Been There, Done That...and Still Learning

Kevin Ertell gives us the inside scoop on his new book The Strategy Trap

48 min · 16 de feb de 2026
Portada del episodio Kevin Ertell gives us the inside scoop on his new book The Strategy Trap

Descripción

In this episode, hosts Matt Marcotte and Kevin Ertell discuss the key themes from Kevin's new book, 'The Strategy Trap.' They explore the reasons why strategies often fail, emphasizing the importance of execution over mere planning. The conversation delves into the 6C system for effective execution, the necessity of commitment over compliance, and the role of psychological safety in leadership. They share personal insights and lessons learned throughout their careers, highlighting the importance of creating conditions for success and the value of diverse perspectives in problem-solving. Takeaways * Most strategies fail due to poor execution. * The 6C system is essential for effective execution. * Leaders must slow down to speed up execution. * Commitment is more important than compliance. * Creating conditions for execution involves clear communication. * Psychological safety is crucial for team success. * Leaders should invite detractors to improve strategies. * Alignment between beliefs and actions is vital. * Effective communication requires multiple iterations. * Diversity of thought enhances problem-solving.

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episode Kevin Ertell gives us the inside scoop on his new book The Strategy Trap artwork

Kevin Ertell gives us the inside scoop on his new book The Strategy Trap

In this episode, hosts Matt Marcotte and Kevin Ertell discuss the key themes from Kevin's new book, 'The Strategy Trap.' They explore the reasons why strategies often fail, emphasizing the importance of execution over mere planning. The conversation delves into the 6C system for effective execution, the necessity of commitment over compliance, and the role of psychological safety in leadership. They share personal insights and lessons learned throughout their careers, highlighting the importance of creating conditions for success and the value of diverse perspectives in problem-solving. Takeaways * Most strategies fail due to poor execution. * The 6C system is essential for effective execution. * Leaders must slow down to speed up execution. * Commitment is more important than compliance. * Creating conditions for execution involves clear communication. * Psychological safety is crucial for team success. * Leaders should invite detractors to improve strategies. * Alignment between beliefs and actions is vital. * Effective communication requires multiple iterations. * Diversity of thought enhances problem-solving.

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