Becoming UX
This comprehensive episode by Mo Goltz outlines the end-to-end process of usability testing to help UX professionals improve digital products. It details how to plan and execute research by defining goals, recruiting representative participants, and developing realistic task scenarios. The text explains various testing formats, such as moderated, unmoderated, and remote sessions, while emphasizing the importance of the "think-aloud" protocol. Readers learn to analyze qualitative observations and quantitative metrics like task success rates to pinpoint specific user pain points. By ranking findings by severity, teams can prioritize design fixes that offer the highest value and best return on investment. Ultimately, the resource serves as a practical manual for creating intuitive user experiences through structured, data-driven evaluation.
6 episodios
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