Bite Sides by Ausfine
🚨 New Ausfine Bite Sides Episode 🚨 From an over-ordered batch of cream to one of Australia’s most recognisable premium butter brands — Pepe Issa, founder of Pepe Saya, joins the pod to share the story behind the brand, the product, and the personality that made it stand out. What started as a dessert business turned into a deep obsession with making better-tasting butter — and eventually into a premium cultured butter brand that challenged imported European products and carved out its own space in the Australian market. We dig into: • How Pepe Saya was born from a simple problem: too much cream and nowhere for it to go • The difference between regular butter and cultured butter — and why flavour starts with fermentation • How the Pepe Saya brand and iconic character were created • Why building a premium food brand takes time, patience, and serious conviction • Growing from artisan beginnings into a broader business with rework lines, online retail, and new milk bottling plans • Taking the brand into the US market and why Pepe’s philosophy is: “Where there’s cows, export the brand. Where there’s no cows, export the butter.” Listen now on Spotify, Apple Podcasts, or YouTube. #AusfineBiteSides #Podcast #PepeSaya #PepeIssa #CulturedButter #AustralianDairy #BrandBuilding #FoodInnovation #PremiumFood #Entrepreneurship
21 episodios
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