Around the Ladder
In this episode of Around the Ladder, Erika Steinberg speaks with Caitlin Harrison, founder of Firmly Studio, about what it means to build a career without a traditional ladder. Caitlin shares how her path through small design companies, print publications, and digital work led her to launch her own business in 2020. What began as a leap during an unstable season turned into a clearer vision for the type of work she wanted to do and the clients she wanted to serve. Together, Erika and Caitlin explore: * What it means to build a career when no clear ladder exists. * How the pandemic and family life shaped Caitlin’s decision to go out on her own. * Why niching down brought clarity to her business. * What many law firms misunderstand about websites and online marketing. * How simple, trust-building design helps convert visitors into clients. * The role of networking, relationships, and flexibility in growing a small business. * How Caitlin now defines success through freedom, family, and meaningful client work. Caitlin also shares how her business has evolved from general design work into a focused service for solo and small law firms, while still offering branding, print design, and website care plans. Connect With Caitlin * Website: Caitlin Harrison Creative [https://caitlinharrisoncreative.com/] * Tour link: Firmly Studio Tour [https://firmlystudio.com/tour/] * LinkedIn: Caitlin Harrison [https://www.linkedin.com/in/harrisoncaitlin/] * Instagram: Caitlin Harrison Creative [https://www.instagram.com/caitlinharrisoncreative]
37 episodios
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