John Oncken's Story: CEO/Owner at True North Equipment

John Oncken's Story: CEO/Owner at True North Equipment

In this interview, John talks about some of the major impacts he gained from taking A.C.E. including but not limited to: * Recognizing the importance of looking at the "customer journey" more thoroughly and thinking about how their journey impacts the needs of the dealership * Learning how to hire the right people for the right positions in order to better serve customers * How to strategically operate a dealership in an ever changing and unpredictable agricultural landscape

Chuck Hickman's Story: Integrated Solutions Manager at Tellus Equipment Solutions

In this interview, Chuck talks about some of the major impacts he gained from taking A.C.E. including but not limited to: * Recognizing the power in "asking the right" questions both to his customers and his employees * Learning how to embrace the perspectives of the multi-generational farm  * Evaluating the role technology has and will play in the world of agricultural business

David Heath's Story: Service Support Coordinator at Quality Equipment LLC

In this interview, David talks about some of the major impacts he gained from taking A.C.E. including but not limited to: * Understanding the importance of coordination, communication, and alignment between all parts of the organization (e.g., Integrated Solutions, Parts, and Service)  * Learning how to "know your customer" at a deeper level to better predict their needs and service * Providing the best customer experience given the competing demands his team faces servicing customers