Key Trends Defining SAP Sapphire & ASUG Annual Conference 2026

SAP Chief Customer Officer Thomas Saueressig Reflects on SAP's API Policy, Autonomous Enterprise Vision, and Recent Acquisitions

Send us Fan Mail [https://www.buzzsprout.com/2307117/fan_mail/new] This week on ASUG Talks, SAP's chief customer officer joins the podcast, giving vital context to many of the announcements at SAP Sapphire & ASUG Annual Conference along with SAP's new API policy.  Key Insights * Context into SAP's API and ODP RFC Policies  * The impact of SAP's newest acquisitions * How SAP is helping its customer base prepare for its vision of the "Autonomous Enterprise" Related Content * Read highlights from the SAP executive Q&As given to the media and analysts at SAP Sapphire & ASUG Annual Conference [https://www.asug.com/insights/api-policies-platform-bets-and-pricing-models-sap-executives-face-the-press-at-sap-sapphire-asug-annual-conference] * Register for an ASUG Community Conversation on June 11 where we'll break down the key announcements from SAP Sapphire & ASUG Annual Conference--and how they impact customers' SAP investments [https://www.asug.com/events/sap-sapphire-asug-annual-conference-highlights-ai-roadmaps-and-whats-next]

Inside the 2026 SAP Sapphire & ASUG Annual Conference News and Announcements

Send us Fan Mail [https://www.buzzsprout.com/2307117/fan_mail/new] In Orlando last week at SAP Sapphire & ASUG Annual Conference, SAP announced a new, AI-focused vision for its customer base. This week on ASUG Talks, Jim Lichtenwalter, Senior Podcast Producer and ASUG Talks Host, is joined by Isaac Feldberg, ASUG Senior Editor, to break down the event's announcements and put them in context for ASUG members.  Key Insights  * What the new vision of the Autonomous Enterprise means SAP customers and their IT investments  * Our thoughts on SAP's decision to enable Joule agents and assistants for SAP ECC and hybrid SAP S/4HANA customers who have purchased RISE or GROW with SAP * More details around the updated SAP API policy Related Insights  * Read ASUG's deep dive into the conference's full list of announcements and news [https://www.asug.com/insights/sap-sapphire-sap-unveils-business-ai-platform-to-advance-the-autonomous-enterprise] * Learn more about the SAP API policy and its effects on customers  [https://www.asug.com/insights/saps-updated-api-policy-and-odp-rfc-enforcement-what-asug-members-need-to-know-now]

Key Trends Defining SAP Sapphire & ASUG Annual Conference 2026

Send us Fan Mail [https://www.buzzsprout.com/2307117/fan_mail/new] With SAP Sapphire & ASUG Annual Conference upon us, we dive into some of the key themes and announcements that are sure to be present at the event. This week on ASUG Talks, we'll not only touch on some vital SAP themes, but we'll also take a look at some recent ASUG content centered on those topics, and hear from SAP leaders.  Key Takeaways * Details about the new SAP API policy update  * How agentic AI is reshaping the SAP ecosystem  * Learn about the state of digital transformations in the ASUG community  Related Insights * Learn more about the updated SAP API policy [https://www.asug.com/insights/saps-updated-api-policy-and-odp-rfc-enforcement-what-asug-members-need-to-know-now] * Download the ASUG Research report "Navigating AI in SAP Landscapes: Adoption, Execution, and Value" [https://www.asug.com/insights/navigating-ai-in-sap-landscapes-adoption-execution-and-value] * Read about SAP's plans to acquire Dremio and Prior Labs [https://www.asug.com/insights/sap-to-acquire-dremio-and-prior-labs-bolstering-tabular-data-and-ai-capabilities] * Listen to ASUG Talks cover how agentic AI is reshaping enterprise architecture [https://www.buzzsprout.com/2307117/episodes/19027635] * Learn about how SAP is using agentic AI to improve its support offerings [https://www.buzzsprout.com/2307117/episodes/19105518] * Read about SAP's agentic AI strategy for commerce  [https://www.asug.com/insights/from-discovery-to-execution-inside-saps-agentic-ai-strategy-for-commerce] * Download the 2026 ASUG Pulse of the SAP Customer Research [https://www.asug.com/insights/asug-research-2026-pulse-of-the-sap-customer-research] * Read about King Arthur Baking's S/4 journey [https://www.asug.com/insights/how-king-arthur-baking-brought-its-people-and-over-two-centuries-of-tradition-into-sap-s-4hana] * Listen to how HP approached its S/4 migration  [https://www.buzzsprout.com/2307117/episodes/18741922-lessons-from-hp-s-sap-s-4hana-migration-journey.mp3?download=true]

How Agentic AI Enables More Predictive and Preventative SAP Support

Send us Fan Mail [https://www.buzzsprout.com/2307117/fan_mail/new] This week on ASUG Talks, we learn how SAP is evolving its support options, leveraging agentic AI to ensure support is predictive and preventative. This approach further enables customers as they seek to maintain organizational flexibility and contend with ever-changing business dynamics and socioeconomic disruptions.  Key Insights * SAP's support focuses in 2026 * Specific examples of how agentic AI is spurring support innovation  * Customer benefits stemming from agentic AI imbued SAP support  Related Insights * Read how Daimler Truck North America leveraged SAP Commerce Cloud to spur a 33% year-over-year in revenue increase  [https://www.asug.com/insights/at-daimler-truck-north-america-driving-e-commerce-transformation-with-sap-commerce-cloud] * Register for the ASUG Pre-Conference Seminars on May 11 to kick-start your week at SAP Sapphire & ASUG Annual Conference [https://www.asug.com/sap-sapphire-asug-annual-conference-2026-pre-conference-seminars]

Highlights from the SAP Q1 2026 Financial Results

Send us Fan Mail [https://www.buzzsprout.com/2307117/fan_mail/new] SAP unveiled its Q1 2026 financial results last week, showing growth in key areas, including overall revenue and its cloud business. This week on ASUG Talks, Isaac Feldberg, ASUG Senior Editor, and SAP analysts Joshua Greenbaum and Jon Reed once again join the podcast to discuss what these results reveal.  Key Insights * What growth areas mean for SAP customers * CEO Christian Klein's comments about AI models * The importance of AI in ERP migration Related Insights * Read Christian Klein's Financial Times article referenced in this episode [https://www.ft.com/content/6fb3105e-d661-4c02-99f2-8f5b14048107?syn-25a6b1a6=1] * Submit a question for Joshua and Jon to answer (along with ASUG CEO Geoff Scott) live at SAP Sapphire & ASUG Annual Conference [https://1m4nl.share.hsforms.com/2SnBb_wpHRTOFjVQAKDf2Gw] * Read Isaac's deep dive into the Q1 2026 SAP Earnings  [https://www.asug.com/insights/q1-2026-sap-earnings] * Learn about the agentic AI partnership between SAP and Google Cloud [https://www.asug.com/insights/sap-and-google-cloud-partner-to-bring-multi-agent-ai-to-marketing-workflows]