Between The Covers
Perhaps, the true currency of a personal brand is authenticity. A label might get you impressions and trust initially, but it’s ultimately verifiable. Authenticity holds real value. It’s what keeps people relevant long after the trend has faded. 🎙️ Follow Between The Covers [https://www.instagram.com/louvre.sentiment/] ⭐️ Follow Mia [https://www.instagram.com/_miahng/] Resources mentioned: authenticity is too expensive [https://clubreticent.substack.com/p/authenticity-is-too-expensive?utm_source=%2Fsearch%2Fauthenticity&utm_medium=reader2#footnote-2-157608514] the lost art of authenticity [https://lifeofrileyh.substack.com/p/the-lost-art-of-authenticity] Have A Sip: Cuộc Sống Là Một Chuỗi Những Bài Kiểm Tra | Dương Ngọc Trinh [https://youtu.be/Q_gR5V0SITs?si=Y9Cz_TI0dFnkKXDy] How To Build A Personal Brand Before It's Too Late ft Chris Do [https://youtu.be/890eAEHu0NU?si=lsMpnwOBhar7z7z7] Chapters: 00:00 intro + episode premise 02:25 recent online discourse around influencers in Vietnam 05:26 wtf is authenticity? 07:53 to be authentic is to look shame dead in the eye 11:00 building a personal brand means coming back to the source 13:45 internet persona + social media niches 15:25 the downside of being a lifestyle influencer 17:25 does being authentic mean oversharing? 20:10 the real currency of a personal brand
13 episodios
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