Because Growth Matters
Most sales teams are chasing cold leads while their next best opportunity is already sitting inside their existing network. In this episode of Because Growth Matters, Daniel is joined by Stephen Oommen, a sales and networking expert who is challenging the traditional approach to prospecting. Stephen shares why he believes cold calls and cold emails should be the last step in your sales process, not the first, and how focusing on real relationships leads to faster trust and stronger revenue outcomes. He breaks down how warm referrals have driven over 98 percent of his career revenue and explains why modern sales teams have sacrificed effectiveness for efficiency. Stephen also shares practical frameworks for mapping your network, becoming referable, and building genuine connections that naturally lead to opportunities. Timestamps 00:00 Introduction to Stephen 01:32 Stephen’s background in sales 04:47 Why warm referrals outperform cold outreach 07:38 Stephen’s career journey and the role of mentors 11:07 Practical networking strategies anyone can start today 13:09 Three simple steps to improve sales results 17:40 Why genuine human connection matters in business 24:17 How referrals shorten sales cycles and build trust faster 25:10 Where sales managers unintentionally block progress 26:09 The real importance of building and maintaining a network 31:16 When and how cold outreach still has a place 34:50 Mentorship lessons that shaped Stephen’s career 38:00 Why investing in sales enablement matters 41:31 Choosing mission over money in sales 44:00 The 1% that leads to big changes If you enjoyed this episode, make sure to subscribe to Because Growth Matters so you never miss an episode. Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE. [https://growthmattersintl.membrain.com/Form/534d142c-fcbc-46ac-801a-3f0c6d15f567] Connect with Daniel: LinkedIn: Daniel Robus [https://www.linkedin.com/in/danielrobus/]Website: https://www.growthmattersintl.com [https://www.growthmattersintl.com] Connect with Stephen LinkedIn: https://www.linkedin.com/in/stephenoommen/ [https://www.linkedin.com/in/stephenoommen/]
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