Banking on Success
🎙️ Welcome to episode number 8 of the Business Leadership Podcast – Banking on Success, featuring Henry Murray, co-founder of waterdrop® . Their conversation traces waterdrop®’s journey from its inception as a simple concept to its rise as a groundbreaking and profitable brand for more sustainable and sugar-free hydration solutions. The discussion also explores how innovation, community engagement, and smart financing have helped the company navigate and scale within the fiercely competitive $600 billion beverage market. Highlights: ⏳ 01:14 [https://www.youtube.com/watch?v=RICblDrTBT0&t=74s] – 03:32 [https://www.youtube.com/watch?v=RICblDrTBT0&t=212s] | What is waterdrop®? ⏳ 10:26 [https://www.youtube.com/watch?v=RICblDrTBT0&t=626s] – 11:41 [https://www.youtube.com/watch?v=RICblDrTBT0&t=701s] | Creating a new “microdrinks” product category ⏳ 15:25 [https://www.youtube.com/watch?v=RICblDrTBT0&t=925s] - 16:57 [https://www.youtube.com/watch?v=RICblDrTBT0&t=1017s] | Building a community driven brand as the basis for success ⏳ 19:55 [https://www.youtube.com/watch?v=RICblDrTBT0&t=1195s] - 22:37 [https://www.youtube.com/watch?v=RICblDrTBT0&t=1357s] | Going omnichannel and adapting to retail ⏳ 26:10 [https://www.youtube.com/watch?v=RICblDrTBT0&t=1570s] - 30:25 [https://www.youtube.com/watch?v=RICblDrTBT0&t=1825s] | Background of Henry Murray 📌 Watch the full episode and explore more insights—then browse all Banking on Success conversations here: * 🔗 Podcast Overview Page: https://www.rbinternational.com/en/ra... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWgtbUk3NjR3aHJWbzdrU1pNaUp5d29IdWM2QXxBQ3Jtc0tsN2x4Q2JTcFd3cWU1UFRhaXFFbnZ0aEpIaVNpM1hTeW83YmlFenMzS1M1a1lyYnc2RGtSN21iUlZKLU9EbnVkVG53bno2ZkpuMEdqYnV5Y19FNV9pRVBfcXNaaFhrb3BtZ3ZmdzJ5UF9EM2NRdHV5RQ&q=https%3A%2F%2Fwww.rbinternational.com%2Fen%2Fraiffeisen%2Fblog%2Fbusiness-leadership-podcast.html&v=RICblDrTBT0] * 🔗 Full Episode Page: https://www.rbinternational.com/en/raiffeisen/blog/success-stories/banking-on-success-episode-8-henry-murray-on-disrupting-the-hydration-market-with-waterdrop.html 📲 Follow us on Social Media for More Updates: 🔹 LinkedIn: www.linkedin.com/company/raiffeisen-bank-international 🔹 Facebook: www.facebook.com/bankingonsuccess #BankingOnSuccess [https://www.youtube.com/hashtag/bankingonsuccess] #BusinessLeadershipPodcast [https://www.youtube.com/hashtag/businessleadershippodcast] #SuccessStory [https://www.youtube.com/hashtag/successstory]
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