Why Your Business Feels Hard (And How to Fix It) with Gina Smith

Why Your Business Feels Hard (And How to Fix It) with Gina Smith

Send us Fan Mail [https://www.buzzsprout.com/2502378/fan_mail/new] Welcome to Season 2 of Be Visible with Veronica!  What happens when the career you've built no longer feels aligned with the life you're meant to live? In this inspiring Season 2 premiere, Veronica sits down with Gina R. Smith, Fractional Sales Leader, Sales Strategist, Air Force veteran, and Amazon bestselling author, for a powerful conversation about leadership, entrepreneurship, sales, reinvention, and trusting yourself enough to pivot when the time is right. After more than 30 years in corporate leadership, human resources, sales, and management, Gina discovered that success isn't always about doing more. Sometimes it's about returning to the gifts you've had all along. Together, Veronica and Gina explore the courage it takes to leave behind what is familiar, build a business aligned with your strengths, and embrace sales as an act of service rather than persuasion. If you've ever questioned your next step, wondered if you're in the right business, struggled with sales, or felt called to something bigger, this conversation will encourage you to trust your experience, leverage your expertise, and confidently move toward your next chapter.  Why Listen to This Episode? In this episode you'll discover:  How Gina transitioned from corporate leadership to entrepreneurship Why sales is really about relationships, trust, and service The leadership lessons she learned from serving alongside the U.S. Air Force How to recognize when you're operating outside your zone of genius Why alignment is often the missing ingredient in business growth Common mistakes entrepreneurs make when trying to grow revenue Why every business owner needs a clear sales strategy and roadmap What it means to build a business that supports your life—not the other way around One of the Biggest Takeaways Sometimes the answer isn't learning a new skill. Sometimes the answer is fully embracing the expertise you've already spent decades developing.  About Gina R. Smith Gina R. Smith is a Fractional Sales Leader, Sales Strategist, Amazon bestselling author, speaker, and veteran of the United States Air Force. Through Gina R. Smith Coaching & Advisory Services, she helps organizations and entrepreneurs increase revenue, improve communication, strengthen leadership, and create meaningful business growth through strategic sales systems and relationship-building.  Connect with Gina Website: GinaRSmith.com LinkedIn: Gina R. Smith  Resources Mentioned Check your visibility with Veronica's Visibility Quiz: https://visibilityquiz.com [https://visibilityquiz.com/] Learn more about Veronica: https://VeronicaBahn.com [https://veronicabond.com/] Interested in joining an incredible community of women entrepreneurs and business leaders? https://www.ewomennetwork.com [https://www.ewomennetwork.com/]  YouTube Chapters 00:00 Welcome to Season 2 01:43 Growing Up in an Air Force Family 03:44 Learning Leadership Early 06:35 Discovering Her True Strengths 08:19 Leading Teams and Building Trust 10:18 Communication That Creates Results 12:18 The Influence of Family and Values 15:18 Leaving Corporate and Taking the Leap 16:25 The Business Model That Didn't Fit 17:25 Returning to Her Zone of Genius 24:58 Sales Mistakes Business Owners Make 27:19 Designing a Business Around Your Life 33:00 Looking Ahead to 2026 34:14 Final Thoughts and Subscribe  Share the Conversation If this episode inspired you, please share it with another entrepreneur, leader, or professional who is navigating growth, transition, or reinvention. Don't forget to:  Subscribe Like Leave a Comment Share this Episode Your support helps us amplify powerful stories and meaningful conversations around the world. Because visibility isn't vanity. It's leadership.

Stop Ignoring Your Money: A Real Talk on Debt, Profit, and Paying Yourself.

