Ball Talk w/ Boyd

Ball Talk w/ Boyd Ep. 5: Kash Shaikh

39 min · 12 de may de 2026
Portada del episodio Ball Talk w/ Boyd Ep. 5: Kash Shaikh

Descripción

Most companies get caught in the trap of scaling too fast and losing their core identity — but Kash Shaikh reveals how to grow your brand without sacrificing authenticity or purpose. From leading global marketing at Procter & Gamble, to transforming GoPro into a billion-dollar brand, and being a founder of 2 major sports entities, Kash shares the insider strategies that turn every challenge into an opportunity for explosive growth. In this episode, you'll discover the blueprint Kash used to blend sports marketing, athlete partnerships, and international expansion — and how he’s applying these lessons at Perfect Game to revolutionize youth baseball worldwide. He breaks down the importance of youth development, community building, and leveraging data to unlock untapped markets across the globe.We break down Kash's approach to navigating rapid growth and organizational change while staying true to his values. Hear about the lessons learned from balancing ambitious scaling with maintaining brand authenticity, the power of targeted transparency, and why the youth sports ecosystem is the key to transforming the future of sports in your region. This is essential listening for entrepreneurs, sports marketers, and anyone passionate about creating enduring brands that inspire the next generation. If you're ready to elevate your strategy, lead with purpose, and build something that lasts, Kash Shaikh’s insights will leave you motivated and prepared to make an impact. Kash Shaikh is an innovative sports marketing executive, former global marketer at Procter & Gamble, and current chief marketing officer at Perfect Game. He also previously served as the co-founder and CEO of Baseball United, a newly founded professional baseball league, and BSB Sports Group, a sports marketing agency. His experience spans from pioneering athlete partnerships to international sports ventures in the Middle East and Asia, making him a true expert at building brands that connect people and communities worldwide. Ready to learn how to grow without losing sight of your core? Hit play now.

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6 episodios

episode Ball Talk w/ Boyd Ep. 6: Bryan Filker artwork

Ball Talk w/ Boyd Ep. 6: Bryan Filker

Most football careers are built long before the first snap — and Bryan Filker's journey proves it. From working at McDonald's at 4 a.m. to becoming an integral part of SMU’s recruiting operations as the Director of Recruiting Operations, his story is anything but traditional. He shares the behind-the-scenes of crafting a career in sports when the path isn’t straightforward, revealing the grit, networking hacks, and mindset shifts that transformed his life. In this episode, you’ll discover how to break into sports despite a non-linear background, the importance of relationship-building and authenticity in recruiting, and practical steps to get your foot in the door—whether you're just starting or trying to pivot careers. Bryan emphasizes that success in sports isn’t just about talent; it's about persistence, leveraging every opportunity, and turning challenges into growth. He shares lessons learned from setbacks, the power of community, and why every small step counts in turning your passion into a profession. We break down the daily grind and strategic thinking behind college football recruiting, including how to network effectively in a competitive industry, the significance of supporting athletes beyond the field, and the evolving roles that make college sports thrive. Whether you're an aspiring sports professional or a curious fan, this episode offers key insights on carving your niche in the sports world, no matter your starting point. This conversation is perfect for students, early-career professionals, or anyone feeling overwhelmed by the industry’s complexity—Bryan's transparency and practical advice inspire you to get started today. Missing this isn’t an option if you want to understand what it truly takes to succeed behind the scenes of college athletics. Music Rights: KNEFBASUOXND4ZMF 83ZJUZKO6M7UIT4B

