3 Things Killing Your B2B Lead Gen

3 Things Killing Your B2B Lead Gen

🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: * Why lead gen feels broken right now (spoiler: it's not just you) * How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnout * Why you have to talk to your sales team * The dangerous obsession with “more leads” instead of better leads * And our lukewarm take: You can’t market your way out of a sh*tty product (sorry, not sorry) This one’s part therapy session, part Marketing real talk, and all vibes. 🚨 Warning: this episode contains a few spicy words. We earned that “explicit” label. Wine of the episode: Grape Creek Viognier 🍷 Final wine verdict: A little sweet but a good option if you want Texas wine. B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring. You can follow them everywhere! * LinkedIn [https://www.linkedin.com/company/the-b2b-marketers] * Hami's LinkedIn [https://www.linkedin.com/in/hamiarrington/] * Stephen's LinkedIn [https://www.linkedin.com/in/stephenmay/] * Instagram [https://www.instagram.com/theb2bmarketers/] * TikTok [https://www.tiktok.com/@theb2bmarketers] * One Foot Over [https://getonefootover.com/]

Get Your B2B Marketing Ready for 2026

We are back from a post-Thanksgiving food coma and a very real talk about how to actually get your Marketing ready for 2026. After a quick catch-up on forgotten water bottles, Costco mac & cheese, and Black Friday fatigue, we dive into what they’re seeing across B2B clients and why “leads, leads, leads” broke a lot of Marketing in 2025. We unpack: * Why “demand gen” is really just brand Marketing (and why everyone keeps mixing it up with lead gen) * The brutal stats on shortlists: if buyers don’t know you on Day 1, you basically don’t exist * Why relying on paid ads to magically deliver sales-qualified leads for six-figure deals is fantasy land * Why your website needs to be ready for traffic landing on deep blog posts first—not your homepage * The case for “do less, but do it really well” instead of living on the Marketing hamster wheel And so much more packed into 40 minutes! If you’re a B2B Marketing leader planning for next year and feeling a little burned out from 2025, this one’s for you. Grab a glass (or a red Solo cup of water), and let’s get your brand, AI strategy, and website ready to actually win in 2026. Wine of the episode: Les Champs Clos Sancerre 🍷 Final wine verdict: It was a repeat, so you know we loved it. B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring. You can follow them everywhere! * LinkedIn [https://www.linkedin.com/company/the-b2b-marketers] * Hami's LinkedIn [https://www.linkedin.com/in/hamiarrington/] * Stephen's LinkedIn [https://www.linkedin.com/in/stephenmay/] * Instagram [https://www.instagram.com/theb2bmarketers/] * TikTok [https://www.tiktok.com/@theb2bmarketers] * One Foot Over [https://getonefootover.com/]

Clarity Before Tactics: How Do You Tie It Together?

In this final episode of our three-part series Clarity Before Tactics, we explore the pivotal moment where Marketing strategy turns into execution…and often falls apart. From bloated 40-page plans to making your strategy actually usable, we unpack what really matters when you’re trying to get your Marketing to work. We’re sipping on a Cabernet Sauvignon from the Oak Knoll District (thanks to a friend!) while diving into: * Why some strategies never get used * Making your strategy actionable with AI * What to prioritize when you don’t have time for “strategy” We also play a round of Marketing Mad Libs and discuss important life questions like: why is Katherine Heigl in a Depends commercial? 🤔 Whether you're planning your 2026 budget or just trying to get through this quarter, this one’s for you. Wine of the episode: Trefethen Cabernet, Oak Knoll District of Napa County 🍷 Final wine verdict: Great wine but it needs a minute to breathe. Want your wine featured on the show? Drop us a line! B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring. You can follow them everywhere! * LinkedIn [https://www.linkedin.com/company/the-b2b-marketers] * Hami's LinkedIn [https://www.linkedin.com/in/hamiarrington/] * Stephen's LinkedIn [https://www.linkedin.com/in/stephenmay/] * Instagram [https://www.instagram.com/theb2bmarketers/] * TikTok [https://www.tiktok.com/@theb2bmarketers] * One Foot Over [https://getonefootover.com/]

Clarity Before Tactics: What Problems Do You Solve?

It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) and play a Halloween game where Hami tries to guess what companies do based on their painfully vague website copy. Plus: Hami's trip to London, Stephen's bad attitude, and a review of the new Taylor Swift album. Other things they mention in this episode: 🎃 Don’t miss info about One Foot Over’s upcoming webinar, Scary Content Mistakes B2B Marketers Make with AI, happening October 30! Register at https://getonefootover.com/webinar-scary-content-mistakes/ [https://getonefootover.com/webinar-scary-content-mistakes/] 💌 Subscribe to their weekly newsletter [https://getonefootover.com/weekend-reading/]. Wine of the episode: Dearly Beloved Red Blend, Lodi, California 🍷 Final wine verdict: Drinks like a wine twice its price! B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring. You can follow them everywhere! * LinkedIn [https://www.linkedin.com/company/the-b2b-marketers] * Hami's LinkedIn [https://www.linkedin.com/in/hamiarrington/] * Stephen's LinkedIn [https://www.linkedin.com/in/stephenmay/] * Instagram [https://www.instagram.com/theb2bmarketers/] * TikTok [https://www.tiktok.com/@theb2bmarketers] * One Foot Over [https://getonefootover.com/]

Clarity Before Tactics: Who Do You Serve?

In this episode, Stephen and Hami uncork a bottle of Sancerre and dive into the first part of their “Clarity Before Tactics” series. This week’s focus: identifying your audience. They break down why B2B Marketers still need buyer personas, how to define your niche without fear, and how to actually find where your audience hangs out online. They also share their own process for building personas, including how they use tools like SparkToro and where AI fits into the mix (spoiler: it helps, but it's not everything). You'll also hear: * Why demographics alone don't cut it anymore * What "watering holes" really mean in marketing * How your newsletter (and marketing) can resonate with real people * And which 90s/00s hip-hop tracks get them hyped for sales meetings Plus: Halloween costumes, porch pounders, and why this might be Stephen’s last OrangeTheory class. Other things they mention in this episode: 💌 Subscribe to their weekly newsletter [https://getonefootover.com/weekend-reading/]. 💻 Download the B2B Website Framework [https://getonefootover.com/b2b-website-framework/]. 🎃 Don’t miss info about One Foot Over’s upcoming webinar, Scary Content Mistakes B2B Marketers Make with AI, happening October 30! Register at https://getonefootover.com/webinar-scary-content-mistakes/ [https://getonefootover.com/webinar-scary-content-mistakes/] Wine of the episode: Les Champs Clos Sancerre, Loire, France 🍷 Final wine verdict: It’s a Sancerre, so of course it’s amazing! B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring. You can follow them everywhere! * LinkedIn [https://www.linkedin.com/company/the-b2b-marketers] * Hami's LinkedIn [https://www.linkedin.com/in/hamiarrington/] * Stephen's LinkedIn [https://www.linkedin.com/in/stephenmay/] * Instagram [https://www.instagram.com/theb2bmarketers/] * TikTok [https://www.tiktok.com/@theb2bmarketers] * One Foot Over [https://getonefootover.com/]