Send us Fan Mail [https://www.buzzsprout.com/2502378/fan_mail/new] What if the biggest thing holding your business back… isn’t strategy—but your relationship with money? In this powerful and honest episode of Be Visible with Veronica, Veronica sits down with financial coach and strategist Peggy McInnis to talk about the conversation most women avoid: Debt. Money. And paying yourself. With over 50 years in corporate accounting, Peggy thought she had it all figured out—until life forced her into a new reality. After becoming power of attorney for her mother and uncovering $89,000 in hidden credit card debt, while also managing her own financial challenges, Peggy had to face the truth head-on. And what she discovered changed everything.   What You’ll Hear in This Episode • how Peggy uncovered $89,000 in hidden debt • why most entrepreneurs don’t pay themselves • the simple shift that changes your entire financial future • how subscriptions quietly drain your income • why awareness is the first step to financial freedom • the truth about “I can’t afford it” • how to find money you didn’t know you had • balancing joy and discipline in your spending • creating a plan that actually works in real life  About Peggy McInnis Peggy McInnis is a financial coach, strategist, and creator of the Money Map Method, helping women entrepreneurs get out of debt, build confidence with money, and create a clear path toward financial freedom. With 50 years of experience in accounting and a personal journey through debt and caregiving, Peggy brings both expertise and empathy to every conversation. Her mission: To help over 1,000 women transform their financial future.  Key Takeaways If you don’t track it, you can’t change it Pay yourself first—even if it’s small Awareness creates control You don’t need shame—you need a plan Small changes create massive results over time Free Resource Peggy offers a simple budget template to help you get started right away. https://peggymcinnis.com/ [https://peggymcinnis.com/] Because clarity around your money changes everything.  Share the Message If this episode spoke to you, share it with another woman who is building a business and ready to take control of her finances. Be sure to: Subscribe Leave a review Share this episode Because your financial clarity impacts your future, your family, and your freedom. #WomenEntrepreneurs #MoneyMindset #FinancialFreedom #BusinessGrowth #BeVisibleWithVeronica #whereismymoneygoing #getoutofdebt   YOUTUBE CHAPTERS 00:00 Introduction to Peggy McInnis 02:00 Discovering $89,000 in hidden debt 05:00 Why entrepreneurs struggle with money 08:00 The truth about paying yourself 14:00 Subscriptions and hidden expenses 20:00 Balancing spending and joy 23:00 Credit card debt and business decisions 26:00 Creating a financial plan 29:00 Final thoughts

From Print to AI: How Amy Pierquet Stayed Relevant for 25 Years

Send us Fan Mail [https://www.buzzsprout.com/2502378/fan_mail/new] What does it really take to stay in business for 25 years… and still be evolving? In this powerful episode of Be Visible with Veronica, Veronica sits down with Amy Pierquet, founder of Waterfront Graphic, to talk about longevity, reinvention, and what it truly means to grow as an entrepreneur. Amy’s journey didn’t follow a straight line. From building a successful career in magazine design… to watching that entire industry collapse… to starting over in website design and now leading in the age of AI—this is a masterclass in adaptability, mindset, and resilience. ✨ Why Listen to This Episode This episode will help you: • understand how to pivot when your industry changes overnight • overcome limiting beliefs that keep you stuck • learn why mindset work is the foundation of business success • stay ahead of trends instead of reacting to them • evolve your business without losing your identity If you’re navigating change or questioning your next move… this episode is for you. About Amy Pierquet Amy Pierquet is the founder of Waterfront Graphic, a design and web strategy company with over 25 years of experience helping businesses elevate their digital presence. Starting in magazine publication, Amy developed a deep understanding of layout, flow, and visual storytelling—skills she now applies to modern website design, SEO strategy, and AI-driven evolution. 🔗 Learn more and connect: https://waterfrontgraphic.com/ 🌟 What You’ll Hear in This Episode • how Amy built a 25-year business in a changing industry • the moment her entire industry shifted • overcoming limiting beliefs  • why your energy matters more than your skillset • how to ask better questions to serve your clients • staying ahead of trends (including AI and digital evolution) • the power of networking and relationship building • mentoring the next generation of entrepreneurs • building a legacy business your family can grow into 🔥 Key Insight from This Episode “Your expertise is only as strong as the questions you ask.” This episode is a reminder that success isn’t just about skill, t’s about clarity, confidence, and connection. 🌍 Share the Message If this episode spoke to you, share it with another entrepreneur who is navigating change or building something long-term. Be sure to: ✔️ Subscribe ✔️ Leave a review ✔️ Share with someone who needs it Because evolution is the key to longevity. 🎥 YouTube Chapters 00:00 Introduction to Amy Pierquet 02:00 25 years in business milestone 07:00 Transition from magazines to websites 09:00 Facing failure and starting over 12:00 Overcoming limiting beliefs 15:00 The power of mindset and healing 18:00 Showing up with confidence 24:00 Staying ahead of trends (AI + digital) 30:00 Mentorship and helping new entrepreneurs 33:00 Family, legacy, and succession planning #WomenEntrepreneurs #BusinessGrowth #DigitalMarketing #EntrepreneurMindset #BeVisibleWithVeronica

