After Aston I... embraced the power of performance marketing

After Aston I... embraced the power of performance marketing

It’s the final episode of series 2 of the podcast! Geoff and Aimee are joined by Aston alumnus and global marketing leader, Kevin Alderson. We delve into the essence of performance marketing, explore the balance between data and intuition, and discuss the shift from corporate roles to running a consultancy. Kevin also shares valuable insights on building high-performing teams, the importance of commercial and data literacy, and the continuous learning necessary in the ever-evolving field of marketing. Don't miss this engaging and insightful conversation as we wrap up season two with a bang! Interested in saving 20% on postgraduate study? Find out more here: https://www.aston.ac.uk/postgraduate/progressing-postgraduate-study [https://www.aston.ac.uk/postgraduate/progressing-postgraduate-study] Honeybee Group: https://thehoneybeegroup.co.uk/ [https://thehoneybeegroup.co.uk/]

After Aston I... forged partnerships to give young people life-changing adventures

Aimee and Geoff kick off the New Year on the After Aston I… podcast with Dylan Carroll, Aston alumnus and Head of Partnerships at the Outward Bound Trust. Dylan reflects on his journey from Aston graduate to charity leader, and shares how the Outward Bound Trust helps young people build confidence, resilience and self-belief through life-changing outdoor adventures. The episode explores the power of fundraising, the long-term impact of these experiences, and the personal stories that drive Dylan’s passion for making a real difference. For more information about the work of the Outward Bound Trust, please visit: https://www.outwardbound.org.uk/ [https://www.outwardbound.org.uk/]

After Aston I... discovered the good and the bad of corporate boards

Geoff and Aimee are joined by alumnus Stephen Billingham, who discusses his journey through various leadership roles, including being an executive at multiple high-profile organizations and a chair in both corporate and charitable boards. He talks candidly about the good and the bad of corporate boards, including what makes a good one, and why sometimes personality clashes are inevitable. Stephen also reflects on the crucial role of the chair, and the evolving responsibilities of boards, especially in terms of sustainability and social responsibility.  View the digital Aston for Life magazine: https://aflmagazine.aston.ac.uk/ [https://aflmagazine.aston.ac.uk/]

After Aston I... explored the world of tech in the Big Apple

In this episode of 'After Aston I...' hosts Aimee Postle and Geoff Savage sit down with Dr. Krystle Burnett-Dunkley, a triple alumna who has carved an impressive path in the tech industry. Krystle discusses her journey from Birmingham to New York, her work at Hewlett Packard in leading strategic marketing campaigns, and her PhD research on sustainable leadership in the US tech industry. She delves into the fast-paced nature of the New York tech scene, the importance of staying informed in an ever-evolving field, and the potential of AI in marketing. Krystle also shares insights on her role as a mentor, the importance of balancing professional ambitions with personal joy, and the rich crossover between industry and academia.

After Aston I…produced a hit TV series for Netflix and YouTube

In this episode of the After Aston I... podcast, hosted by Aimee and Geoff, the spotlight is on Arese Ugwu, an Aston University alumna and renowned financial educator, author, and filmmaker. Arese shares her journey from studying Business Management at Aston to becoming a key figure empowering African millennial women with smart financial decisions. She talks about her struggles with personal finances and how they inspired her to create educational content, including articles, the bestselling book 'The Smart Money Woman,' and a hit Netflix series of the same name. Arese also discusses the entrepreneurial challenges of funding creative projects and her approach to merging business acumen with creative visions. Tune in for an inspiring discussion about financial empowerment, storytelling, and navigating the film industry. Don't forget to check out the links for where to watch 'The Smart Money Woman' series on YouTube, and for more information on Aston's 20% loyalty scholarship for postgraduate studies.   * https://www.youtube.com/@AzuwaStudios [https://www.youtube.com/@AzuwaStudios] * https://www.linkedin.com/in/arese-ugwu-272710a7/?originalSubdomain=ng [https://www.linkedin.com/in/arese-ugwu-272710a7/?originalSubdomain=ng] * https://www.aston.ac.uk/postgraduate/progressing-postgraduate-study [https://www.aston.ac.uk/postgraduate/progressing-postgraduate-study]