Andrew Shotland – CEO, Local SEO Guide

Scott Abbott – Founder & CEO, BOS-UP

What does it really take to build, run, and scale a successful company without burning out? In this episode of the Aurel Davidyan Show, Aurel sits down with Scott Abbott, Founder & CEO of BOS-UP, to break down the realities of entrepreneurship that most people don’t talk about. With over 35 years of experience, Scott shares hard-earned lessons on failure, mindset, and why systems - not hustle alone - are the foundation of sustainable growth. He dives into the balance between structure and adaptability, how leaders can make better decisions as they scale, and the importance of combining strong systems with human-centered leadership. The conversation also explores: *  Why failure is often more valuable than success  *  The biggest blind spots founders have  *  How to avoid becoming the bottleneck in your business  *  Where AI can truly help (and where it can hurt)  *  How to grow without burning out  This is a practical, no-fluff conversation for entrepreneurs who want to scale smarter, lead better, and build something that lasts. Learn more about Scott and his work: http://www.scottabbott.com/

Andrew Shotland – CEO, Local SEO Guide

What actually drives growth in today’s world of SEO and AI? In this episode of the Aurel Davidyan Show, we sit down with Andrew Shotland, CEO of Local SEO Guide, to unpack what 20+ years in SEO has taught him about growth, mistakes, and staying relevant in a constantly changing landscape. Andrew shares stories from scaling early internet companies, the painful lessons that shaped his expertise, and why even the biggest brands still get SEO wrong. We also dive into how AI is transforming search, where it actually adds value, and why it’s not replacing humans anytime soon. This is a practical, no-fluff conversation on growth, curiosity, and what it really takes to build something that lasts.