From Architect to Leading a $150M in Mortgage Business | Joanna James

This Broker Generates 1,000+ Warm Leads a Year From TikTok - Here’s How You Can Too

Ashley Van Rosmalen is a 26-year-old asset finance broker and the founder of Noma Finance. She started her business from a bedroom in Adelaide, took a yacht chef job in Croatia to pay the bills, and was scrambling eggs in a galley while fielding car loan enquiries from her old Mazda clients. When she returned to Australia she decided to go all in on TikTok and Instagram, and is now one of the top 0.5% of car finance creators on TikTok, generating 20 inbound bookings a week as a solo operation. Ashley breaks down why she borrowed her brand strategy from outside the broking industry entirely, how she turned her Mazda dealership background into her strongest content hook, why most brokers pick the wrong niche for the wrong reasons, and what she'd do differently if she started again. If you're a young broker trying to cut through a saturated market, or wondering what's actually possible when you back yourself and go all in, this one will show you. 1:00 — The Origin Story — Starting Noma in a Bedroom While Cooking on a Catamaran in Croatia 3:57 — Going All In on Noma — TikTok, Instagram and the Strategy Behind the Brand 5:23 — Niche Done Right — Why She Stopped Chasing MedFin and Leaned Into What She Already Had 7:29 — TikTok Results — Top 0.5% in Car Finance, 20 Bookings a Week, Near-Zero Ad Spend 10:25 — The 10-Touch-Point Rule — Why Inbound Leads Close Differently 13:29 — Team Building at 26 — Lending Assistant, Commercial Broker, Social Media Manager 17:01 — FY27 Plans — Online Applications, Back-End Systems and Where Noma Is Heading 19:30 — Google Reviews Over Commission Slips — Client Lifetime Value and Why Stickiness Beats Volume 36:12 — Buying at 21 Against Everyone's Advice — $347K Unit, Now Worth $600K Learn more about Flint: https://flintgroup.au/ Connect with Christian Stevens: LinkedIn: https://www.linkedin.com/in/propertyfinance/ Instagram: https://www.instagram.com/cmrstevens/ Connect with Ashley Van Rosmale: LinkedIn: https://www.linkedin.com/in/ashley-van-rosmalen-4450b0153/ Instagram: https://www.instagram.com/ashley_vanrosmalen/

From Architect to Leading a $150M in Mortgage Business | Joanna James

Joanna James is the Chief Development Officer of the FBAA, a licensed architect, former mortgage manager, published author, and one of the most quietly formidable people in Australian financial services. She co-built a mortgage management business to 140 people and $150 million/month before most of the industry had even heard of offshore processing. Then she walked away, went to India, wrote a book, built Australia's first Bio home, and eventually joined the FBAA because she wanted to contribute to something bigger than herself. But this conversation goes well beyond the résumé. Joanna unpacks what she's actually building at the FBAA: a four-stage broker development framework spanning new broker to exit broker, why the industry's approach to mentorship is still fundamentally broken, and what the coming wave of consolidation and AI disruption means for brokers who haven't yet defined what their real value is. She talks candidly about what holds women back in the industry, and why she believes it's less about external barriers than the internal ones, and gets into her concept of human ROI and why the old model of profitability at the expense of people is finished. If you're building something in this industry or trying to figure out where it's all heading, this one will make you think differently. 2:55 — Building to 140 People and $150M a Month — And One of the First Offshore Operations in the Industry 6:28 — The Divorce, the Break, and the Book — What Happened Between Mortgages and the FBAA 8:32 — Why She Joined the FBAA — Moving Laterally to Move Forward 10:16 — What's Really Holding Women Back in Broking — Imposter Syndrome, Physiology and the Internal Barrier 16:43 — The 4-Stage Broker Development Framework — New, Grey, Scale and Exit Broker 24:32 — Leadership, Responsibility and Showing Up — What a Third Grade Lesson Taught Her About Leading People 29:45 — Presenting on Stage, 76 Flights a Year, and How to Not Burn Out Doing It 34:04 — Burning Man, Byron Bay and the Reset Button — What Nobody Knew About Her Learn more about Flint: https://flintgroup.au/ Connect with Christian Stevens: LinkedIn: https://www.linkedin.com/in/propertyfinance/ Instagram: https://www.instagram.com/cmrstevens/ Connect with Joanna James: LinkedIn: https://www.linkedin.com/in/joanna-james-84a34b2b/ Instagram: https://www.instagram.com/joannajames_illuminate/

How to Scale a Mortgage Brokerage Without Burning Out?

