Archive #20: Leading marketing across continents - Coca-Cola's first Asian Global Services head With Steven Yung

Archive #21: The end of cheap China - Shaun Rein on market research and growth

In this archive episode from 2022, Leonardo speaks with Shaun Rein [https://www.linkedin.com/in/shaunrein/], Founder and Managing Director of the China Market Research Group (CMR), the world's leading strategic market intelligence firm focused on China. Shaun works with boards, billionaires, heads of state, CEOs, and senior executives of Fortune 500 companies and leading Chinese firms, as well as private equity and hedge funds, to develop their China growth, political, and investment strategies. An acclaimed author of international bestsellers including "The War for China's Wallet: Profiting from the New World Order," "The End of Cheap China," and "The End of Copycat China," Shaun brings deep expertise in China's evolving market dynamics and strategic positioning. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠⁠⁠ [https://subscribepage.io/QOzqW0]for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

Archive #20: Leading marketing across continents - Coca-Cola's first Asian Global Services head With Steven Yung

In this archive episode from 2022, Leonardo speaks with Steven Yung [https://www.linkedin.com/in/steven-yung-%E6%88%8E%E5%AD%90%E6%B1%9F-a38b7732/], the first Asian to lead Global Marketing Services at The Coca-Cola Company's Atlanta headquarters. In this role, Steven managed partnerships across 200 countries worldwide and collaborated with world-class external partners including the Olympics, NBA, Disney, NFL, and McDonald's. He discusses his extensive experience leading multinational and local companies across Asia and the U.S.A., offering insights into global marketing strategy, cross-cultural leadership, and the complexities of scaling brand partnerships across continents. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠⁠ [https://subscribepage.io/QOzqW0]for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

Archive #19: Legal risk in China - what international businesses need to know With Art Dicker

In this archive episode from 2022, co-host Audrey speaks with Art Dicker [https://www.linkedin.com/in/art-dicker/], senior lawyer at R&P China Lawyers, a full-service PRC law firm serving international businesses. With 15 years of on-the-ground experience in China advising technology, manufacturing, and consumer companies, Art discusses investment structuring, legal risk management, and the practical challenges international headquarters face when operating in the Chinese market. Drawing on his background as Asia Pacific General Counsel at Cadence Design Systems for six years, Art offers deep insights into the cultural gaps and operational complexities that define legal risk in China. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠⁠ [https://subscribepage.io/QOzqW0]for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

Archive #18: From real estate to luxury - PR strategy for China With Sally Maier-Yip

In this archive episode from 2022, Leonardo speaks with Sally Maier-Yip [https://www.linkedin.com/in/sallymaier/], founder and managing director of 11K Consulting, the UK's leading China luxury PR boutique. Sally is a trusted advisor and thought leader dedicated to helping businesses fulfill their China ambitions in high-end sectors including real estate, interior design, architecture, and luxury goods. She discusses market entry strategy, brand positioning, and the unique challenges of building Western brands in China's competitive luxury landscape. Beyond her work, Sally mentors young Chinese business leaders and students across China and the UK. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠⁠ [https://subscribepage.io/QOzqW0]for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.

Archive #17: Strategy in the skies. Aerospace and electric vehicles in the PRC With Julien Moll

In this archive episode from 2021, Leonardo speaks with Julien Moll [https://www.linkedin.com/in/julien-moll/], General Manager in the aerospace industry with over 15 years of experience since 2005. Julien discusses his strategic work developing the aerospace and fuel cell electric vehicle markets in China, navigating the complexities of scaling international operations in emerging sectors, and the leadership approach required to build market presence in one of the world's most competitive and rapidly evolving industries. From the Asia with Leonardo Archive — 21 essential episodes on Asia, originally recorded between 2020 and 2025 on The International Business Podcast. Join the ⁠⁠⁠Asia with Leonardo newsletter ⁠⁠⁠ [https://subscribepage.io/QOzqW0]for cross-cultural business insights for foreigners navigating Asia in study, careers, and business.