Atlast Wild
In this episode of Atlast Wild, host Brian Thibodeau sits down with Andrew Weibrecht — Olympic medalist, lifelong skier, and Vice President of Mirror Lake Inn [https://mirrorlakeinn.com/] — to explore what it really means to run a business that gives back more than it takes. From solar power and local sourcing to the quiet philosophy of “leaving a light touch on the land,” Andrew shares how his family has turned sustainability into both a value and a way of life in the heart of the Adirondacks — six million acres of preserved wilderness and community. Because sustainability isn’t a fad or a marketing hook — it’s a responsibility, a daily practice of paying attention to place and the people who depend on it. We talk about legacy, landscape, and the kind of hospitality that starts with care for the guest and the earth. Learn more about: * Mirror Lake Inn [https://mirrorlakeinn.com/] — a family-run retreat in Lake Placid, NY * Atlast Wild [https://www.atlastwild.com/] — an eco-tourism think tank and creative branding studio helping places earn lasting relationships through story and design * Forever Wild: The Adirondack Park [https://wildadirondacks.org/forever-wild-the-adirondack-park.html] — preserving the natural and cultural heritage of one of America’s most remarkable landscapes All music in this episode was created by Dean Fields.
5 episodios
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