Matt Turner is a partner at GSC Finance in Geelong, a former financial planner who talked his way into a banking role, spent five years earning his stripes as a relationship manager (amongst other roles), and built his way to business partner without ever being handed anything.  In the last 12 months alone, GSC has rebranded, moved offices, launched a sub-aggregation arm, added asset finance, and hired a marketing manager. The momentum is real. But this conversation goes well beyond the business build. Matt talks candidly about the decision to move to Loan Market partner and why they fully committed to their aggregator rather than just staying for the licence, the outsourcing mistake that cost them 12 months of growth, and why he believes Australia has roughly twice as many brokers as it needs. He gets into the complex and commercial lending niche he's deliberately building toward, and why he thinks the brokers who can't do it will be the first ones replaced. Then he opens up about something most people in this industry never say out loud. Two suicide attempts. An ADHD diagnosis that explained a lot. And what it's actually taken, not just what worked, to get to the other side of it. He's not sharing it for sympathy. He's sharing it because he thinks the industry's approach to mental health is still mostly a corporate tick-box, and someone needs to say it plainly. If you're building something or quietly struggling behind the numbers, this one is worth your time. 3:19 — How GSC Finance Was Built — From Two Partners to 20+ People Across Two Countries 8:05 — The Sub-Aggregation Decision — Why They Built a Second Business Inside the Business 13:50 — FY27 Growth Plan — Tightening the Screws and Targeting the Right Market 16:25 — The Outsourcing Mistake That Cost 12 Months of Growth 21:24 — Building the Team — Who's In the Business and Why Each Person Matters 27:24 — Stepping Into a Leadership and Partnership Role — Earning the Right to Own It 31:29 — Raising the Standard of Broking — Why There Are Too Many Brokers and a Broken Mentorship System 39:34 — Matt Opens Up About Mental Health — Two Suicide Attempts, ADHD Diagnosis, and the Long Road Back 46:40 — Why "Are You Okay?" Once a Year Is Not Enough — And What Actually Helps Learn more about Flint: https://flintgroup.au/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUxPSUNqNFNURzM5ZzZxQVZETWhlcEZ2SkhnQXxBQ3Jtc0tseldiQks0XzZUYXhmWmEzdHdZcWt3bmVpeHZic1ZLR2xTTFIteHFYb2lOZUhXS1RzeFM3VEE1WTc5UXRLS1VzUHBDMzV5Q3NKTXF0cGZHRGlNcnpqOWtOY3FUYTlUOTVnT2EyQXdYU2I2YXQ0Y1Z4dw&q=https%3A%2F%2Fflintgroup.au%2F&v=aRm2GJhm4sE] Connect with Christian Stevens:  LinkedIn: https://www.linkedin.com/in/propertyfinance/ [https://www.linkedin.com/in/propertyfinance/]  Instagram: https://www.instagram.com/cmrstevens/ [https://www.instagram.com/cmrstevens/]  Connect with Matt Turner:  LinkedIn: https://www.linkedin.com/in/matt-turner-20a42693/ [https://www.linkedin.com/in/matt-turner-20a42693/] Instagram: https://www.instagram.com/geelongbroker/ [https://www.instagram.com/geelongbroker/]

Why Mortgage Broking Is One of the Best Careers for Work-Life Balance

Pete Davies is a mortgage broker based in Lake Macquarie — a former big four business banker turned underground coal miner, who rebuilt his life from scratch after a separation during Covid and came back to finance with a clarity most brokers never find.  This conversation goes well beyond the loan book. Pete opens up about why he deliberately chose not to go it alone — selecting a mentor with 30 years of experience, negotiating a commission split his peers called remarkable, and building his business around being a present father to two daughters rather than chasing volume. He unpacks his philosophy on debt as a tool for freedom rather than a rate-shopping exercise, why he turned down clients early on that would have cost him more than they paid, and how a coal mining background taught him more about resilience and teamwork than any sales training ever could. He also gets into the habits that underpin everything — time blocking, morning routines, the pen-and-paper end-of-day list that sets up tomorrow's quick wins — and why he believes momentum is built through small consistent actions, not big swings. If you're new to broking, thinking about the transition from banking, or trying to build something sustainable without burning out, this one's worth your time. 1:07 — From Big Four Banking to Underground Coal Mining 3:15 — 18 Months In — The Reality of the Building Phase 6:23 — Choosing the Right Mentor — What Pete Was Looking For 10:26 — FY27 Vision — Building for Sustainability, Not Volume 13:06 — How Separation Reshaped Everything 20:36 — Debt as a Tool for Freedom — Not a Rate-Shopping Exercise 24:14 — What Success Actually Looks Like at 40 29:32 — What Worked and What He'd Never Do Again 36:40 — The Mentor Selection Process — Face to Face, Experience Over Convenience 43:03 — Mindset, Mental Health and Daily Discipline 48:36 — If You Had to Start Again — The One Thing He'd Do Differently Learn more about Flint: https://flintgroup.au/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUxPSUNqNFNURzM5ZzZxQVZETWhlcEZ2SkhnQXxBQ3Jtc0tseldiQks0XzZUYXhmWmEzdHdZcWt3bmVpeHZic1ZLR2xTTFIteHFYb2lOZUhXS1RzeFM3VEE1WTc5UXRLS1VzUHBDMzV5Q3NKTXF0cGZHRGlNcnpqOWtOY3FUYTlUOTVnT2EyQXdYU2I2YXQ0Y1Z4dw&q=https%3A%2F%2Fflintgroup.au%2F&v=aRm2GJhm4sE] Connect with Christian Stevens:  LinkedIn: https://www.linkedin.com/in/propertyfinance/ [https://www.linkedin.com/in/propertyfinance/]  Instagram: https://www.instagram.com/cmrstevens/ [https://www.instagram.com/cmrstevens/]  Connect with Pete Davies:  Website: https://www.petedaviesbroker.com.au/ [https://www.petedaviesbroker.com.au/] Instagram:https://www.instagram.com/petedaviesbroker/ [https://www.instagram.com/petedaviesbroker/]

