Ari Tulla - On Scale, Focus and Finland’s AI Bet
In this sixth episode of AVANTO, Ari Tulla speaks from San Francisco.
Ari is Co-founder and CEO of Elo Health, formerly at Nokia in Silicon Valley, founder of BetterDoctor, early investor in Oura, Verda, Donut Lab, and Verge, and LP in Lifeline Ventures and ByFounders.
He brings a perspective no previous guest in the series could: he left Finland, built in Silicon Valley, and invested back into the Nordic ecosystem.
The conversation starts inside Nokia. For Ari, Nokia was not beaten by lack of intelligence. It had extraordinary engineers, deep talent, and global reach. What it lacked was focus.
“If you don’t focus, you will never win.”
From there, the episode moves to Silicon Valley, BetterDoctor, Oura, Finnish growth capital, scale-up leadership, visibility, Donut Lab, Linear, Singapore, the Finnish Long Drink, and Ari’s boldest idea: making every Finnish citizen native with AI.
His diagnosis is direct, sometimes uncomfortable, but ultimately optimistic.
Finland’s problem is not that nothing works. Much of the ecosystem now works far better than Finns often admit. Capital exists at the beginning. International capital can be reached later. The country has talent, examples, institutions, and technical credibility.
The problem is what comes next.
Finland must build more people capable of scaling companies globally. It must become more visible. It must focus. And it must make bold national choices before other countries do.
Episode 6 — Ari Tulla
On Scale, Focus and Finland’s AI Bet
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