Why "What Do You Want To Be?" Is The Worst Question For Your Digital Career

Why "What Do You Want To Be?" Is The Worst Question For Your Digital Career

Are you dreading the constant pressure from teachers and parents to figure out your entire future? Building a successful digital career doesn't mean you need to have a perfect ten-year plan mapped out right now. In this episode of Behind the Future, we sit down with Terry May, the founder of Marqeting, a specialist PPC and performance marketing agency, to talk about his incredibly unpredictable journey. If you are sitting in class right now and absolutely hating school, Terry’s story will make you feel completely understood. He couldn't wait to leave school after Year 11. Instead of a traditional academic path, he studied music at college, trained as a chef, worked exhausting late-night bar shifts, and even spent years giving careers advice to disadvantaged students. It wasn’t until he was in his early thirties that he combined his passion for gaming with networking on LinkedIn to secure an apprenticeship. This leap of faith ultimately launched his successful journey in marketing. In our chat, Terry breaks down exactly what paid media and PPC actually mean, explaining how they help push products to specific audiences online. More importantly, he explains why he absolutely despises the question, "What do you want to be when you grow up?". Terry believes you should stop worrying about the absolute final destination and just focus on taking your next step. We also dive into real-talk about how to make your CV genuinely unique instead of just copying a standard AI template, and how to quiet the imposter syndrome that everyone faces. Tune in to discover why every random hobby or part-time job you have right now is secretly building the transferable skills you need. Whether you want to start a digital career or just figure out what to do after your exams, Terry proves that it is never too late to pivot, change your mind, and follow your passions! Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital. Hosts: Becky Simms & Guest: Terry May Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform [https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform]

I Dropped Out of Uni to Have a Career in Digital

Are you stressed about university and wondering how to build amazing digital careers? Take a deep breath, because this episode proves that you don't need to have your entire life figured out at 16, and sometimes the untraditional path is actually the most fun! Host Becky Simms and Year 12 student co-host Daisy chat with Beth Puxley, Affiliate Development Manager at Holiday Extras. Beth shares her incredibly relatable story of dropping out of university halfway through her second year because the boring routine of a 9 AM seminar and a 5 PM lecture just was not working for her. Instead of panicking, Beth went with the flow. She shares the hilarious story of how she applied for her first tech agency job simply because she liked the look of the ball pit in their office! Even better? She had absolutely no idea what SEO or PPC actually meant during her interview, but her personality and drive won them over anyway. Fast forward to today, and Beth has traveled to 22 countries in a single year, all while working full-time, and now negotiates major partnerships in the travel industry, sometimes even while riding a Ferris wheel at Dreamland! Beth explains why people skills, adaptability, and networking are actually way more valuable for modern digital careers than a perfect exam score. We also chat about how students can use AI as a secret weapon to prep for job interviews, and how getting an adult ADHD diagnosis helped her understand her super-powered brain. Beth's biggest piece of advice for students is simple: do not wait for the perfect moment and do not let school pressure you into rushing your life. There are so many fun, unconventional ways to launch successful digital careers! Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital. Hosts: Becky Simms & Daisy Rundeko Guest: Beth Puxley Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform [https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform]

Why AI Makes Digital Careers in Tech Even More Exciting

Wondering if you need a university degree to launch successful digital careers? This Behind the Future episode shows you exactly how to do it. Host Becky Simms and Year 11 student co-host Max sit down with James Smith, Principal Software Engineer at Red Ant. James shares his inspiring journey to prove that traditional university isn't the only way into tech. Instead, he built his skills through a vocational course, creating WordPress sites for friends, and hacking his MySpace profile with HTML. James takes us through his fascinating path, starting as an Apple Store trainer, where he mastered customer service, to diving into a fast-paced tech startup. He also discusses his time working at an agency in Shoreditch building websites for major charities, showing how tech can create real-world impact. Today, James works on "Retail OS" at Red Ant, blending the digital and physical shopping experience. We also explore the reality of modern digital careers and AI. James explains how using AI for basic coding syntax allows him to focus on creative problem-solving, freeing up his time so he essentially acts as a team leader for his AI tools! Finally, James shares his top advice for his 16-year-old self: take life less seriously, avoid burnout, and trust the process. Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital. Hosts: Becky Simms & Max Phillips Guest: James Smith Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform [https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform]