Ayer44 min
episode Ball Talk w/ Boyd Ep. 5: Kash Shaikh artwork

Ball Talk w/ Boyd Ep. 5: Kash Shaikh

Most companies get caught in the trap of scaling too fast and losing their core identity — but Kash Shaikh reveals how to grow your brand without sacrificing authenticity or purpose. From leading global marketing at Procter & Gamble, to transforming GoPro into a billion-dollar brand, and being a founder of 2 major sports entities, Kash shares the insider strategies that turn every challenge into an opportunity for explosive growth. In this episode, you'll discover the blueprint Kash used to blend sports marketing, athlete partnerships, and international expansion — and how he’s applying these lessons at Perfect Game to revolutionize youth baseball worldwide. He breaks down the importance of youth development, community building, and leveraging data to unlock untapped markets across the globe.We break down Kash's approach to navigating rapid growth and organizational change while staying true to his values. Hear about the lessons learned from balancing ambitious scaling with maintaining brand authenticity, the power of targeted transparency, and why the youth sports ecosystem is the key to transforming the future of sports in your region. This is essential listening for entrepreneurs, sports marketers, and anyone passionate about creating enduring brands that inspire the next generation. If you're ready to elevate your strategy, lead with purpose, and build something that lasts, Kash Shaikh’s insights will leave you motivated and prepared to make an impact. Kash Shaikh is an innovative sports marketing executive, former global marketer at Procter & Gamble, and current chief marketing officer at Perfect Game. He also previously served as the co-founder and CEO of Baseball United, a newly founded professional baseball league, and BSB Sports Group, a sports marketing agency. His experience spans from pioneering athlete partnerships to international sports ventures in the Middle East and Asia, making him a true expert at building brands that connect people and communities worldwide. Ready to learn how to grow without losing sight of your core? Hit play now.

12 de may de 202639 min
episode Ball Talk w/ Boyd Ep. 4: Nishant Mukherjee artwork

Ball Talk w/ Boyd Ep. 4: Nishant Mukherjee

Most people only see the highlights of a game day or think working in sports means being a coach or athlete. But what if the real game is behind the scenes? In this episode, Nishant shares how he transitioned from high school football stats tracker in Texas to a key player in NFL training camps and game-day operations—without ever stepping on the field as a player. His journey reveals the hidden pathways, the scale of sports events, and the skills that keep the sports industry running smoothly. You'll discover how Nishant's early passion for basketball and football fueled a career in sports marketing, event coordination, and NFL operations. We break down the incredible scale of NFL training camps, the logistics of game-day fan experiences, and the legendary Oregon-Nike connection that fueled innovation in sports apparel. Nishant offers inside stories from the Manning Passing Academy to Chicago Bears training camp—showcasing the importance of networking, long-term planning, and embracing roles others overlook. This episode is a masterclass for aspiring sports professionals craving real-world insight and practical advice. Whether you're interested in sports marketing, event management, or building relationships in the sports universe, Nishant's story encourages you to see every role as an opportunity—no matter how small it seems. His perspective highlights that dedication, collaboration, and a growth mindset are the true winners in sports careers. Don’t miss this inspiring deep dive into the unseen side of sports—perfect for students, young professionals, or anyone eager to find their place in the game beyond the spotlight. If you want to turn your passion into a thriving career, this episode is your playbook. GUEST CREDIBILITY: Nishant is a former sports management student at Oregon, now working with the Chicago Bears in events. His story illustrates how curiosity, hustle, and relationship-building open doors in the sports industry.

24 de abr de 202640 min
episode Ball Talk w/ Boyd Ep. 3: Killeen Mullen artwork

Ball Talk w/ Boyd Ep. 3: Killeen Mullen

Join us for an inspiring conversation with Killeen Mullen, a dynamic leader in the sports industry with experience in professional hockey, NASCAR, the NBA, and the NFL with the Tampa Bay Buccaneers. She currently serves as the associate vice president of global events for the NBA. If you're aiming for a career in sports, this episode is your ticket to success. Killeen shares her journey from teaching tennis at Florida's IMG Academy to building departments for the Tampa Bay Lightning. She reveals hidden opportunities beyond coaching and ticket sales, offering insights on managing international events and fostering team culture. Learn how authenticity and networking can propel your career, and discover the impact of community initiatives like Basketball Without Borders. Whether you're a student or a young professional, this episode will motivate you to pursue your passion in sports. Perfect for aspiring sports executives and event planners, this conversation is filled with actionable strategies and inspiring stories. Get ready to be inspired and take your next step in the sports world.

14 de abr de 202626 min