A LOT with Audra
What does it actually take to wake up, choose differently, and become someone new? Whether you're staring down a milestone birthday or quietly sensing it's time for a change, this conversation with Damon Young will meet you right where you are. Damon is a civic leader, executive mentor, public speaker, and founder of DK Young Consulting — and he sat down to talk candidly about what it looked like to go from heads-down in construction to stepping fully into his purpose as a connector of ideas and people. We covered the grief of letting dreams die, the power of writing something down with a shaking hand, and why 10% improvement might be the most radical thing you can do. Highlights * The "roots before fruit" framework — why focusing on the fruit actually prevents it from growing * Why 10% improvement is more transformative than trying to nail it 90% of the time * The real cost of living with intention — and what you have to let go of to get there * How the 12 Week Year changed the trajectory of Damon's life and career * The shaking-hand moment: writing down a buried dream for the first time in 15 years * Why regret is a powerful motivator — if you let it illuminate instead of sink you * Letting fantasies and alternative lives die so you can fully choose the one in front of you * What Damon's son said at his rehearsal dinner that made all the intentional living worth it * The Kia story: a small, symbolic decision that said everything about who Damon was becoming Chapters 0:00 – Choosing to Wake Up 1:18 – Meet Damon Young 2:58 – Turning 40 and 50 4:30 – Kids Grow Fast 7:38 – Roots Before Fruit (don't focus on the fruit — get in the soil) 11:22 – Shiny Objects and Grace 13:37 – The Power of Ten Percent 16:17 – Advice for Your Forties 19:42 – Damon at Thirty-Five 27:40 – Stress and Self-Soothing 31:13 – The Cost of Intention 33:54 – Letting Dreams Die 35:48 – Marriage and Becoming 24:57 – Facing Regret in New Decades 25:56 – Regret and Finite Time 26:42 – Heidi and the 12 Week Year 27:52 – Writing Down the Dream 29:34 – From Baby Steps to Paid Speaking 31:15 – Assessments and Finding Your Magic 33:57 – Regret as Motivation and Experiments 36:28 – Letting Go of Comparison 42:35 – The Kia Identity Shift 44:30 – Kids Notice Your Growth 45:52 – Where to Find Damon Resources Mentioned * The 12 Week Year by Brian Moran & Michael Lennington — the goal-setting framework that helped Damon write down his dream for the first time: https://www.12weekyear.com [https://www.12weekyear.com/] * Arthur Brooks — author and social scientist; Damon references his concept of the "reverse bucket list": https://www.arthurbrooks.com [https://www.arthurbrooks.com/] * When Everyone Leads — https://kansasleadershipcenter.org/when-everyone-leads/ [https://kansasleadershipcenter.org/when-everyone-leads/] * Designing Your Life — Stanford framework referenced for experimenting and "renting" ideas before committing: https://designingyour.life [https://designingyour.life/] * DK Young Consulting — Damon's boutique consultancy focused on vision casting, executive mentoring, and public speaking: https://dkyconsulting.com [https://dkyconsulting.com/] * Lead Wichita — civic leadership organization where Damon serves as contract CEO: https://leadwichita.org [https://leadwichita.org/] Want to learn more? The Thread [https://www.thethreadwlc.com/] Be sure to follow me @audradinell on Instagram and LinkedIn This show is part of the ICT Podcast Network [https://www.ictpod.net]. Disclaimer: we may receive a small commission on any products purchased through the links used in this episode. I only recommend tools and resources I actually use and find valuable.
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