Behind the Numbers: an EMARKETER Podcast

Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters [http://emarketer.com/newsletters] Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-beyond-sponsored-products-what-offsite-means-media-plan-behind-numbers-special-edition [https://www.emarketer.com/content/podcast-beyond-sponsored-products-what-offsite-means-media-plan-behind-numbers-special-edition] © 2026 EMARKETER

Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers

In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters [https://www.emarketer.com/newsletters]   Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/]   For sponsorship opportunities, contact us: advertising@emarketer.com [advertising@emarketer.com]   For more information, visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/]   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-click-buy-tune-in-ai-relevance-ends-ad-fatigue-behind-numbers   © 2026 EMARKETER   Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer [http://rokt.com/emarketer] to get started today.

Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters [http://emarketer.com/newsletters] Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-screens-shelves-signals-retail-media-s-in-store-opportunity-behind-numbers-special-edition [https://www.emarketer.com/content/podcast-screens-shelves-signals-retail-media-s-in-store-opportunity-behind-numbers-special-edition] © 2026 EMARKETER

3 Consumers Retailers Must Know in the AI Era | Reimagining Retail

On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters [http://emarketer.com/newsletters] Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-3-consumers-retailers-must-know-ai-era-reimagining-retail [https://www.emarketer.com/content/podcast-3-consumers-retailers-must-know-ai-era-reimagining-retail] © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters [http://emarketer.com/newsletters] Follow us on Instagram at: https://www.instagram.com/emarketer/ [https://www.instagram.com/emarketer/] For sponsorship opportunities contact us: advertising@emarketer.com [advertising@emarketer.com] For more information visit: https://www.emarketer.com/advertise/ [https://www.emarketer.com/advertise/] Have questions or just want to say hi? Drop us a line at podcast@emarketer.com [podcast@emarketer.com] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-in-store-unlock-retail-media-s-next-stage-behind-numbers-special-edition [https://www.emarketer.com/content/podcast-in-store-unlock-retail-media-s-next-stage-behind-numbers-special-edition] © 2026 EMARKETER