Aging With Power
In this episode, Bill sits down with Janis Baldwin — founder of Pure Pleasure and a woman who has never been afraid to take a risk when it matters. Seventeen years ago, as a single mom, Janis ignored the "absolutely not" from her financial advisors, teamed up with her daughter Amy, and opened a bright, shame‑free adult store in downtown Santa Cruz at a time when most shops in that category were anything but welcoming. What started as a bold leap became a thriving business that she later transformed into a successful online presence at PurePleasureShop.com. Janis talks candidly about how growing up in a male‑dominated family shaped her independence, her philosophy that all sex is good as long as it's consensual, and yes — she even answers the question everyone wonders about: does she test the toys she sells?Beyond the business, Janis is all about connection. When midlife dating felt like a comedy of errors, she created a meetup group for single women over 50 looking for Mr. Right. Honest, funny, and refreshingly real, Janis reminds us that reinvention doesn't have an age limit and that building community can be just as powerful as building a business. Tune in for a conversation that's equal parts insightful, surprising, and delightfully human.
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