A Bright Idea
On this week’s episode, I sat down with Jordan Polk, founder and CEO of M.I.A. also known as missing in action - a Detroit-based hair and scalp care brand on a mission to make the outdoors more accessible. A former investment banker and software private equity investor , Jordan left Wall Street to build the category she couldn't find — protection-first haircare for textured hair experiencing damage and dryness while living actively outdoors. Missing in Action’s hero product, HairBlockTM, is a clean, science-forward daily barrier serum that supports against UV, chlorine, salt water, and cold weather. Jordan placed 2nd at Beauty Tank LA in 2026 and is backed by 20+ years of haircare industry expertise through her advisor network. In this episode, Jordan and I chat about her experience going from private equity to founding Missing in Action. And through her experience in high-finance, she shares her strategies for fundraising, building a credible brand, and navigating the challenges of entrepreneurship. Chapters 00:00 - Introduction and Jordan’s Journey 02:00 - Inspiration Behind MIA 05:00 - Customer Feedback in Product Development 08:30 - Leveraging Private Equity Skills 12:00 - Focusing on One Product 15:00 - Funding Strategies 20:00 - Strategic Business Growth 24:00 - Navigating Funding Challenges 28:00 - Building an Inclusive Brand 32:00 - Digital Marketing Strategies 36:00 - Networking for Investment 40:00 - Overcoming Product Challenges 44:00 - Establishing Credibility 48:00 - Personalizing Branding 52:00 - Strategic Investor Engagement 56:00 - Leveraging Partnerships 60:00 - Mindset Shifts for Success 64:00 - Building a Scalable Business 68:00 - Social Media Impact 72:00 - Focused Marketing Approach 76:00 - Lessons for New Entrepreneurs 80:00 - Supporting Jordan and MIA resources Jordan's Instagram - https://www.instagram.com/jordanismia/ [https://www.instagram.com/jordanismia/] Missing in Action (MIA) - https://www.missinginaction.com/ [https://www.missinginaction.com/] First Look Ventures - https://firstlookventures.com/ [https://firstlookventures.com/] LinkedIn Profile of Jordan - https://www.linkedin.com/in/jordanapolk/ [https://www.linkedin.com/in/jordanapolk/] Missing in Action's Instagram - https://www.instagram.com/thebrandismia/ [https://www.instagram.com/thebrandismia/]
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