Above The Bar Copy Podcast

Jenny Roth is a Copywriter and Launch Strategist who creates fire sales page and email copy that gets noticed for female founders with big goals + heart.  In this summit episode, Jenny shares the marketing strategy that is working well for her business: bringing back her blog in a very intentional and strategic way. She shares blog posts regularly that are specifically designed to lead back to her services, especially her sales page copywriting projects. These blog posts cover topics like how her offer solves problems, client success stories, and her process, all designed to attract ideal clients. She also repurposes this content for her podcast and includes it in her weekly newsletters. This strategy has helped her attract new clients via Google searches, leveraging SEO content that lives on her website and is always discoverable. Jenny’s advice is to start with long-form content that you own, and create strategic, offer-specific blog posts to build a sustainable, ongoing marketing presence. To stay in touch and continue learning from Jenny, check out her FREE Resource: Free Sales Page Copy Template. [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://jennyroth.myflodesk.com/salespagetemplate%22,%22newWindow%22:1%7D%7D] With this free and oh-so-easy-to-use template, you'll create FIRE sales page copy that: Your clients love to read and buy from, increases your current conversion rate, and doesn't stress you out to write.  Listen to Jenny on: Above The Bar Copy Podcast [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://jennyrothcopywriting.com/podcast%22,%22newWindow%22:1%7D%7D] Visit her website: www.jennyrothcopywriting.com [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://jennyrothcopywriting.com/%22,%22newWindow%22:1%7D%7D]

Maddie Peschong is a Brand photographer + Business Coach who is obsessed with teaching photographers how to build personal brands. Through coaching, digital products, and personal branding photos, she helps people show up as their full selves so they can stand out and make more money with confidence. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands. In this summit interview, Maddie shares that her marketing strategy is centered around personal branding. She believes that personal branding has become even more essential in 2025, as consumers are seeking to do business with people they not only trust but also like and feel a personal connection with. By bringing more of her personality into her content, such as on Instagram, her podcast, and through emails, Maddie fosters stronger connections with her audience. To stay in touch and continue learning from Maddie, check out her FREE Resource: The Ultimate Personal Brand Session Shot List [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://maddiepeschong.com/shotlist%22,%22newWindow%22:1%7D%7D]. This shot list has 10 must-have images, plus a bonus concept that will get clients singing your praises!  Follow her on Instagram: @maddiepeschong [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://www.instagram.com/maddiepeschong/%22,%22newWindow%22:1%7D%7D] Follow her on Threads: www.threads.net/@maddiepeschong [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://www.threads.net/@maddiepeschong%22,%22newWindow%22:1%7D%7D] Visit her website: www.maddiepeschong.com [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://www.maddiepeschong.com/%22,%22newWindow%22:1%7D%7D]

Ashley McDonald is a is a therapist-turned-mentor for high-achieving women who are ready to break free from the pressure to always do more. With a unique blend of therapeutic expertise and lived experience, she helps women unravel the mental load, regulate their nervous systems, and redefine success on their terms—without sacrificing ambition or well-being. In this summit interview, Ashley shares that her marketing strategy is to honor her natural cycle. She adjusts her work based on her energy levels—creating and promoting when she's energized and focusing on connection and content repurposing during lower-energy times. This alignment makes her marketing feel effortless and authentic. To stay in touch and continue learning from Ashley, check out her FREE Resource: A Private Podcast: Her Rhythms [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://ashmcdonald.myflodesk.com/herrhythms%22,%22newWindow%22:1%7D%7D].  Her Rhythms is a free private podcast designed to help high-achieving women align their energy, productivity, and well-being with their natural cycles—so they can work with their bodies instead of against them. Inside, you'll get 10 short audio lessons, guided meditations for each phase, and a simple, repeatable framework to create sustainable success without burnout.  Follow her on Instagram: @ashmcdonald [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://www.instagram.com/ashmcdonald/#%22,%22newWindow%22:1%7D%7D] Visit her website: www.ashmcdonaldmentoring.com [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://ashmcdonaldmentoring.com/%22,%22newWindow%22:1%7D%7D]

Lauren Morgan is a Wild Wisdom Coach, Healer & Spiritual Business Mentor. She is a fierce advocate for deep healing, embodied leadership, and unapologetic authenticity. As a spiritual mentor and business guide, she helps bold, trailblazing healers and entrepreneurs break free from outdated paradigms and align their work with their soul’s true calling. In this summit interview, Lauren shares how her marketing strategy is centered on aligning with the energy of her business. She treats her business as a living entity, checking in intuitively before creating content or launching offers. This approach ensures her marketing feels effortless, resonates deeply with her audience, and attracts the right clients. To stay in touch and continue learning from Lauren, check out her first FREE Resource: the Wild Wisdom Community for Embodied Leaders [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22newWindow%22:1,%22target%22:%22https://wildwisdomcoach.com/wild-wisdom-community%22%7D%7D].  This is a community for established, growing, and aspiring spiritual entrepreneurs to find friendships, collaboration partners, answers, and guidance!  Lauren's second FREE Resource is the quiz: Are You Co-Creating or Resisting The Energy of Your Business?? [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://wildwisdomcoach.com/quiz%22,%22newWindow%22:1%7D%7D] This quiz helps you find out if you’re in sync with your business’s energy or unknowingly throwing roadblocks in your own path.  Visit her website: www.wildwisdomcoach.com [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://www.wildwisdomcoach.com%22,%22newWindow%22:1%7D%7D]

Emily Reuschel is a Soul-Expansion Coach for Wild and Waking Women. She is here to dismantle limitations, ignite power, and shake up the status quo. As a speaker, facilitator, and host of the Gather in Growth podcast, she calls in the rebels, dreamers, and changemakers ready to break free from old narratives and build lives that hit different. Through soul-shaking retreats, masterminds, and deep conversations, Emily creates spaces where women unlearn, expand, and transform from the inside out. She challenges them to burn the rulebook, own their fire, and step into the impact they were born to make. In this summit interview, Emily shares how her marketing strategy revolves around podcasting and community building.  She uses her Gathering Growth Podcast to engage in meaningful conversations with her audience, gathering real-time feedback to shape her offerings like masterminds and retreats. By listening to her community and responding to their needs, she creates products that resonate deeply, fostering trust and alignment, which leads to stronger client connections and growth. Listen to Emily on the Gather in Growth Podcast [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22newWindow%22:1,%22target%22:%22https://pod.link/1635683500%22%7D%7D] Follow her on Instagram: @emilyreuschel [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://www.instagram.com/emilyreuschel/%22,%22newWindow%22:1%7D%7D] Visit her website: www.emilyreuschel.com [https://app.showit.com/%7B%22link%22:%7B%22type%22:%22url%22,%22target%22:%22https://emilyreuschel.com/%22,%22newWindow%22:1%7D%7D]