Business Growth Talks

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this episode of "Business Growth Talks," Mark Hayward offers insightful guidance on transforming sales calls from high-pressure pitches into trust-based dialogues. With a focus on building authentic connections, Hayward introduces a three-part sales framework that shifts the traditional sales approach to a service-oriented one. Listeners can expect to gain valuable knowledge on fostering genuine conversations that naturally lead to client commitments. This discussion unwraps the secrets to managing successful sales calls without relying on scripts or conventional pitches. Mark Hayward emphasizes the importance of empathy, authenticity, and collaboration in the sales process. He presents a unique conversion framework centered around Permission and Positioning, Curiosity and Clarity, and Invitation and Ownership. These methods aim to create a comfortable environment for clients, encouraging them to articulate their needs and engage constructively. By integrating this framework, business owners can develop long-term client relationships and create a repeated positive experience, potentially enhancing revenue streams and client satisfaction. Key Takeaways: * Permission and Positioning: Start your sales calls by asking permission to guide the conversation to establish trust and collaboration. * Curiosity and Clarity: Focus on understanding the client's business situation by asking strategic questions that unfold their goals and challenges. * Invitation and Ownership: Avoid slipping into aggressive pitch mode. Instead, invite clients to see how you've helped similar businesses, ensuring their ownership of the decision. * Sales Mindset Shift: Shift your mindset from "closing a deal" to "clarifying client needs," which attracts clients who feel genuinely understood. * Follow-Up Strategy: Maintain a warm follow-up process, respecting the client's timeframe and emphasizing long-term relationship potential. Resources: * Podcast Introduction Agency: podcastintroduction.com [http://podcastintroduction.com] Explore these transformative sales techniques by listening to the full episode of "Business Growth Talks," where practical strategies meet real-world entrepreneurship challenges. Stay connected for more insightful episodes that inspire business success and personal growth. Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this episode of Business Growth Talks, host Mark Hayward engages in a riveting conversation with Tariq Johnson, an accomplished entrepreneur who has triumphed in the world of franchising. Tariq shares his inspiring journey from a string of unsuccessful startup attempts to becoming a prominent figure in the franchise industry. The discussion explores his personal transformation, the pivotal role of resourcefulness in entrepreneurship, and the lessons learned through his diverse experiences. Discover how Tariq’s encounter with a friend led to his epiphany about franchising and set him on the path to success. Throughout the episode, Tariq delineates the evolution of his leadership style and the strategic decisions that fueled his business growth. The conversation delves into the value of sales and marketing, overcoming shiny object syndrome, and pursuing progress over perfection. Key insights reveal Tariq's approach to handling challenges in team building and operations, underscoring the importance of embracing each business phase's distinct challenges and innovations. Furthermore, Tariq offers valuable strategies for budding franchisees, emphasizing the significance of hiring and empowering a capable team. Key Takeaways: * Resourcefulness is central to solving business problems and is critical for entrepreneurial success. * Franchising provided Tariq with a structured model, which helped him fully execute business strategies and achieve success. * Consistency, compounded effort, and willingness to persist despite challenges are vital components of thriving businesses. * Embracing sales and marketing is crucial for business growth; operational efficiencies can be refined over time. * Effective leadership involves delegating tasks, trusting your team, and focusing on personal growth and development. Resources: * Franchise Empire: franchiseempire.com [http://franchiseempire.com] * YouTube Channel: Search for "Tariq Johnson" on YouTube for insights into franchising. * LinkedIn: Connect with Tariq Johnson by searching his profile on LinkedIn. * Book Referenced: "The 21 Irrefutable Laws of Leadership" by John Maxwell Tune in to the full episode for an enlightening discussion with Tariq Johnson, as he reveals essential strategies and insights into franchising and entrepreneurship. Stay tuned to Business Growth Talks for more inspiring stories and actionable business advice Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this engaging episode of Business Growth Talks, host Mark Hayward tackles a pressing question for many entrepreneurs and business owners: should you rely on organic content or opt for paid ads to grow your business? Mark dissects this topic with precision, focusing heavily on strategies for LinkedIn, but also touching upon Facebook, Instagram, and TikTok. The episode dives deep into the merits and drawbacks of both organic and paid strategies, giving listeners a comprehensive overview of how each approach can impact their business growth. The episode highlights the strengths of organic content, emphasizing its role in building credibility and lasting value, especially on platforms like LinkedIn. Mark explains that organic growth allows for relationship-driven engagement, resulting in long-term business success. Conversely, he also explores the fast-paced world of paid ads, underlining its potential for rapid reach and precise targeting. By breaking down the benefits and challenges of each approach, Mark offers a balanced perspective to help entrepreneurs decide which strategy aligns best with their business goals and budget. Key Takeaways: * Building Credibility with Organic Content: Organic content fosters trust and establishes authority, essential for long-term business success. * Platform Dynamics: Each social media platform, from LinkedIn to TikTok, has unique characteristics that influence the effectiveness of