How Publishers Turn Readers Into Members — With Madeleine White

Why Media Can’t Ignore AI — And Why AI Needs Real Journalism With Brooke Hartley Moy

Brooke Hartley Moy, CEO of InFactory AI, unpacks the rapidly changing relationship between artificial intelligence and the media industry. She brings rare perspective from across Silicon Valley and publishing, having worked at Google and Slack before co-founding an AI infrastructure company focused on helping publishers navigate the AI era. We discuss: * Why AI companies increasingly depend on human-generated journalism * How search and social platforms captured most of the value in media * Why publishers are being pushed to think like data businesses * The trust gap between newsrooms and tech companies * Hallucinations, misinformation, and model decay * Why waiting for regulation is not a strategy * What happens if media companies do nothing Subscribe to the podcast or our YT channel for biweekly episodes. If you enjoy please leave a rating/comment/share with a friend, it helps us out big time!

How Publishers Turn Readers Into Members — With Madeleine White

Madeleine White from The Audiencers and Poool unpacks how publishers build sustainable reader revenue. Recorded live in Paris, this conversation explores how media companies move audiences from casual readers to loyal members and subscribers. We discuss: * How paywalls actually work * Freemium, metered, and dynamic models * Why most readers never convert * Membership vs subscriptions * Community-driven journalism * Retention vs acquisition * Balancing public interest with revenue * When to automate — and when not to Madeleine shares real-world examples from publishers including The Guardian, Financial Times, The New York Times, Le Monde, El País, and Daily Maverick. Subscribe to the podcast or our YT channel for biweekly episodes. If you enjoy please leave a rating/comment/share with a friend, it helps us out big time!

Marcela Kunova on Propaganda, Broken Trust, Rebuilding Credible Reporting & More

In this episode of Around the Bloc, we’re joined by journalist and editor Marcela Kunova to discuss the growing crisis of trust in media. We talk about: * Why public trust in journalism is collapsing * Media ownership and political influence * How algorithms fragment reality * The dangers of activism and propaganda * Low journalist pay and industry pressure * How to rebuild pride and credibility in reporting * Whether journalism can survive financially From Slovakia to the UK, Marcela explains how democracy, media freedom, and business models shape what we read — and what we believe. 🎙️ A deep dive into journalism, media ethics, and the future of news.

Styli Charalambous on Why Paywalls Don’t Work for Public-Interest Reporting & How Newsrooms Thrive Despite Corruption and Funding Crises

How do you build a serious newsroom in one of the hardest media environments in the world? In this episode we speak with the Daily Maverick's Styli Charalambous about building a public-interest journalism organization from a five-person startup into a 100+ person newsroom — while navigating political corruption, market collapse, and constant financial pressure. The conversation explores what it takes to sustain investigative journalism in South Africa, where democratic institutions were under threat and media economics were rapidly deteriorating. We discuss how Daily Maverick survived political turbulence, industry disruption, and repeated funding crises — and why purpose, strategy, and community became central to their survival. Topics include: * Growing a newsroom during political and economic instability * Why journalism should be treated as a public good * How the Gupta Leaks changed South African politics * Building a voluntary membership model at scale * Designing journalism for real-world impact * Fighting misinformation in a broken information system * Why paywalls don’t work for public-interest reporting * The limits of “better business models” in weak markets * Why market context matters more than management skill We also explore how Daily Maverick built a powerful reader community that contributes expertise, resources, and long-term support — creating a sustainable alternative to traditional media funding. Subscribe to the podcast or our YT channel for biweekly episodes. If you enjoy please leave a rating/comment/share with a friend, it helps us out big time!

James Hewes on What Jeff Bezos is Missing in Media, The Sector of Publishing that's Dying & More

Publishers Stopped Being Media Businesses But Most Still Haven’t Noticed. What business are the in now?  Listen to find out. Ep. 2 of Around the Bloc, with James Hewes, publishing and media veteran. In this episode we discuss: – Why publishers don’t really run “media businesses” any more – they run audience businesses, and what breaks when you ignore that – How smaller, specialist niche media brands can out-earn much bigger players by owning a niche audience instead of chasing every news cycle – Why “print is dead” became lazy shorthand for avoiding hard product, pricing, and positioning decisions – What the Washington Post and Jeff Bezos story tells us about media strategy, newsroom culture, and business model risk – Why The Sun still can’t sell in Liverpool decades after Hillsborough, and what happens when a community decides your brand is finished – How AI, copyright, neighbouring rights, and slow enforcement are reshaping the relationship between publishers, platforms, and tech companies This is the kind of conversation I have biweekly. From the weird to the wonderful with the experts. James is Former FIPP CEO, ex-BBC Magazines, Gulf News, The Art Newspaper, now running Soho Consulting.  James has spent decades inside the media machine, working on subscription growth, audience strategy, magazine publishing, newspaper publishing, B2B media, and digital transformation for publishers. https://www.sohoconsult.co.uk/ Subscribe for full episodes every other Friday. --- Writers' Bloc protects and monetises your content. See where your work shows up online in places it's not supposed to, or without proper credit or payment. Writers' Bloc prevents that from happening, and makes it super simple for anyone to use your work for themselves, ensuring you get the proper credit and, most importantly, get paid. https://writersbloc.eu/click-protect-earn/