How to Build a Career in Global Social Media and Content Creation

In this episode of Behind the Future, we dive into the fast-paced world of global social media and content creation with our guest, Hannah. If you are a student currently in sixth form or university and wondering how to turn your passion for media into a full-time career, this video is for you. Hannah shares her journey from studying multimedia journalism at university to managing international content for Harlequin, the world leaders in performance flooring. We explore the day-to-day reality of a career in global social media and content creation, which includes everything from filming testimonials at the Vienna Opera House to using AI to generate multi-lingual voiceovers. Hannah breaks down how she transitioned from PR and journalism into an in-house creative role, proving that your first job doesn't have to be your forever job. Key Takeaways for Students: - The Power of Transferable Skills: Learn how a broad degree can give you the technical skills (video production, editing, and presenting) needed for various industries. - Navigating Career Piviots: Discover why your career path isn't set in stone and how to handle the pressure of making "the right" decision at 18. - The Role of AI in Media: See how modern professionals are using tools like ChatGPT and AI voiceovers to speed up workflows without losing human creativity. - Work Experience Matters: Why even a week of hands-on experience in a newsroom or retail can build the communication and teamwork skills employers crave. Whether you're interested in travel, digital marketing, or filmmaking, this episode provides a roadmap for succeeding in global social media and content creation. Don’t forget to like and subscribe for more insights into the digital careers of the future! Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital. Hosts: Becky Simms & Sophie-Kim Douglas Guest: Hannah Watkins Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform [https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform]

How to Build Your Own Tech Career (And Why You Don't Need a Degree to Do It)

Welcome to another episode of Behind the Future, the podcast created to help you navigate the wild world of digital careers before you even leave school. In this episode, our host Becky and co-host Dylan, an A-level student currently smashing Politics, Computer Science, and Business, sit down with John Harvey, the Head of AI Operations at Capita. If you are sitting in class wondering if you actually need a degree to work in tech, or if you're worried a robot is going to take your future job, this is the conversation you need to hear. John shares his 24-year journey within the same company, proving that you don't need to jump ship to level up. He started straight out of school doing "manual" work in a data centre, think printing payslips and moving physical backup tapes, and worked his way up to leading a team of developers exploring the cutting edge of AI Operations. He breaks down the "Iceberg Model" of technology: while everyone is obsessed with the "cool" AI tools on the surface, his team manages the massive infrastructure, security, and data governance that keeps the whole world running. What You’ll Take Away From This Episode: - The Truth About Degrees: Learn why John chose to work straight after his A-levels and why he believes a "growth mindset" is more valuable than starting with a degree. - How to Build a "Wow" Portfolio: Discover how building your own "proof of concept" or a working demo can impress a CEO more than any CV. - Mastering "Vibe Coding": Get the lowdown on how to use natural language to build app prototypes in a single day to test your best ideas. - Why Soft Skills are Your Secret Weapon: Understand why being able to explain complex tech in "layman's terms" to a team of 35,000 people is a total superpower. - How to Handle Failure: Hear why John actually embraces failing exams as a way to learn the material even better. - Choosing the Right Company: Tips on how to spot if a company actually lives its values or if they’re just written on the wall. Whether you're into Computer Science or just want to know how to manage your future "virtual team," this episode of Behind the Future is your ultimate guide to AI Operations. Don't forget to like, subscribe, and hit the bell so you never miss a career deep dive Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital. Hosts: Becky Simms & Dylan Johnson Guest: Jon Harvey Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform [https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform]