Behind the Tab
What does it take to build a profitable large-format pickleball and eatertainment venue in today’s market? In this episode of Behind the Tab, Adam Howe sits down with Joe De La Torre, General Manager of Crushyard, to unpack the operational playbook behind one of the fastest-growing pickleball entertainment brands in the country. From converting big box retail spaces into high-energy social venues to balancing court reservations, food and beverage, hospitality, and events, Joe shares how Crushyard is building a scalable model for the future of eatertainment. The conversation explores: * Why location strategy and foot traffic matter more than destination real estate * How Crushyard evolved its hospitality and service models across multiple locations * The role food quality plays in profitability and guest retention at entertainment venues * Lessons learned opening pickleball venues in Charleston, Orlando, and Nashville * Why hybrid hospitality experiences outperform “courts only” concepts * How technology integrations support court reservations, events, and guest experience * What operators should know before expanding or franchising an entertainment venue * The operational realities of scaling social gaming and pickleball concepts nationwide Whether you operate a pickleball club, entertainment venue, sports complex, brewery, food hall, or large social hospitality destination — this episode offers practical insights into how modern operators are designing experiences that increase dwell time, food and beverage sales, and long-term guest loyalty. Learn more about GoTab’s entertainment venue solutions at GoTab.com.
33 episodios
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