Grip. Rip. Chewy. Alex Horncliff on American Barbell’s Hardest-Hitting Bars

All About the Barbell Part Two

Part two of our bar series goes inside the engineering behind the barbell. This episode breaks down bar materials, bearings, finishes, and performance details, including why hard chrome remains the gold standard and how Phil pioneered the first hard chrome bar in 1998. We explore how these design choices impact durability, spin, feel, and long-term performance, and why quality construction matters just as much as training itself.

All About the Barbell

In this episode, we dive deep into the barbell; its history, evolution, and why not all barbells are created equal. From the origins of early strength equipment to the modern designs used in today’s gyms, we break down the different types of barbells, including the key differences between men’s and women’s bars, specialty bars, and how specific bars are designed to support different athletes, lifts, and training styles. Whether you’re a seasoned lifter, a coach, or someone who’s simply curious about the equipment you train with, this episode offers a behind-the-scenes look at the tool that defines strength training; and how choosing the right barbell can make all the difference.

The Human Behind the Athlete

In this episode of American Barbell Unleashed, Sergio Oliva Jr. and Brittany Diamond strip the title of “athlete” down to the human underneath - what it really takes to survive, grow, and stay grounded in an industry that asks everything of your body and your mind. They talk candidly about the pressure to perform, the vulnerability of constantly showing up under scrutiny, and the purpose required to sustain life in bodybuilding. The conversation touches on cultivating meaningful relationships, the importance of secure, supportive partnerships, and how love and balance are essential in an all-consuming industry. They also dive into training - why individualized form matters, why no two bodies should follow the same plan, and how listening to your own body is key to longevity. Along the way, they reflect on how American Barbell and Phil’s athlete-first approach, customizing equipment and truly listening, has supported their careers and personal needs.

The Weight Beneath the Weight ft. Sergio Oliva Jr. & Kyron Holden

In this episode of American Barbell Unleashed, bodybuilding heavyweights Sergio Oliva Jr. and Kyron Holden unpack the weight you can’t see—the pressure, the demons, and the search for something deeper than trophies and follower counts. They talk about growing up in a legacy of iron, chasing the high of bodybuilding without the shortcuts, and what happens when the thing you love turns into a job. Kyron breaks down how yoga and mindful breathing rewired his mindset, while Sergio opens up about wanting the endorphin rush of training without losing himself in the process. Along the way, they reflect on Phil Patti, the guy on the other side of the industry—obsessed with building equipment like high-end sports cars—proving that passion can live in iron, in movement, or in the mind. This is a conversation about muscle, ego, energy, and what you do when your worth has been tied to a number for too long.

Grip. Rip. Chewy. Alex Horncliff on American Barbell’s Hardest-Hitting Bars

Phil sits down with pro bodybuilder Alex Horncliff to talk about the only bar he cares to touch twice a week: the American Barbell Chewy Bar. From smashing PRs to walking into the Olympia just to tell us how hard this bar goes, Alex breaks down why Chewy changed his training. Phil dives deep into the details most lifters overlook, knurling, whip, feel, and build, so you’ll finally understand what you’re really buying when you buy a barbell, and why serious lifters keep reaching for American Barbell.