Stop Announcing, Start Promoting Your Podcast

The Hustle Mindset

Listen now 👇 https://beyondthepost.fm [https://beyondthepost.fm/] Support the show: https://www.patreon.com/beyondthepost [https://www.patreon.com/beyondthepost] In this episode of Beyond the Post, we explore what it means to develop the creator hustle mindset—a perspective that encourages experimentation, skill development, and building creative projects that can grow into something meaningful. The conversation starts with personal experiences about encouraging creativity and entrepreneurial thinking, including discussions about helping younger generations develop skills beyond traditional career paths. Podcasting is highlighted as a powerful side hustle that builds real-world abilities like storytelling, editing, marketing, and communication. We also break down the realities of content creation and why many podcasts struggle to survive past their first few episodes. Persistence, patience, and continuous learning are key themes as we discuss what it really takes to grow a show over time. The episode also covers tools that can help streamline podcast workflows, insights about promotion versus simple announcements, and reflections on lessons learned throughout the season. Whether you're a new podcaster or an experienced creator, this episode is about adopting a mindset that turns creativity into opportunity. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Case for Not Going It Alone in Podcasting

EPISODE SUMMARY In this episode of Beyond the Post, we break down what it actually takes to go from unknown creator to trusted authority without chasing trends, broad audiences, or viral moments. We explore how narrowing your positioning, committing to consistency, and delivering repeatable value can transform a podcast from “just another show” into a respected voice within a specific market. Whether you're launching in a technical niche, creative industry, or emerging sector, this episode outlines the framework for becoming the go-to resource in your category. Authority isn’t accidental. It’s engineered. LINKS: * Finding Kels [https://www.findingkels.com] * BLEAV Network [https://www.bleav.com] KEY TAKEAWAYS * Authority starts with clarity of positioning * Narrow focus builds faster recognition * Trust compounds through consistent value delivery * Repetition builds brand memory * Expertise beats trend-chasing * Focused podcasts monetize more effectively QUOTE PULL-OUTS * “You don’t become an authority by speaking to everyone — you become one by serving someone deeply.” * “Consistency turns familiarity into trust.” * “Focused creators grow faster because their message travels further. * “Authority isn’t about being loud. It’s about being clear.” CALL TO ACTION Explore more creator strategy episodes at: Beyond the Post Website: https://beyondthepost.fm [https://beyondthepost.fm/] Support the show and get bonus content: Beyond the Post Patreon: https://www.patreon.com/beyondthepost [https://www.patreon.com/beyondthepost] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Do Your Weird Thing: Robb’s Takeaways from Brian Brushwood’s Creative Workshop

EPISODE SUMMARY Robb spent a weekend attending Do Your Weird Thing, the immersive creative workshop led by Brian Brushwood. In this episode, Robb breaks down what the experience was actually like, not just the exercises, but the mindset shifts that came with them. KEY TAKEAWAYS * “Weird” is often the most valuable and memorable part of creative work * Permission is a powerful creative unlock — especially when it’s self-granted * Creative resistance usually signals something important, not something wrong * Workshops don’t need answers — they need the right questions * Community accelerates confidence when everyone is taking creative risks together GUEST BIO No guest interview in this episode. Brian Brushwood is referenced throughout the episode as the creator and facilitator of Do Your Weird Thing. He is a magician, entertainer, and educator best known for helping creators clarify their voice, confidence, and creative identity. QUOTE PULL-OUTS * “The thing you’re most afraid to show is usually the thing people connect with.” * “Weird isn’t a problem to fix — it’s the signal.” * “You don’t need permission, but it helps when someone shows you why you don’t.” LINKS & RESOURCES * Do Your Weird Thing with Brian Brushwood * https://www.scamstuff.com/products/do-your-weird-thing-with-brian-and-matt-december-2025?_pos=1&_sid=6371191e3&_ss=r&variant=47050469998814 [https://www.scamstuff.com/products/do-your-weird-thing-with-brian-and-matt-december-2025?_pos=1&_sid=6371191e3&_ss=r&variant=47050469998814] CALL TO ACTION If this episode resonated with you, take a moment to think about what your “weird thing” might be — and whether you’re giving yourself permission to explore it. Support the show and get access to bonus content: * Beyond the Post Website: https://beyondthepost.fm [https://beyondthepost.fm/] * Beyond the Post Patreon: https://www.patreon.com/beyondthepost [https://www.patreon.com/beyondthepost] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Stop Announcing, Start Promoting Your Podcast

EPISODE SUMMARY: In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between announcing an episode and promoting a show. The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule. KEY TAKEAWAYS: * The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms. * Most podcasters don’t talk about their own show enough in everyday conversations. * Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps. * A 10–12 word descriptive subtitle can outperform clever or vague show names. * Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.” * Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions. QUOTE PULL-OUTS * “A lot of people think they’re doing podcast marketing — but they really aren’t.” * “Don’t just announce. Promotion requires context and intent.” * “It requires you to change nothing about your show — just tell people it exists.” * “If someone can’t tell what your podcast is about from the title, they won’t search for it.” GEAR / TOOLS MENTIONED * Podcast listening platforms: * Apple Podcasts * Spotify * YouTube * Podcast hosting & workflow references: * Auphonic * Riverside (listener discovery survey referenced) LINKS & RESOURCES MENTIONED * Beyond the Post — https://beyondthepost.fm [https://beyondthepost.fm/] * Podcast app search & recommendation charts * Listener discovery research referenced from Riverside * Call to Action If you found this episode helpful, tell someone about it — that’s literally the point of this episode. * Visit Beyond the Post: https://beyondthepost.fm [https://beyondthepost.fm/] * Support the show on Patreon: https://www.patreon.com/beyondthepost [https://www.patreon.com/beyondthepost] * Your recommendation is the most powerful marketing tool this podcast has. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Get the Most Out of Conferences

EPISODE SUMMARY Conferences can be overwhelming — packed schedules, endless sessions, and nonstop noise — but the real value rarely comes from sitting in a room taking notes. In this episode of Beyond the Post, Robb breaks down how creators can actually get the most out of conferences by focusing on relationships, not just information. Drawing from recent conference experience and nearly two decades in podcasting, this episode explores practical ways to spark meaningful conversations, stand out in a crowd, and make it incredibly easy for people to find your content. From wearing conversation-starting t-shirts to using QR codes and NFC cards, Robb explains how small intentional choices can lead to big creative opportunities — including collaborations, guest appearances, and long-term connections. KEY TAKEAWAYS * Conferences are more valuable for networking than pure education * Hallway conversations often matter more than conference sessions * Wearing something that invites conversation lowers the barrier to connection * Creators should make their content easy to access instantly * QR codes and NFC cards remove friction when sharing your work * A clear, practiced elevator pitch makes conversations more effective * Relationships — not business cards — are the real takeaway from events QUOTES * “Conferences aren’t about collecting sessions, they’re about building relationships.” * “If someone has to search for your podcast later, you’ve already lost the moment.” * “The easier it is for someone to find your content, the more likely they will.” * “Your elevator pitch shouldn’t explain everything, it should invite curiosity.” LINKS & RESOURCES MENTIONED * Blinq — https://blinq.me [https://blinq.me/] * Dot Cards — https://dotcards.net [https://dotcards.net/] JOIN THE PATREON COMMUNITY AND HELP KEEP THE SHOW GOING. * 🌐 Beyond the Post Website: https://beyondthepost.fm [https://beyondthepost.fm/] * ❤️ Beyond the Post Patreon: https://www.patreon.com/beyondthepost [https://www.patreon.com/beyondthepost] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.