Meet Edna: Getting Beyond Personas & Letting Customers Surprise You

Making AI Work Without the Fear Factor

In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.

AI Can Generate Anything. Taste Is the Real Competitive Advantage

On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters. Nick explains how Mādin uses AI as a creative collaborator rather than a creative director, accelerating ideation, testing, and execution while doubling down on the human elements machines still can’t replicate: taste, empathy, judgment, and cultural intuition. The conversation explores how AI is collapsing the gap between instinct and proof of concept, why the future of agencies belongs to smaller high-taste teams instead of bloated organizations, and how brands can avoid drowning in “AI-generated sameness.” Nick also shares why Rick Rubin’s philosophy on creativity has become required reading inside Mādin, how AI is democratizing high-level creative production for startups, and why strategy and storytelling are becoming more important — not less — in the age of generative media.

Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster

In this episode of AI: Machine Made Learning, Leslie Walsh, GM & Head of Strategy at RYA, joins the show to talk about why speed alone is not the goal in an AI-driven world. From the risk of “AI slop” to the importance of human taste, cultural nuance, and proprietary data, Leslie breaks down how marketers can use AI to elevate creative—not dilute it. The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.

Meet Edna: Getting Beyond Personas & Letting Customers Surprise You

On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences. We get into the “Meet Edna” campaign, the role AI plays in the creative process, and why transparency—and a strong human point of view—still matter more than ever.

Not Your Granddad’s MMM: AI, Creativity, and What Comes Next

On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter.