“Intelligently Lazy” Content Marketing

Building Genuine Professional Relationships

How do you build genuine relationships that lead to new clients, projects, and opportunities? Kelly Sells and Melanie Guinto from SPACEJUNK joined me on the podcast to talk about how relationship-building, intentional outreach, and a very human approach to sales can unlock big opportunities. Connect with Kelly Sells at https://www.linkedin.com/in/kellyjohnssells. Connect with Melanie Guinto at https://www.linkedin.com/in/melanieguinto.

Selling is an Act of Generosity

Like many in service-based professions, Nick Garofalo has a pretty negative view of “selling.” The whole idea of prospecting, networking, or initiating a sales conversation can feel deeply uncomfortable. Nick joined me on the podcast to talk about how his preconceived notions of selling have been keeping him stuck. We then explored ways that he (and you) might see how it can actually be a generous act of service. Connect with Nick at https://www.linkedin.com/in/nick-garofalo [https://www.linkedin.com/in/nick-garofalo].

“Intelligently Lazy” Content Marketing

Content is common. Unique and valuable insights? Not so much. Deirdre Tshien, CEO & co-founder of Capsho, joined me on the podcast to talk about how "content vomit" is devaluing marketing, why your positioning matters more than ever, and how to use automation tools to enhance your message without watering it down. Connect with Deirdre at https://www.linkedin.com/in/deirdretshien [https://www.linkedin.com/in/deirdretshien]. Get your free trial of Capsho: https://capsho.com/freetrial [https://capsho.com/freetrial] Code: forever50

Your Biggest Sales Obstacle May Be You

Are you doing all the “right” selling activities, yet still struggling to hit your revenue goals? It might not be what you’re doing that’s holding you back, but your beliefs, attitude, and fears about selling itself. Deb Ellenberg, sales and leadership trainer with Sandler, joined me on the podcast to unpack some of the biggest mindset roadblocks that may be getting in your way. Connect with Deb at https://www.linkedin.com/in/debellenberg [https://www.linkedin.com/in/debellenberg].

Grow a Niche Business

Professional services providers will sometimes try to reverse-engineer their niche by picking a trendy market, choosing a problem to solve, or targeting a specific persona. But niching isn’t about shrinking your world down to one narrow sliver of the market. Todd Howard joined me on the podcast to talk about creating a lucrative niche by combining your unique insights, lived experience, and perspective with your industry’s best practices. Connect with Todd at https://www.linkedin.com/in/stoddhoward [https://www.linkedin.com/in/stoddhoward].