About Time
NIL, or name, image and likeness, has given athletes the ability to control their own brand. Maybe even more importantly, it’s helping break down gender stereotypes. But navigating publicity is a full-time job. That’s why positions like Taylor Jacobs’ now exist—as Associate AD for NIL & Strategic Initiatives, she creates resources to guide student-athletes through the process of building, promoting and protecting their brands. A former collegiate athlete herself, she’s dedicated to giving today’s athletes the opportunities she never had. Whether you’re an athlete, a coach, a parent, an administrator or a fan of women’s sports, this episode of About Time will give you an inside look at NIL—specifically how Jacobs and her all-female staff are leading the charge in equipping student-athletes with everything they need to succeed. And it doesn’t stop at graduation. Jacobs explains how NIL is opening more doors for future careers than ever before. Like Jacobs said, “The platform that female athletes have, and women’s sports have, is incredible.” It’s about time. 00:00 Welcome 02:17 Opportunities in Sport 05:19 Career Opportunities 06:41 LSU on Name Image Likeness 07:30 NIL Education 08:53 Transitioning after NIL 10:06 Building a Brand 10:29 Livvy Dunne and Angel Reese 11:11 Raising Value of Women in Sport 12:40 NIL - Where to Start 14:08 Finding your Niche 15:10 Making NIL Contacts 17:41 Maximizing Social Media 18:54 Micro-influencer Value 21:13 Maintaining NIL Deals 23:31 Athlete NIL Responsibilities 24:35 Athletes vs Influencers 27:00 College vs Pro Value 28:33 Finances 31:51 Educating Athletes 34:31 Educating Businesses 36:42 Advice For Parents 39:01 Opportunities for Women Outside of Sports 41:40 Advice
11 episodios
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