Beyond the Closing Table with Setco Services
On this episode of "Beyond the Closing Table with Setco Services," we sit down with John Barlow, founder of Barlow Research, to explore a career devoted to uncovering insights that drive smarter business decisions. John shares how he launched Barlow Research in 1980, pioneering research methodologies that have helped countless financial institutions and businesses align their strategies with customer needs. John discusses his early days in commercial lending and bank marketing, how those experiences shaped his approach to research, and the evolution of data-driven strategy over the decades. Tune in for a fascinating look at the power of research, the art of asking the right questions, and the legacy of leadership that spans industries and generations.
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