Beyond the Transaction

Retail Check In With Loie Maxwell

10 min · 3 de mar de 2026
Portada del episodio Retail Check In With Loie Maxwell

Descripción

What can B2B leaders learn from the brands that shape everyday retail? In this episode of Beyond the Transaction, Clint Sears sits down with creative superstar and retail veteran Loie Maxwell, whose leadership experience spans Target, CVS, Starbucks, and Amazon Fresh. Together they recap lessons learned at this years NRF convention and explore how modern retail thinking is reshaping expectations in B2B commerce. From loyalty and brand trust to frictionless payment and onboarding, Loie shares why business buyers now expect the same clarity and ease they experience as consumers. The conversation also examines how strong customer experience builds lasting relationships and why the moment of payment can define that experience. The episode offers a clear look at how retail lessons can help strengthen loyalty, remove friction, and raise the standard for B2B commerce.

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Retail Check In With Loie Maxwell

What can B2B leaders learn from the brands that shape everyday retail? In this episode of Beyond the Transaction, Clint Sears sits down with creative superstar and retail veteran Loie Maxwell, whose leadership experience spans Target, CVS, Starbucks, and Amazon Fresh. Together they recap lessons learned at this years NRF convention and explore how modern retail thinking is reshaping expectations in B2B commerce. From loyalty and brand trust to frictionless payment and onboarding, Loie shares why business buyers now expect the same clarity and ease they experience as consumers. The conversation also examines how strong customer experience builds lasting relationships and why the moment of payment can define that experience. The episode offers a clear look at how retail lessons can help strengthen loyalty, remove friction, and raise the standard for B2B commerce.

3 de mar de 202610 min