The Business Of Being an Influencer in Nigeria | Adeife Adeoye

Remote Work Is a Scam, Nigerian Weddings Are Expensive & Gen Z Is Tired

Some podcast episodes are planned… and some turn into the kind of conversation you’d have with your closest friends at 1AM. In this episode of Beyond the Base, Baseman, Marcel, and longtime friend of the pod, Angel, sit down for one of our most unfiltered conversations yet — from weird Nigerian food combinations and controversial cooking content… to quitting jobs, recovering from surgery, surviving near-death experiences, and asking whether remote work is actually the scam nobody talks about. We also get into: * - Why working from home can quietly destroy work-life boundaries - Angel's viral “green rice” cooking video and life as a food creator - Why Ibidapo walked away from her tech job — and the peace that followed - The rising cost and social pressure of Nigerian weddings - Baseman's accident; surviving traumatic experiences and how quickly life can change - Choosing survival, career growth, or family expectations when life gets real This episode is funny, honest, chaotic… and unexpectedly deep. If you’re in your 20s trying to figure out work, friendship, faith, money, and adulting in Nigeria… this one’s for you.

Why Most Artists Never Blow Up (The Harsh Truth) ft Derrick UGC

What does it really take for an artist to blow up today? In this episode of Beyond the Base, we sit down with rising Afropop artist Derrick UGC to break down the real strategy behind growing in the music industry. From viral moments to consistency, branding, and the role of social media, we discuss everything. Derrick shares his journey from rebranding his sound to performing on big stages, and why blowing up as an artist is more than just talent. We also discussed why talent alone isn’t enough anymore, the real role of social media in music success and what it actually takes to build a career in music today. If you’re an upcoming artist, creative, or just curious about how the industry works, this episode is for you. 🎧 Subscribe for more stories on culture, identity, and the Nigerian Gen Z experience. Make sure to follow us on: Twitter: https://x.com/thebaselineblog [https://x.com/thebaselineblog] Instagram: https://www.instagram.com/beyondthebase_podcast/ [https://www.instagram.com/beyondthebase_podcast/] Tiktok: https://www.tiktok.com/@beyondthebasepodcast [https://www.tiktok.com/@beyondthebasepodcast]

Why AI Might Not Fix Nigeria’s Biggest Problems ft TonaTech

Everybody is talking about Artificial Intelligence right now. We have so many AI-powered companies making headlines, but can AI actually solve Nigeria’s biggest problems? In this episode of Beyond the Base, we sit down with Tona Tech (Adetona Adegbite), an undergraduate student and tech founder, to unpack the realities of AI, startups, and building technology in Nigeria. We explore the current AI wave, the hype surrounding tools like ChatGPT and Gemini, and whether leveraging AI can meaningfully address challenges like Lagos traffic, infrastructure gaps, and misinformation. Tona also shares insights about Alertly, his AI-driven product that delivers personalised, verified news updates via WhatsApp, helping people cut through misinformation and media agenda-setting. We also discussed the broader Nigerian tech ecosystem, exploring the realities of entrepreneurship, the ambition of building a unicorn, and the structural challenges that founders face, from lack of infrastructure to the trust issues that affect everyday business in Nigeria. We also talk about life as a student building tech products, the future of work in an AI-driven world, and why succeeding today may require more effort than ever before. If you’re interested in AI, startups, technology in Africa, or the future of work, this episode offers an honest and thoughtful conversation about what it really takes to build in Nigeria.

The Business Of Being an Influencer in Nigeria | Adeife Adeoye

In this episode of Beyond the Base, we have a very special guest: Adeife Adeoye, a renowned social media strategist, founder, creator, and digital powerhouse. Adeife is building one of the most impactful digital communities for women in Nigeria. As the founder of Remote WorkHer, she has helped thousands step into remote careers and strengthen their income, skills, and professional identity. She also does social media consulting and has built a personal brand reaching millions of people. Today, our conversation with Adeife goes deeper than success headlines. We unpack the reality behind virality, the business of content creation, and the mental and operational demands of leadership in today’s digital economy. From navigating online harassment after going viral “by mistake”… to negotiating contracts… to running a startup under pressure, this episode is an honest look at what it really takes to move from creator to CEO. Whether you're a creator, entrepreneur, or simply navigating digital life in Nigeria, this conversation offers perspective, strategy, and honesty. Watch, share, and subscribe for more conversations exploring impact, culture, and growth. ❤️ Like the video 💬 Drop your thoughts in the comments 🔔 Subscribe for future episodes Connect with Adeife on: Instagram: https://www.instagram.com/theadeifeadeoye/ [https://www.instagram.com/theadeifeadeoye/] Tiktok: https://www.tiktok.com/@adeifeadeoye [https://www.tiktok.com/@adeifeadeoye] YouTube: https://www.youtube.com/ [https://www.youtube.com/] ⁨@adeifeadeoye⁩ [https://studio.youtube.com/channel/UC_KSfpCMfNBx0l9P6WRrB_w]

How Broke is GenZ?

How broke is Gen Z in Nigeria? And why does it feel like many are struggling? In this episode of Beyond The Base, we sit down with Samuel Aladegbaye, a certified financial and investment analyst who studies money for a living, to break down the realities of finance, work, and survival for young people in Nigeria’s economy. Samuel has been featured on CNBC Africa, Arise News, and has spoken at the Nigerian Association of Petroleum Explorations. In this conversation, he helps us make sense of money beyond the noise — from inflation and policy changes to why Gen Z is working multiple jobs just to stay afloat. We talk about how Samuel’s journey into finance started during the COVID era, how a famous investor turning $20 million into $2 billion sparked his obsession with markets, and how cold-messaging his way into the industry landed him his first job in finance. Beyond personal stories, this episode dives into Nigeria’s economic future, including bank recapitalisation, government policy shifts, and what sectors may offer real opportunities in the years ahead. Samuel also shares practical insights for young people trying to build wealth, invest wisely, and think long-term in a country where the cost of living keeps rising. If you’ve ever felt confused about money, anxious about the future, or pressured to “figure it all out” too early — this episode is for you.