Why your B2B website needs founder videos now more than ever | Chris Wickson from ReelFlow

Why your B2B website needs founder videos now more than ever | Chris Wickson from ReelFlow

More B2B buyers are asking themselves the same question right now: “Can I trust this product?” AI has made it easier than ever to create an app and a fancy-looking landing page. But that also means buyers trust less of what they see online. That’s why founder videos matter more than ever. In this episode of B2B Growth Jump, we talk with Chris Wickson, founder of ReelFlow, about why B2B websites need more founder-led content, how short-form video is changing buyer journeys, and why authentic founder videos outperform overly polished marketing. In this episode, we cover: ✅ Why B2B websites often feel too static (and boring) ✅ How founder videos build trust in the age of AI slop ✅ How video helps buyers navigate your website ✅ How you can get started with videos without a big production setup If you’re a B2B founder or part of a GTM team, this episode will change how you think about video, trust, and websites. Perfect for: ✅ B2B founders ✅ SaaS marketers ✅ GTM teams Learn how you can create interactive founder videos with ReelFlow https://reelflow.com [https://reelflow.com] Connect with Chris in LinkedIn for any ReelFlow help and questions: https://linkedin.com/in/chris-wickson [https://linkedin.com/in/chris-wickson] Learn how you can turn the video transcripts into landing pages and blog posts with LandingRabbit https://landingrabbit.com [https://landingrabbit.com] Connect with Toni in LinkedIn for any LandingRabbit help and questions: https://linkedin.com/in/tonihopponen [https://linkedin.com/in/tonihopponen] #b2bmarketing #b2bsales #gotomarket #videomarketing #saasmarketing #b2bgrowth #contentmarketing #landingpages #landingrabbit

Why selling to developers is so hard (and how to do it right) | Arnold Noronha from Screenshotbot

Selling to developers sounds easy. Until you try it. They understand the problem. They see the value. And still… they might not buy. Why? Because developers think differently. They believe they can build it themselves. They undervalue their own time. And often, the real buyer isn’t even the one you’re talking to. In this episode of B2B Growth Jump, we talk with Arnold Noronha (founder of Screenshotbot) about why selling developer tools is so hard, and what founders can do to actually make it work. In this episode, we cover: ✅ Why most DevTools startups struggle with sales ✅ Why developers resist buying (even when they need the product) ✅ Why bottom-up sales works better than top-down ✅ How open source can help (and hurt) your business ✅ How AI is changing how developers think about building vs buying If you’re a B2B founder building for developers, this episode is for you. Perfect for: ✅ B2B founders building DevTools ✅ Engineers thinking about starting a company ✅ GTM teams selling to technical audiences You can find out more about Screenshotbot via https://screenshotbot.io/ [https://screenshotbot.io/] #b2bmarketing #b2bsales #b2bsaas #devtools #b2bgrowth #opensource #landingrabbit

How to get warm leads with founder-led LinkedIn content | Brian Martynowicz from Latitude

In this episode of B2B Growth Jump, we chat with Brian Martynowicz from Latitude [https://get-latitude.com/] about how founders can use LinkedIn content to get visible, build relationships, and get warm leads to join their sales calls. Most founders know they should post on LinkedIn. But many don’t because they’re chasing the perfect post. They set the bar so high that only the “really good” posts get published. So they post rarely, or never. In this episode, we cover: ✅ Why consistency matters more than posting every day ✅ Why many founders never start posting (and how to fix that) ✅ What actually works on LinkedIn right now ✅ Why personal stories often perform better than “expert advice” ✅ How to come up with content ideas from your daily work If you’re a B2B founder or part of a GTM team, LinkedIn is still one of the best ways to build trust and inbound opportunities if you stick with it. And once you get started, with LandingRabbit, you can turn your LinkedIn posts into blog posts and landing pages without much effort. LandingRabbit is perfect for: ✅ B2B founders ✅ GTM teams ✅ Anyone building an audience on LinkedIn Learn more at https://landingrabbit.com [https://landingrabbit.com] #b2bmarketing #linkedinmarketing #contentmarketing #b2bgrowth #saasmarketing #landingrabbit

How to 10x your startup website traffic with AI-optimised content | Cole Leng from Citable

In this first episode of B2B Growth Jump, Toni (Founder of LandingRabbit) talks with Cole from Citable about how AI search is changing SEO and what startup founders should do about it. Most startup websites have only a few pages. But in the age of AI search, that’s no longer enough. When people ask ChatGPT, Claude, or other AI tools for recommendations, they don’t see 10 blue links anymore. They see just a few answers. If your company isn’t one of them, you’re invisible. In this conversation you’ll learn: ✅ Why a single landing page is not enough for AI search ✅ The difference between traditional SEO and AI-driven search (GEO) ✅ How startups can compete with bigger companies in AI search results ✅ Where to find the real questions your customers are asking ✅ Why documentation and tutorials are becoming powerful traffic drivers ✅ How to structure content so AI agents can understand and cite it ✅ Why founder insights matter more than generic AI-generated content You’ll also hear practical advice for early-stage founders who don’t have time to produce large amounts of content—but still want to grow their visibility. If you’re building a B2B startup and wondering how to get discovered in the era of AI search, this episode is a great place to start. Try LandingRabbit: https://landingrabbit.com [https://landingrabbit.com] Learn more about Citable: https://getcitable.com [https://getcitable.com] #AISEO #b2bmarketing #startupgrowth #contentmarketing #saasmarketing #landingpages #AIsearch #foundermarketing #landingrabbit #citable