UGC isn't dead. It's more alive than ever.

Nicole Says Goodbye

Yes, it's true. Nicole has some sad news. Normally she writes these show notes, so I don't really know what to say. Just listen as she talks about her new journey and we discuss what the future of Approved looks like. Thank you to all of our listeners, friends, and family for listening. We love and appreciate you all! LOVE YA X

Special Guest: Shelley Friesen Founder and Director of Melbourne Social Co

On today's episode we finally interview our boss, mother, founder and director - Shelley Friesen. We discussed: - How she started the agency - Advice for anyone wanting to start their own agency - Navigating COVID and difficult moments as a business owner - Building company culture - Balancing motherhood and business We think you will really love this episode and learn so much from it! It's literally almost 6pm so I am going to post this right now and you can have one week off not being forced to follow us on socials!!!!

UGC isn't dead. It's more alive than ever.

Welcome back Approvers!! It's almost 5pm and I my brain isn't working so let's get right into it. In today's episode, we are talking all things UGC - why it is crucial in any social media strategy as well as our top tips on how you can become a UGC creator. We discuss: * UGC creation / video producer roles what are they and how do these roles differ? * Why tUGC and video producers are important in the industry and how there is a huge gap in the market for them - demand is high so get in now! * How you can become a UGC creator, plus our top tips on how to enter the industry YOU KNOW THE DRILL FOLLOW US AND GIVE US FIVE STARS OR ELSE ITS REALLY NOT THAT HARD TO DO.

How to slay at public speaking + we are speaking at the Social Summit 2025!

Welcome to 2025, besties! After a much-needed break, we’re back, refreshed, and ready to take on the year. First up on our calendar: we’re speaking at the Social Summit on February 6 at Rydges Hotel Melbourne! The Social Summit is the event to connect, create, and collaborate IRL with industry leaders at the crossroads of content and commerce. Mark your calendars because we’ll be speaking about Content That Connects: Strategies for UGC and EGC Success at 12:15pm. Grab your tickets now for a slay day packed with amazing speakers, inspo, and networking vibes. To book tickets, click here [https://www.trybooking.com/events/landing/1280643] and use our code “MSGGUEST” for 30% off! In the spirit of being panel pros, we’ve put together our ultimate guide to public speaking, featuring: * Overcoming the fear of speaking in front of a crowd * Actionable tips for owning the stage like a queen * Our personal “oh-no-I’m-nervous” stories (and how we turned them into wins) Public speaking is a skill, and practice makes perfect. So channel your inner diva, hit those power poses, and let’s work on becoming the speaker everyone wants to listen to. Now, real talk: if you’re not following us, giving us five stars, and telling everyone you know about us...well, sorry to say, but confident public speaking might not be in the cards for you. That’s just science. And if you’re not following us on TikTok [https://www.tiktok.com/@approvedpodcast?lang=en] and Instagram [https://www.instagram.com/approvedpodcast/reels/]? Legend has it you might lose your voice entirely. Womp womp.

What we learnt in 2024: social media manager edition

OKAY LOOK I WAS ON HOLIDAYS AND I CAME BACK LAST WEEK AND IT TOOK ME A MINUTE TO GET INTO ROUTINE OKAY, SO DON'T BE MAD THAT THIS BEING POSTED LATE!!! On today's episode we discussed what we learnt in 2024, such as: - How we developed our confidence in general - How we grew as social media managers - Learning to ask for help - Feeling confident in backing our ideas - How to use data to inform your content 2024 was a huge year for us professionally, as well as a huge year for Melbourne Social Co! We worked with amazing clients, moved offices and grew our team. We cannot wait to see what happens this year! We are so thankful to everyone who listens and supports to Approved. The listeners are the reason we do this - so thank you for sticking around and listening to us every fortnight!! As always, please follow us on TikTok [https://www.tiktok.com/@approvedpodcast?lang=en] and Instagram [https://www.instagram.com/approvedpodcast/] and make sure you hit follow wherever you get your podcasts so we can move up the charts and make more content for you. It also means you won't have all your teeth drop out on a random Wednesday at 11am! X