The Attention Economy: Why the Broker Who Shows Up Online Wins All the Clients

Robbo Roper is the founder of Trusted Finance and arguably the most followed finance mind in Australia — 1.7 million followers across TikTok, Instagram, Facebook and YouTube, built entirely without spending a single dollar on advertising. But his origin story isn't what you'd expect. He spent a decade as a high school maths teacher, built a 15-staff tutoring centre on the side, and only stumbled into mortgage broking when Covid shut his business down overnight and his income went to zero. This conversation goes well beyond the follower count.  Robbo breaks down exactly how he went from posting one video a day hoping for one lead a month, to generating 500–750 qualified leads per week through a 30-question intake form that filters out everyone who isn't serious. He gets into his three-pillar content framework — education, entertainment, inspiration — why he deliberately made himself harder to contact, how he turned 11 hero videos into 40–60 daily posts across every platform, and the fork-in-the-road decision that transformed him from mortgage broker into a full-scale marketing business. If you're a broker trying to figure out social media, or wondering what's actually possible with consistency over five years, this one will reset your benchmark. 1:05 — From maths teacher to mortgage broker — how Covid shutting down a 15-staff tutoring centre sparked the pivot 7:21 — The turning point - The moment Robbo knew social media had changed everything 13:08 — The 6,900 posts framework - why consistency is the only secret 19:00 — The 3-pillar content strategy — education, entertainment and inspiration, and how to hijack the For You page across every platform 24:57 — Live content creation demo — Robbo films a real video in real time showing the hook-problem-solution structure, segment-by-segment filming and in-app editing 35:05 — 40–60 posts per day from 11 hero videos — the repurposing system, trial reels, and the fatherhood video that hit 48M views and generated 70,000 followers overnight 41:34 — What most brokers are doing wrong — reactive content, RBA-day-only posting, and why the willingness to fail is the real barrier 45:14 — The brand risk nobody talks about — running Trusted Finance solo with zero staff, the "if you die tomorrow" question, and what the next chapter looks like Learn more about Flint: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUxPSUNqNFNURzM5ZzZxQVZETWhlcEZ2SkhnQXxBQ3Jtc0tseldiQks0XzZUYXhmWmEzdHdZcWt3bmVpeHZic1ZLR2xTTFIteHFYb2lOZUhXS1RzeFM3VEE1WTc5UXRLS1VzUHBDMzV5Q3NKTXF0cGZHRGlNcnpqOWtOY3FUYTlUOTVnT2EyQXdYU2I2YXQ0Y1Z4dw&q=https%3A%2F%2Fflintgroup.au%2F&v=aRm2GJhm4sEhttps://flintgroup.au [https://flintgroup.au/]/  Connect with Christian Stevens:  LinkedIn: https://www.linkedin.com/in/propertyfinance/ [https://www.linkedin.com/in/propertyfinance/]  Instagram: https://www.instagram.com/cmrstevens/ [https://www.instagram.com/cmrstevens/]  Connect with Robbo Roper:  LinkedIn: https://www.linkedin.com/in/robbo-roper-online-marketing-expert-88a56024b/ [https://www.linkedin.com/in/roperrob/] Instagram: https://www.instagram.com/trusted.finance/ [https://www.instagram.com/trusted.finance/]