Why Creator Marketing Continues to Win

Why Creator Marketing Continues to Win

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Alessandro Bogliari, CEO of The Influencer Marketing Factory, to discuss his journey from Milan to building a global influencer marketing agency in New York. Alessandro shares insights into the evolution of influencer marketing, the growing impact of AI on the creator economy, and how brands can stay culturally relevant in a rapidly changing digital landscape. He also opens up about entrepreneurship, scaling a business, and the mindset needed to stay creative and adaptable in today’s industry. The conversation dives into creator trends, campaign strategy, and where influencer marketing is headed next—plus valuable advice for entrepreneurs and marketers looking to grow in the creator economy. Tune in for an insightful conversation on creators, AI, and the future of marketing. 🎙️

How Brands Drive Cultural Impact Through Creators

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Glenn Ginsburg, President of QYOU Media, to explore his journey from traditional media and entertainment to becoming a leader in creator and influencer marketing. Glenn shares how brands can move beyond traditional advertising by leveraging creators, social platforms, and cultural relevance to build campaigns that truly connect with audiences. From his early days at Marvel, Comedy Central, and Disney to leading creator-driven strategies for major global brands, Glenn offers insights into the evolution of social media marketing and where the industry is headed next. The conversation also dives into campaign strategy, measuring impact in creator marketing, the growing role of AI and data in the industry, and how brands can stay authentic while scaling their reach. Tune in for an insightful discussion on creators, culture, and the future of marketing. 🎙️

From Film to Agency: Dan Portrait on Immersive Experiences

🎧 In this episode of the podcast, host Justin Levinson sits down with Dan Portrait, Founder & CEO of Kamp Grizzly, to explore his journey from digital cinema to building a creative agency known for immersive storytelling. Dan shares how Kamp Grizzly evolved over time, shaped in part by Portland’s unique culture and creative energy. He offers his perspective on crafting standout work, the role of environment in creativity, and how experiences—not just content—drive deeper audience connection. The conversation also dives into the growing role of AI in creative workflows, how it’s influencing the future of storytelling, and where human creativity still leads. Plus, a more personal look at music, family, and the influences behind his approach. Tune in for a thoughtful discussion on creativity, culture, and the future of storytelling. 🎙️

Building Culture, Leading Change: Amy Baril’s Agency Playbook

🎧 In this episode of the podcast, host Justin Levinson sits down with Amy Baril, CEO of Two Tango Collaborative, to explore her journey from media into agency leadership and the experiences that shaped her path. Amy shares her perspective on building a strong agency culture, adapting to an ever-evolving marketing landscape, and what it takes to lead with clarity and purpose. She dives into the importance of human-centered marketing, meaningful community engagement, and how authentic connections drive long-term success. The conversation also touches on navigating industry change, balancing technology with authenticity, and how leaders can stay grounded while embracing innovation. Tune in for a thoughtful discussion on leadership, culture, and the future of modern marketing. 🎙️

Navigating the New Age of Marketing with Ryan Bitzer

🎧 In this episode of the podcast, host Justin Levinson sits down with Ryan Bitzer, CEO of Digital Media Management, to explore his journey from social media novice to leading a full-service digital agency. Ryan shares how his early experiences in social media shaped his path, offering insights into the evolution of digital strategy and what it takes to scale impactful campaigns today. He dives into the power of talent activation, the role of creators and fandoms, and how these elements drive modern marketing success. The conversation also touches on remote team collaboration, the changing dynamics of agency work, and how AI and emerging technologies are transforming the social media landscape. Tune in for a forward-looking discussion on leadership, innovation, and the future of digital marketing. 🎙️