What Does It Mean to “Optimize a Funnel,” Anyway?

The Big Finish: Our Secret Seven-Figure Strategy REVEALED

Are you ready for this? We don’t think you’re ready for this.   There’s one thing that’s more important than all the rest. One ingredient to the secret sauce of ad success that you absolutely can’t leave out. One thing so secret, we don’t even want to let it slip outside the episode itself.   You ready?   You sure?   Then hit play—and good luck!

Finding Your Perfect Fit Ads Partner

Choosing the right ads partner is absolutely crucial for the success of your overall marketing strategy…and there are many factors to take into consideration.   You don’t want to pick an ad agency based on big promises or perceived urgency, because when it comes to ad campaigns…faster isn’t actually better.   To get ads right, you need time—time to solidify your branding, your messaging, your ideal client, and so much more. You need time to test things out without the pressure of pulling in immediate revenue. And if you don’t have the time to do it right from the very start…   Don’t invest in ads.    If you don’t know where to start when looking for an ads partner, that’s all right—we’ve got it all right here for you. So grab a notebook and a pen and get ready to take some notes—you’re going to want them when you’re researching potential partners!

These women scaled to 7 figures with ads

All of this information is great and all…but if you still don’t believe that ads can work for you, then what’s the point?   Today, we’re going to be sharing a few stories that prove just how transformative ads can be when utilized properly. These stories are from some of our favorite clients: people just like you, with businesses just like yours, that saw incredible growth just by implementing new ad strategies.   If they could do this—if WE could do this—then so can you. And we want to help you make it happen.   So if you’re not convinced yet…take a few minutes. Listen to these stories. Then try and tell us that it’s just not possible for you—we dare you!

High or Low: How to Adjust Your Ads for High Ticket and Low Ticket Offers

Not all offers are created equal…and neither are their ads!   Marketing high-ticket offers and marketing low-ticket offers actually looks quite different…so why would we use the same formula when making ads for them?   High-ticket ads are going to be targeting a far different audience than low-ticket ads. Even if some of the qualities of your ideal client or customer stay the same, the messaging shouldn’t.   So how do we shape our ads according to our offers without one or the other becoming ineffective?    Good news: it’s actually a lot easier than you’d think. Here’s how you change up your messaging for low-ticket and high-ticket offers…

What Does It Mean to “Optimize a Funnel,” Anyway?

If you’ve dabbled in sales and ads at all, you’ve probably heard the phrase “optimize a funnel.”   People tell us all the time that we need to be optimizing our funnels…so much that at this point, it’s kind of just a jumble of words.    What does it even mean to optimize a funnel? What do we actually have to do?   Lots of people just try to guesswork their way through it…but thankfully, you found us, so you don’t have to!    We’re going to go over exactly what it means to optimize a funnel: why it’s important, what you actually have to do, and the mistakes you want to avoid.