The 7-Year Itch: How Cathy Reilly Walked Away to Build Her Dream Life

Send us Fan Mail [https://www.buzzsprout.com/2502378/fan_mail/new] What happens when you’ve built the “perfect” career… but you know deep down it’s no longer yours? In this powerful episode of Be Visible with Veronica, Veronica sits down with Cathy Reilly, CEO of Sharing the Shine and creator of The Clarity Code™, to talk about the “The 7-Year Itch.” After seven years of building her entrepreneurial path alongside a high-stakes litigation career, Cathy reached a defining moment, she knew it was time to fully step into the life she had been preparing for. But this isn’t just a story about leaving a job. This is a story about: • preparation • resilience • trusting your timing • and rising after life nearly takes you out After enduring four surgeries in five months and facing a life-threatening health crisis, Cathy came back stronger, clearer, and more committed than ever to her purpose.  Why Listen to This Episode This episode will help you: • recognize when it’s time to step into your next chapter • understand why “going slow” is actually how you speed up • build a business while still working your current role • use speaking and visibility as powerful marketing tools • communicate with clarity, confidence, and authority • navigate adversity and come back stronger than before If you’ve been feeling that internal nudge… this episode is your sign.  Free Gift from Cathy If you’ve ever felt like your message isn’t landing, or people tune out before you even finish… Cathy created something just for you:  How to Lose the Room in 10 Seconds https://freegiftfromcathy.com [https://freegiftfromcathy.com/] This quick, powerful resource will show you exactly what not to do, and how to immediately elevate your communication and presence.  About Cathy Reilly Cathy Reilly is the CEO of Sharing the Shine and the founder of The Clarity Code™, a proven framework that helps leaders communicate with impact, lead with purpose, and perform with precision. With over 25 years of experience consulting attorneys in high-stakes courtroom environments, Cathy blends psychology, neurolinguistics, and leadership strategy to help professionals master high-stakes conversations and create aligned results. She is also a two-time bestselling author and a highly sought-after speaker.  Learn more about Cathy’s work: https://www.sharingtheshine.com/ [https://www.sharingtheshine.com/] Share the Message If this episode spoke to you, share it with someone who is standing at the edge of their next chapter. Be sure to: Subscribe Leave a review Share with another entrepreneur Because clarity creates momentum. Be so visible you can’t be ignored™   YOUTUBE CHAPTERS 00:00 Introduction to Cathy Reilly 05:00 Building a business while still working 08:00 Knowing when it’s time to leave 11:00 Going slow to speed up 14:00 Launching a speaking career 17:00 Using the stage as a marketing tool 20:00 The Clarity Code™ explained 24:00 Leadership and communication mastery 27:00 The power of networking 33:00 Resilience and recovery #WomenEntrepreneurs #Leadership #CommunicationSkills #PublicSpeaking #BeVisibleWithVeronica

From Burnout to Freedom: How Jennifer Sheets Built a Business by Trusting Herself

Send us Fan Mail [https://www.buzzsprout.com/2502378/fan_mail/new] What happens when your career is pushing you to the brink… and you finally decide to walk away with no plan? In this powerful episode of Be Visible with Veronica, Veronica sits down with Jennifer Sheets, founder of New Path Executive Support, to talk about what it really looks like to trust yourself when everything feels uncertain. Jennifer shares the raw truth behind leaving a high-pressure role in a law firm when her health, stress levels, and fulfillment were at a breaking point and how that one decision led to building a thriving business she’s now run for over a decade. This conversation is about more than business. It’s about courage, alignment, visibility, and choosing yourself, even when it feels terrifying.  Why Listen to This Episode This episode will help you: • recognize when your career is no longer aligned with your wellbeing • find the courage to make a change—even without a clear plan • understand how opportunities come through connection and visibility • learn how to grow a team with intention and integrity If you’ve been feeling stuck, overwhelmed, or quietly unhappy… this conversation will speak directly to you.  About Jennifer Sheets Jennifer Sheets is the founder of New Path Executive Support, a global business providing high-level executive and client support to entrepreneurs and leaders. After leaving a demanding role in a law firm, Jennifer built her business organically—starting with a simple “yes” to helping a friend—and has since grown it into a long-term, relationship-driven company with clients she has supported for over 10 years. Her mission is to support impactful leaders by helping them focus on their vision while she manages the details that keep their businesses running.  Connect with Jennifer: Jennifer@NewPathExecutiveSupport.biz Bonus: Beyond Business Jennifer also shares her journey as a vocalist, including recording her first album and stepping into new opportunities, including performing in powerful new spaces and working toward a second album release. Because visibility isn’t just business… it’s who you are fully expressed.  Share the Message If this episode spoke to you, share it with someone who needs to hear this message right now. Be sure to: Subscribe Leave a review Share with another entrepreneur Because one conversation can change everything. And remember… Be so visible you can’t be ignored™ #WomenEntrepreneurs #CareerChange #BusinessGrowth #BurnoutRecovery #BeVisibleWithVeronica