEakJ6NXc4a3JQbWxsZ0FIX0ozZEdJRFpCdWRVZnhYVS0wODhVbkJuTzByM1R1aXdwenVhTTZvLVBWODdNUG1GRQ&q=https%3A%2F%2F1of10.com%2Fblog%2F&v=fbxtqdYFdsc] Guests Socials YouTube:    / @heyjohnscott   [https://www.youtube.com/channel/UClBWUacoEffhFMKMNn7u8cg] Instagram:   / heyjohnscott   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmF1OEs5OWFBYzUweDJJeG5DY1paNWxudUtqQXxBQ3Jtc0trOUJSNDZKLW9uMDlndU5jSHhlRGRWeUUxMFBveGlWYXVXZUFoaGlKdXNVSFFZZnlZTUdQUHRYR0pDVXMxYm5SVHFkZ0ROcnlUWTFla2RqRjZfUHBfX1hvZGxZQ3pDNW1HUVQzQlg4MzVWWkJBQmlaRQ&q=https%3A%2F%2Fwww.instagram.com%2Fheyjohnscott%2F&v=fbxtqdYFdsc] Follow Us on Twitter: https://x.com/1of10media [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHc0c1d3bDhwM19waDduaTE5NG5ZaWx4cjljUXxBQ3Jtc0trZndmUFMyYnpsSVA2aVFuZF9kMGVsUnJ3aEdxUFcxQl9oZHlqVU9oN0ZENGE1cUt2VDh0VThPS2UweG50TlRTOWxkUC1mOWZRelJjazNHVGlvVkdmN1dKMDVIWUJZakVXMlNnNTFzQWthUVhiWlRKOA&q=https%3A%2F%2Fx.com%2F1of10media&v=fbxtqdYFdsc] Follow me on Twitter: https://x.com/richard_YTS [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHU3cTVuR0RnWWJqMzdQeEVHYlB4bE9sdk04UXxBQ3Jtc0tuZTRlM2tlSmg4TG1oUFdGVmlmUzJCRUtyWmtxUzFybjNYNy1aOWNYbjN5dW9XVkE5WUdwLXdVcFhxWXdXRU81TlFyNndUMXFGbzd3bGMwU29ZYWcydTlCcVlfQVF0NHp5a2ZNVktFU0JOWkR4RzZERQ&q=https%3A%2F%2Fx.com%2Frichard_YTS&v=fbxtqdYFdsc] Listen on Spotify: https://open.spotify.com/show/4z9KeRG... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGtzOVptMTZIVXktcER0LXBtYkdNVXBHWXN3d3xBQ3Jtc0ttcXRrYW1sODVWeEYxUkNEV2FyblV6RTJYaVh3aDNSbGc4TnhMbmozanlUUEJrZGt6b2JWMXhZcmt1WGJhcXpRVTloZjQ1T1hkYTA4ZjlKVjNvak5oR0dDMm9lSEt5dnQ1b0NJa3ZaM0VaYm9kbmpqUQ&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F4z9KeRGFT8DeT1zKDGJrOJ&v=fbxtqdYFdsc] Listen on Apple: https://podcasts.apple.com/us/podcast... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazNjWThKeU5WVm5UYVU5SnBFa0lqYkk0U0NFQXxBQ3Jtc0tsdkhCQV9JT1ZUeU1vRU1uT1lRUWV5S2sweHBOTkFLX0pLLVpJcEJOdHJkWmlRcE8tYnJTTVlsT1l6aHVIUHMwLThmcWo5SC0weHZBWXdKVkJONDhLZkJULWVBWWJaUkxXRjVwTUlmLVZCcVJhQktKRQ&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2F1of10-podcast%2Fid1870599992&v=fbxtqdYFdsc] Chapters 00:00 [https://www.youtube.com/watch?v=fbxtqdYFdsc] Intro 00:56 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=56s] Who Is John Scott? 01:39 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=99s] How To Go Viral in 2026 03:42 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=222s] How To Ideate Viral Shorts 11:05 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=665s] Thoughts on AI Slop 13:16 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=796s] John’s 62m View Short 16:22 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=982s] How Long Using Blender Takes 19:10 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1150s] How To Find Your Niche 21:58 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1318s] 1of10 Analysis 27:19 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1639s] The Psychology of Shorts 32:06 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=1926s] Shorts vs Long Form 34:32 [https://www.youtube.com/watch?v=fbxtqdYFdsc&t=2072s] One Trait All YouTubers Have

The Hidden YouTube System That Makes Millionaires (No, Seriously)

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @realmattgray LinkedIn: https://www.linkedin.com/in/mattgray1/ X: https://x.com/matt_gray_ Chapters 00:00 Intro 01:12 Who Is Matt Gray 02:12 How To Build Content Machines 05:33 How To Build Business Funnels 07:01 How Matt Uses 1of10 09:05 How Matt Uses Claude Code For Content 11:20 Turning YouTube Content To Instagram 13:00 Other AI Tools 14:23 How To Build Systems 17:37 How Matt Helps Founders 22:08 How To 20x Your Growth 25:07 Best Platform For Conversion 29:33 Smaller vs Larger Audience 32:10 Highest Converting YouTube Content 33:58 Best Instagram & LinkedIn Content 37:00 How Busy Founders Should Make Content 40:24 How To Automate Content 43:53 Growing Personal Brand In 2026