Agency Life

As the saying goes, “Culture eats strategy for breakfast.”  But what if you’re killing your culture without even realizing it? Cas Majid [https://www.linkedin.com/in/qasimmajid/], multiple-time agency founder & CEO of Wow Group [https://wow-group.co.uk/], an agency to agencies, found himself in a similar situation.  Realizing where one leadership habit was creating a nearly toxic work environment in his agency. In today’s conversation with Cas, you’ll hear: * The culture-killing habit that lead to lower team morale & less client satisfaction * The symptoms Cas recognized to spot the problem * How Cas was able to repair his agency’s culture  Other Resources Mentioned in Today’s Episode: The Ultimate Guide to Capacity Planning [https://www.teamwork.com/resource/capacity-planning-guide?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Connect with Logan on LinkedIn [https://linkedin.com/in/loganlyles] Connect with Cas on LinkedIn [https://www.linkedin.com/in/qasimmajid/] The ONLY 5 Things Agency Owners Should Be Doing [https://www.teamwork.com/agencylife/podcast/the-only-5-things-agency-owners-should-be-doing?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] w/ Jason Swenk Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube [https://www.youtube.com/playlist?list=PLAN4i3TBOs8VpRX-sLAcevbokHx3lXhv7] Have a question about today's topic? Text it to us here! [https://www.buzzsprout.com/twilio/text_messages/274687/open_sms] Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife [https://www.teamwork.com/agencylife?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod]. This podcast is brought to you by Teamwork.com [https://www.teamwork.com/?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod].

AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year.  But there’s an opportunity that most agencies are likely overlooking. That’s according to today’s guest, Richard Banfield [https://www.linkedin.com/in/richardbanfield/]. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor.  He was the co-founder of Acceleration, which was purchased by WPP several years back. In today’s conversation with Richard, you’ll hear: * How the relevancy & appropriate role of agencies has changed in recent years * The 2 ways agencies can help clients with AI adoption * An analogy that will change how you view your agency’s value Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning [https://www.teamwork.com/resource/capacity-planning-guide?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Meet The Client [https://www.teamwork.com/the-client?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Connect with Logan on LinkedIn [https://linkedin.com/in/loganlyles] Connect with Richard on LinkedIn [https://www.linkedin.com/in/richardbanfield/] Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube [https://www.youtube.com/playlist?list=PLAN4i3TBOs8VpRX-sLAcevbokHx3lXhv7] Have a question about today's topic? Text it to us here! [https://www.buzzsprout.com/twilio/text_messages/274687/open_sms] Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife [https://www.teamwork.com/agencylife?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod]. This podcast is brought to you by Teamwork.com [https://www.teamwork.com/?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod].

Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears.  As today’s guest, Tom Martin [https://www.linkedin.com/in/tommartinjr/] explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it. Tom fell into business development during his early days of business development and now as the founder of Converse Digital [https://conversedigital.com/], he helps agencies of all sizes turn conversations into new clients. In today’s episode, you’ll learn: * The common mistakes you’re probably making in pitch meetings that could easily be avoided * Researched-based advice for nailing both the design & delivery of your pitch decks * A pitch meeting example you can steal to wow your potential clients Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning [https://www.teamwork.com/resource/capacity-planning-guide?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Meet The Client [https://www.teamwork.com/the-client?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com How to Create More Memorable Sales & Marketing Decks [https://conversedigital.com/social-selling-sales-training-posts/creating-more-effective-presentations], from Converse Digital  Connect with our host, Logan on LinkedIn [https://www.linkedin.com/in/tommartinjr/] Connect with our guest, Tom on LinkedIn [https://www.linkedin.com/in/tommartinjr/] Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube [https://www.youtube.com/playlist?list=PLAN4i3TBOs8VpRX-sLAcevbokHx3lXhv7] Have a question about today's topic? Text it to us here! [https://www.buzzsprout.com/twilio/text_messages/274687/open_sms] Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife [https://www.teamwork.com/agencylife?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod]. This podcast is brought to you by Teamwork.com [https://www.teamwork.com/?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod].

There’s a role in your agency that has a bigger impact on your bottom line than you realize.  Project Managers are often thought to “just” deliver client projects on time, on scope and on budget. But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability. Galen Low [https://www.linkedin.com/in/galen-low-digital-transformation-advisor/], Co-Founder of The Digital Project Manager [https://thedigitalprojectmanager.com/], has led numerous agency teams–with time spent on everything from project management to business development to account management.  And all those experiences, and now having managed a huge community of project management professionals, has led him to see the true impact PMs can have on agency profits…and how you can maximize that impact. In today’s conversation with Galen, you’ll hear: * How to increase your PMs impact on profitability * The 2 most important skills your PMs need to develop (& how to help them level up) * How to assess PM talent in an AI-Driven world * A  strange question that might just help you identify the right PM in your next hiring process Other Resources Mentioned in Today’s Episode: The Ultimate Guide to Capacity Planning [https://www.teamwork.com/resource/capacity-planning-guide?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Meet The Client [https://www.teamwork.com/the-client?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Subscribe to The AI-Driven Marketer [https://aidrivenmarketer.com/] Connect with Logan on LinkedIn [https://linkedin.com/in/loganlyles] Connect with Galen on LinkedIn [https://www.linkedin.com/in/galen-low-digital-transformation-advisor/] Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube [https://www.youtube.com/playlist?list=PLAN4i3TBOs8VpRX-sLAcevbokHx3lXhv7] Have a question about today's topic? Text it to us here! [https://www.buzzsprout.com/twilio/text_messages/274687/open_sms] Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife [https://www.teamwork.com/agencylife?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod]. This podcast is brought to you by Teamwork.com [https://www.teamwork.com/?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod].

They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency. How did Sean Sweet [https://www.linkedin.com/in/slsweet/] and his team at Blend Marketing [https://www.blendb2b.com/] achieve all that from one year to the next? They made a hard decision that most agencies avoid.  One that you might think would limit your agencies growth and ability to win new clients. In today’s conversation, you’ll learn: * The decision this agency made that helped them avoid a financial hole of nearly £500K * The 2 operations habits they used to avoid an even worse situation * How to manage team communication when times are tough in your agency Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning [https://www.teamwork.com/resource/capacity-planning-guide?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Meet The Client [https://www.teamwork.com/the-client?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] by Teamwork.com Connect with our host, Logan on LinkedIn [https://linkedin.com/in/loganlyles] Connect with our guest, Sean on LinkedIn [https://www.linkedin.com/in/slsweet/] The Lead Magnet that Pays for Itself [https://www.teamwork.com/agencylife/podcast/the-lead-magnet-that-pays-for-itself?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] w/ Chris DuBois 5 Steps to Better Change Management for Agencies [https://www.teamwork.com/agencylife/podcast/5-steps-to-better-change-management-for-agencies?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod] w/ Rob Sayles Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube [https://www.youtube.com/playlist?list=PLAN4i3TBOs8VpRX-sLAcevbokHx3lXhv7] Have a question about today's topic? Text it to us here! [https://www.buzzsprout.com/twilio/text_messages/274687/open_sms] Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife [https://www.teamwork.com/agencylife?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod]. This podcast is brought to you by Teamwork.com [https://www.teamwork.com/?utm_medium=social&utm_source=podcast&utm_campaign=agency-life&utm_content=agency-life-pod].