Breaking Stereotypes in Wellness | Dr Aysha Khalid on The Abby Chat Slot

Breaking Stereotypes in Wellness | Dr Aysha Khalid on The Abby Chat Slot

Representation matters, in wellness, fitness, and creative industries alike. In this episode of Abby Chat Slot, I’m joined by Dr Aysha Khalid, Senior Design Lead at Cision, D&AD judge, PhD researcher, and founder of Sol & Flex. We dive into: * Challenging body-based and racialised stereotypes in wellness. * Building authority and credibility as a founder and creative leader. * The commercial and personal power of authentic branding. * Lessons from Aysha’s journey from academia to creative leadership. Watch, listen, learn, and get inspired by her story of discipline, visibility, and representation. You can follow Dr Aysha Khalid: * www.instagram.com/solandflex * https://www.tiktok.com/@solandflex0 Sponsors: Thank you to @abigailbromleydesign @RecCreate and @SilkwoodStudio for supporting this episode. Visit Abby Chat Slot podcast page to watch full episodes, explore sponsorship opportunities, or apply to be a guest: https://abigailbromley.com/podcast/ [https://abigailbromley.com/podcast/]

Julian Kynaston: Building Iconic Brands and Creating Change

In this episode of Abby Chat Slot, I sit down with Julian Kynaston - award-winning marketing leader and founder of Propaganda, the pioneering brand consultancy behind transformative successes like GHD, Illamasqua and GenM. Julian shares his unfiltered thoughts on creativity, courage, and what it really takes to build a brand that stands the test of time. From his early days in youth culture to leading Propaganda for over 30 years, Julian has shaped some of the UK’s most recognised names and learned a few hard truths along the way. We talk about: The power of courage and conviction in branding  The story behind Illamasqua and brand devotion  How he helped scale GHD to global success  His purpose-driven work as Chair of GenM, tackling menopause awareness through brand action  And what SMEs can do to outthink not outspend their competition This conversation is honest, inspiring and full of lessons for anyone working in branding, marketing, creativity or business leadership.  Listen now and subscribe for more real conversations with creative leaders.

Abby Chat Slot - Episode 3 with Simon Brown the founder of Joe Browns

In this episode, Abby speaks to Simon Brown, the founder of Joe Brown’s, where he shares his journey of building a successful lifestyle brand. Initially, Simon worked in menswear design for major high street stores but became disillusioned. The inspiration for Joe Brown’s came during a holiday in Wales, where he observed carefree twenty-somethings exuding happiness and freedom. Simon discusses how the brand evolved from initially selling fast motorbikes, parachuting experiences, and men’s clothing to focusing more on ladies’ wear after bringing in an investor, Howard Seton, who invested £100,000. The business turned around from losses to profits after this pivot. The brand’s core values center around being ‘remarkable’ - from customer service to product quality. Simon emphasizes the importance of working with people he likes and maintaining brand authenticity. The business expanded through partnerships with major retailers like Next, Freeman’s, and Otto Group. Simon shares insights about brand development, including the creation of brand bibles, the importance of visual identity, and maintaining consistency across all customer touchpoints. The company has adapted to changing times, moving from catalog-based marketing to incorporating social media while maintaining its core brand essence of joy and freedom.

Abby Chat Slot - Episode 2 with Elliot Ghali

In this episode, Abby speaks to Elliot Ghali, the founder of Example Marketing, a marketing strategist and speaker training and supporting businesses with marketing strategy and content creation. They cover conquering public speaking nerves, website design secrets, how he helps his clients overcome hurdles with social media, personal branding secrets, tips for confident speaking and storytelling Magic in 60 Seconds!

Episode 1 with Si Lewis - Digital marketing specialising in lead generation through Google Ads

In this first episode Abby speaks to Si Lewis, the Managing Director of Fernbank, a forward-thinking digital marketing agency specialising in lead generation through Google Ads. With a deep focus on performance-driven results, Si and his team offer a comprehensive suite of services, including landing page design, marketing automations, and cutting-edge AI solutions. Under his leadership, Fernbank has become a trusted partner for service and professional businesses looking to scale their digital presence and drive sustainable growth. The aim of this podcast is to look at the creative industries with an emphasis on branding and the impact it has on growth.