organic and paid strategies. * Paid Ads Offer Rapid Reach: Paid advertising provides quick visibility and allows for targeted engagement, crucial for driving immediate results. * Balancing Strategies: Combining organic and paid strategies can amplify overall effectiveness, using organic to build foundations and paid to scale rapidly. * Adaptability to Algorithms: Understanding and adapting to each platform's algorithm is crucial for maximizing reach and engagement in both organic and paid approaches. Resources: * Visit the Business Growth Talks channel for more episodes: Business Growth Talks * Connect with Mark Hayward on LinkedIn: Mark Hayward LinkedIn * Explore social media strategies on platforms like LinkedIn, Facebook, Instagram, and TikTok as discussed in the episode. To gain deeper insights and explore the intricate balance of using organic content and paid ads to grow your business, we encourage you to listen to the full episode. Stay tuned for more inspiring discussions and expert strategies on Business Growth Talks. Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this enlightening episode of Business Growth Talks, host Mark Hayward sits down with Alexander Harmsen, a prominent figure in the tech and finance industries. Known for his role in reinventing wealth management through Portfolio Pilot, Harmsen shares his journey and insights into leveraging AI for financial optimization. The discussion traverses Harmsen’s experiences, from his early endeavors with NASA and founding Iris Automation to his visionary work with Portfolio Pilot, capturing the essence of using technology to solve real-world problems and enhance financial decision-making. The episode delves into the intricacies of AI in the financial sector, with Harmsen shedding light on how Portfolio Pilot integrates advanced AI models to provide personalized financial advice. By analyzing diverse data sets and historical financial trends, the platform offers proactive strategies tailored to individual needs, challenging the traditional financial advisory landscape. Through key insights, Harmsen details the importance of execution in business innovation and the value of turning curiosity into impactful ventures. This episode is a must-listen for entrepreneurs and investors interested in harnessing AI for strategic financial growth and understanding the future of investment advisory services. Key Takeaways: * Alexander Harmsen’s journey from working on AI systems for NASA to creating a democratized financial advisory tool with Portfolio Pilot highlights the power of technology in transforming industries. * Portfolio Pilot uses AI to offer unbiased financial advice by analyzing user portfolios and identifying optimization opportunities, democratizing access to hedge fund-level strategies. * AI's most significant contribution to finance is in personalization and proactive advice, a key point Harmsen emphasizes over mere computational tasks like data analysis. * Harmsen underscores the significance of coupling vision with tangible daily actions, a practice that has driven the success of both Iris Automation and Portfolio Pilot. * The episode dissects the financial advisor industry's landscape, illustrating the discrepancy between traditional services and what AI-driven platforms can offer. Resources: * Portfolio Pilot Website [https://www.portfoliopilot.com] * Alexander Harmsen on Twitter: @AlexHarm [https://twitter.com/AlexHarm] Embark on this insightful journey of innovation and financial strategy by diving into the full episode. Stay tuned for future episodes of Business Growth Talks, where we continue to explore the fascinating intersections of technology and entrepreneurship. Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this insightful episode of "Business Growth Talks," host Mark Hayward delves into the critical but often overlooked tool for small business success: KPIs, or Key Performance Indicators. In this discussion, Mark emphasizes the transformative power of KPIs, illustrating how they provide clarity, direction, and control for business leaders striving to make informed decisions. By understanding and effectively implementing KPIs, entrepreneurs can move beyond guesswork to drive focused growth and improve business outcomes. The episode unravels 15 practical truths about KPIs, beginning with the idea that without KPIs, business growth becomes purely speculative. Mark discusses various crucial metrics—such as revenue, profit margins, cost per customer, and retention rates—and how these indicators can serve as early warning systems for potential business pitfalls. He explains how high-growth founders often concentrate on three to five key metrics that align with their growth goals, allowing for effective prioritization and data-driven decision-making. Listeners are encouraged to make KPIs a central part of their strategic planning, thereby ensuring consistent progression and better resource allocation. Key Takeaways: * KPIs as Strategic Tools: Using KPIs shifts business growth from guesswork to strategic, measurable actions, enabling better awareness and control over business outcomes. * Prioritizing Key Metrics: Most successful businesses focus on a handful of essential KPIs such as profitability, customer acquisition cost, and retention rates to guide their decisions. * Early Warning Signals: KPIs offer early detection of potential issues like declining lead conversions, allowing for timely interventions before problems escalate. * Aligning Teams with KPIs: Whether working solo or with a team, aligning everyone’s efforts around key KPIs promotes accountability and ensures cohesive action toward growth targets. * KPIs Beyond Finances: Consider tracking non-financial metrics such as brand engagement and customer satisfaction to gain a holistic view of business health. Resources: * Visit Business Growth Talks [http://www.businessgrowthtalks.com] to sign up for Mark Hayward's newsletter for additional insights and behind-the-scenes content. For a comprehensive understanding of how KPIs can revolutionize your business strategy, listen to the full episode. Stay tuned to "Business Growth Talks" for more practical insights and expert advice to elevate your entrepreneurial journey. Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts