Be Raire
I’m Jess and I help Recruiters generate an additional$100K to $1M within 12 months. My expertise lies in teaching recruiters how to build a personal brand on LinkedIn, generate leads through 40+ methods, andmaster end-to-end business development and sales. I also run global training programs for recruitment consultants and agency owners. This episode dives into the 6-step reverse marketingframework, a powerful strategy to get terms signed fast, win new clients, andposition your candidates as must-see talent. Whether you’re looking to increase billings, sharpen yourcold calling skills, or discover how to handle objections like a pro, thisframework will help you secure more meetings and build stronger clientrelationships. 00:00 – Intro: What is reverse marketing (aka mpc/floats) 00:40 – Why this strategy wins quick client commitments 01:00 – Jessica’s background and training focus 01:05 – Overview of the 6 step reverse marketing framework 01:48 – Step 1: The introduction (simple and direct) 02:09 – Step 2: Trigger, “why” statement and exclusive framing 05:33 – Example script for step 1 and 2 combined 06:48 – Using permission based openings to gain control 08:20 – Step 3: Asking 3–5 preemptive questions 09:44 – Handling objections and probing deeper 11:59 – Using hypothetical questions when clients say “no need” 13:34 – Keeping questioning concise and effective 14:00 – Step 4: Selling your a grade candidate 15:59 – Step 5: Trial closing with confidence 17:11 – Step 6: Securing commitment (meeting, terms, or next step) 17:57 – High level recap of the framework 18:09 – Closing thoughts and invite to be raire academy 🔔 Subscribe for more freerecruitment training: content on starting an agency, increasing billings,automating time, ai in recruitment, and staying ahead of industry trends. 🔔 👉 Start your 7-day freetrial of Be Raire Academy: https://www.skool.com/1mbillers/about [https://www.skool.com/1mbillers/about] 🎙️ Connect with Jessica LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitment [https://au.linkedin.com/in/jessica-kimber-recruitment] Instagram: https://www.instagram.com/jessicakimberx/ [https://www.instagram.com/jessicakimberx/] Enquiries: https://www.jessicakimber.com/contact [https://www.jessicakimber.com/contact] #berairepodcast #reversemarketing #recruitmenttraining#recruitertips #businessdevelopment #leadgeneration #recruitmentsales#recruitmentlife #objectionhandling #highbillers #recruitmentstrategy
16 episodios
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