As Discussed...
In this episode of As Discussed..., I'm joined by Dart Lindsley - founder of 11Fold, host of the Work for Humans podcast, and former head of business architecture for HR at Cisco Systems - to dig into the idea of work as a product. Dart's core argument: companies have spent a century misclassifying their workforce. Employees fit the definition of customers, people who choose every day whether to keep buying the product called "your job." That reframe rearranges almost everything downstream - recruitment, onboarding, what managers do, how work gets allocated, and what good performance even means. What we covered: * The category error at the root of modern management, and why scientific management's framing of people as factors of production still shapes practice today * How employees fit the definition of customers in a multi-sided business, and the route Dart took to that model through business architecture work at Cisco * The limits of autonomy, mastery, and purpose as a design framework, and what Dart found after asking thousands of people what job they hire their work to do * Negative transformation - the ways work changes us into people we don't want to be - and why that belongs on the cost side of the ledger * What it looks like when teams co-design their own work, including the four-dimensional bubble chart Dart uses to reallocate tasks based on what each person finds rewarding * Managers as brokers optimizing flow between two customers, the paying customer and the working customer * Common pushback on the model: does it scale, is it anti-capitalist, and why bother if the existing system seems to work * Plus a short detour into the night Dart climbed the Golden Gate Bridge People referenced * Dart Lindsley - founder of 11Fold, host of Work for Humans * Edward Deci and Richard Ryan - self-determination theory * Clayton Christensen and Bobby Moesta - Jobs to Be Done framework * Joe Pine - experience and transformation economies * Daniel Pink - autonomy, mastery, purpose * Alfie Kohn - critique of behaviorist management ("pop behaviorism") * Antonio Damasio - on emotion and reason in decision-making * Jeffrey Pfeffer and Robert Sutton - the knowing-doing gap * Ricardo Semler - Semco's participative model * Bart Houlahan - co-founder of B Lab, partner at Irrational Capital * Sandra Loughlin - EPAM, on data architecture and AI * Semmelweis, Pasteur, Koch, Lister - the germ theory paradigm shift, used as analogy for how slowly new management ideas spread Books * Self-Determination Theory: Basic Psychological Needs in Motivation, Development, and Wellness - Richard Ryan and Edward Deci * The Transformation Economy - Joe Pine * Descartes' Error - Antonio Damasio * The Knowing-Doing Gap - Jeffrey Pfeffer and Robert Sutton * Drive - Daniel Pink * Punished by Rewards - Alfie Kohn Podcasts and websites * Work for Humans - Dart's podcast, 190+ episodes * 11fold.com [http://11fold.com] - 11Fold's site, including a curated Discord community and an AI search across the Work for Humans back catalogue * PX Espresso - Luke O'Mahoney's podcast, where Dart appears as a guest * Irrational Capital - the ETF Dart references that tracks how employees feel about work at the companies they invest in * AeroPress - the world's best coffee maker * Connect with Dart on LinkedIn
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